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🚨 ASK AMAZON – Learn about MFN on June 3rd
by Seller_khUF6HPR2AHxu

🗓️ MARK YOUR CALENDARS: Join us on June 3rd, from 8am - 5pm PT, for a live Q&A session with members of the Merchant Fulfilled Network (MFN) team, where we'll dive deep into how to grow your seller-fulfilled business. This is a great opportunity to ask questions and provide feedback directly to the MFN team.

Whether you're new to MFN or a seasoned seller, this is your chance to:

  • Get expert answers to your pressing MFN questions
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things MFN for easy access.

1. 📺 Seller University: Check out the below Seller University resources for information and best practices on MFN:

  • Intro to Fulfillment by Merchant (FBM): Watch this video for an overview of Fulfillment by Merchant (FBM) and tips on how to maintain a positive customer experience.
  • What is Seller Self-Fulfillment (MFN)?: This module helps cross-border sellers understand the basics of self-delivery, including self-delivery (MFN) processes, benefits, availability, self-delivery seller performance, return methods, and Amazon's two solutions for self-delivery.

2. 📦 Buy Shipping Services: With Amazon's Buy Shipping services, you can buy shipping labels individually or in bulk, while automating shipment confirmation and valid tracking in Seller Central. Buy Shipping ensures that your products are delivered to your customers using a trusted network of shipping carriers. To start taking advantage of Amazon’s Buy Shipping services, see:

3. ✅ Seller Fulfilled Prime: Seller Fulfilled Prime allows you to list your products as Prime-eligible and handle the fulfillment yourself. As an enrolled seller, you will have Prime branding displayed on your Prime items that you ship to buyers with same-day, one-day, two-day, and standard shipping. For additional SFP information, please reference:

_____________________________________________________

💡 Submit Questions Below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with MFN, and let's build momentum heading into the June 3rd Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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What are my options for collecting the remaining money I have left over from having my account deactivated? I have $15,000 locked up for approximately a year because I’m under the terms of a chapter 13 business agreement on Amazon. The agreement states that I sold merchandise without a letter of authorization from Samsung to sell their cellphones, which led to my account deactivation.

I’m at a loss and can’t find a way out of this situation.

I do not want to reactivate my Amazon account, I just want the funds residing inside. 

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Hello, I sent in a FBA shipment on April 5 and it was received and checked in on April 11. All 125 items were accounted for and have been listed for sale but none of them are prime-eligible yet. Amazon also fully closed the shipment on May 4. It seems like the shipment is now stuck or something because it's odd that Amazon would list items for sale on April 11 and keep delaying the shipment date for customers. Not only is the waiting frustrating but I've had 15+ customers cancel their orders because Amazon has not shipped out their orders from over a month ago. How much longer do I have to wait for items to become prime-eligible before I open a case to investigate a potential lost shipment? FBA Shipment ID is FBA18W1CP6SQ.

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Deal Fees - How did I miss this news?
by Seller_T9kM09IWecfG3
Amazon replied

Section 1: Deal fees effective until June 1, 2025

Deal fees structure

Non-Peak days: $300 for Best Deal and $150 for Lightning Deals

Peak events (Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday): $1,000 for Best Deals and $500 for Lightning Deals.

Section 2: Deal Fees effective as of June 2, 2025

Starting June 2, 2025, we’ll implement an updated fee structure for Deals which will include a daily fee in addition to a percentage of sales. Any Deal created after June 2, 2025 will be charged based on the new fee structure. All other fee eligibility criteria remain the same.

Note: You will be charged the daily fee even if your Deal does not produce any sales. Your variable fee will be calculated based on the Deal price (that is, the price the Amazon customer paid after redemption of the Deal).

Deal fee structure

Non-Peak days contain two fee components:

Upfront fee: $70 per day, plus

Variable fee: 1.0% of sales (capped at $2,000)

Peak events (Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday): will be charged a single flat fee, regardless of performance. The rates will vary by event.

Prime Day 2025: $1,000 for Best Deals and $500 for Lightning Deals.

Deal Fees Update

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Please help me, our link was mistakenly reviewed by customers of other brands, and the review content is not about our brand, but other brands, case ID: 17845995651

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I dont know what to do here. I dont even know how to explain this...

I am selling California Umbrellas at $150+ Each.

Last night at 7:14pm I had 26 Sales at the price of $10 Each.

I did NOT change the price.

ALL the Orders came in at 7:14PM. One Buyer is even showing they bought 3 times at 7:14pm. (How could this happen?)

I have to cancel these Orders and I dont have the Sales Volume to allow the Cancel Metric to stay under 2.5%.

Looking for suggestions or Help?

Thank you, Gavin

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Dear Amazon forum moderators and fellow sellers,

We’re experiencing a persistent issue with Account Level Reserve (ALR), which currently stands at over 4x higher than our Net Proceeds. At the time of this post, the ALR on our account is significantly limiting disbursements, despite stable performance.

We’ve thoroughly reviewed Amazon’s ALR article (What is account level reserve?) and the listed reasons for higher reserves. Based on our current account status, none of the criteria listed in the help article seem to apply. For example:

1. No open A-to-Z Guarantee claims

2. No chargebacks

3. All key performance metrics are in excellent standing

We have reached out to Selling Partner Support (Case ID: 17811664501), but only received generic responses referring to the DD+7 reserve logic. However, based on our delivery data, it appears that the reserve logic is not being applied as intended.

This prolonged reserve mismatch is affecting our cash flow and limiting our ability to reinvest in growth. We love building our business on Amazon, but this issue is becoming a major operational challenge.

We would be grateful if a moderator could help escalate this to a team that can manually review how the reserve is being applied to our account.

Thank you very much for your attention and support!

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Hello,

We’ve recently noticed that we have lost the Buy Box for all of our product listings, and we are unsure why this has happened.

Our seller account is relatively new, but we were consistently making about 200 sales per day and we are the only seller for our brand.

Additionally, we’ve checked our payment profile, and everything seems fine with no failed payments or account holds.

Has anyone else experienced this situation? Do you have any suggestions for what steps we can take to regain the Buy Box?

Thank you for any help and advice!

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This decision was made since we could not verify the registered business name and business identifier (for example: tax ID number or business ID number) provided by you at the time of submitting the appeal form.

As a precautionary measure, access to your application will be locked for 90 days as you have failed multiple attempts at verifying your business.

I have updated The Business Information and Tax information successfully and submit to brand registry Team but there response is same i have to send the inventory i just applied one time but in the email there is showing i have tried multiple attempt.

My Case id: 17791868001

@Seller_t9kvdr2yixQej

@Seller_PIHyltK09pbl3

@Seller_guPeMXBrBxqyU

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is there a way to change back to not handmade ?
by Seller_csHWMpsP5ANmc
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my listings that are Not in the handmade section are doing better , i tried a few and since i added to the handmade section sales are completely down can i change it back

Any suggestions

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Hello!

Has anyone here successfully retrieved an old Amazon Seller account despite losing access to the registered phone number?

One of my clients has an old account that is enrolled in Brand Registry for their products. Unfortunately, the person who previously managed the account has since gone AWOL, and the registered phone number is no longer active, as the account was created several years ago.

Now, they want to list their products again, but the listings are gated because their old account holds the Brand Registry. We’re currently helping them retrieve access so we can assign a Brand Registry role to the new account.

We’ve reached out to Amazon Seller Support, but their responses have been unhelpful and repetitive—almost as if we’re speaking with a bot. The only resolution we’re given is to follow this link: https://www.amazon.com/gp/help/customer/display.html?nodeId=GU3SL3GTHLHPDQ2H...which we’ve been doing for weeks with no success.

Here’s what we’ve tried:

  1. Clicked "Two-Step Verification Account Recovery"
  2. Selected "Forgot Password" using the email address for the old account
  3. Received an OTP to the email and entered it
  4. Then, it prompts us for another OTP sent to the lost phone number
  5. We click "Try a different way", which routes us to Customer Service
  6. After calling Customer Service, we were advised to contact Seller Support
  7. When we contact Seller Support—tadaaa!—we get the same resolution that doesn’t work

We are exhausted from going in circles. We’ve already tried this for weeks, even before reaching out to Seller Support and creating a case.

If anyone has real experience resolving this kind of issue—or a contact who can genuinely help—your assistance would be deeply appreciated.

Thank you!

CASE ID: CASE 17771374091

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