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Variation relationships

This article reviews product variation and classification elements.

Variations (also known as parent-child relationships) are sets of products that are related to one another by certain identifiers, such as size, colour or flavour. Good variation relationship listings allow buyers to compare and choose products based on size, colour, or other characteristics from the available options on a single product detail page.

For example, a customer searching for a short-sleeved T-shirt might click a product detail page for a T-shirt that comes in three sizes (small, medium and large) and three colours (blue, red and black). Rather than having to browse separate pages for each colour and size, the customer can select the preferred size and choose the colour from the three available colour variations on the same page.

Examples of good variation families are:

  • Items of clothing that come in different sizes (small, medium, large).
  • Items that come in different colours (blue, red, black).

Elements of a variation relationship:

1. Parent listing: The parent listing is a non-buyable product used to relate child products

The Amazon catalogue uses the parent listing to establish relationships between the child products. For example, if two shirts have the same parent, then they are related and are considered child products.

2. Child products: The products that are related to each parent listing

The child product is a variation of the parent product, with one parent product usually having multiple child products. Each child product has a characteristic that is different from other child products, e.g. size or colour. A child product can only have one parent product. The parent product and child products make up a "variation family".

3. Variation theme: The relationship between the children

The variation theme is the characteristic that is different from one child product to another child product. Child products can have more than one variation theme. For example, T-shirts could have the variation themes of colour and size. Different product categories may have different variation themes that you can use to list your products. For example, in the clothing, accessories and luggage category, the variation themes of the child products could be size and colour. In the pet supplies category, the variation themes of the child products could be flavour, scent and quantity.

4. Grouping attributes: Products that can be grouped together that are part of the same family

Grouping attributes define how the products can be variated together. All products in a variation must share the same grouping attribute to be part of the same family. For example, "brand" (e.g. Amazon Essentials) is a grouping attribute for clothing. This means that a variation family in clothing will only include products that have the same "brand" (Amazon Essentials). Grouping attributes are required and must be identical across a variation family. Any two products with the same product type that share the same grouping attribute values can be grouped together in the same variation family.

Note: The difference between "variation theme" and "grouping attribute" in a variation family is that the "grouping attribute" of all child ASINs must be the same, whilst the "variation theme" value varies among child ASINs. For example, when the grouping attribute of a variation family is "men's shirt" and the variation theme of the family is colour, all child ASINs must be a "men's shirt", whilst child ASIN 1 can be the colour red and child ASIN 2 can be the colour white.

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AccountDeactivated
by Seller_YiWBxn0ElxhUM

Amazon is not accepting my invoices to re-active my account

what should i do ?

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Some people say that if you buy from Amazon or Walmart you can sell on Amazon marketplace and amazon accepts invoices but only if the seller is Amazon. Everyone says different. Do you have any experience with that?

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Stock 'delivered' but never received
by Seller_6fCqa83rweMSF

I wanted a return of my stock from Amazon FBA, I paid £89.24 for 171 units to be returned to me. My items got ‘delivered’ to my home but no one was here to accept them and I never seen the shipment, Amazon keep telling me the shipment was ‘delivered’ and as far as they are concerned that is it and I am not covered for any refund. Their proof is a screenshot from their computer system saying ‘delivered’ and I have no answers through multiple case numbers of any answers as to where it was left/ lost just the word ‘delivered’ from them. I gave 14 days notice of legal action and now about to do just that, It is £2500 worth of stock ‘lost’ and they also refuse to help with any addresses etc to send the legal small claims papers, any advice welcome.

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After upgrading to professional account, my account became deactivated and amazon requested ID verification. I submitted my face and passport photos. They are, for sure, legitimate and the same ones as those I submitted the registering. As of the 14th of February that page says the following. It has been 7 days, not two. Do I just sit and wait? Obviously I have lost a lot of sales because of this, not to mention no payouts.

______________________________________

We have completed our review of your document and information.

We are conducting further checks on the document and information you provided during registration and we may contact you by email for further clarification within two business days.

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I have 5 customers complaining that they did not receive their packages on Wednesday, 19th February . They were all sent on Monday, 9th February. I purchased the labels through Amazon. But either way, 5 customers (out of 15) in one day seems a bit too much.

Has anyone else had a similar problem?

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Trying to add information to a listing
by Seller_6GUUJQEDEB5Jz
Amazon replied

I am trying to add information about a product which I own. The product (a book) is up on the site and the front cover is displayed, I just want to add the back cover and some reviews. There are no permissions involved, I own the rights to the book.

Whenever I try to access the image I don't go to the product management page but I am sent to my own personal Amazon page (where I might buy the book). Very frustrating.

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Is anyone else experiencing extreme delays at BHX2? I have two shipments that were delivered on 9th Jan 2025, and they’re still not checked in after 45 days! Normally, it takes 4 days, maybe 10 at most, but this is beyond frustrating.

I’ve opened multiple cases with Amazon support, but it’s just the usual copy-paste responses with no real action. It feels like there’s nothing I can do but wait while my inventory is stuck in limbo. Is there a systemic issue at BHX2?

I really can’t afford to wait indefinitely while inventory gathers dust in your warehouse. If Amazon can’t process shipments for over a month, how are sellers supposed to run a business?

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We’ve been experiencing a surge in unjustified refunds from Amazon to customers, as well as repeated SAFE-T claim rejections for situations that seem clearly invalid. Below are two examples of what seems like unacceptable decisions, especially given the amounts involved:

1-Prime Orders & DPD Late Delivery;

We routinely ship Prime orders on Sundays using Buy Shipping DPD, but one Sunday DPD failed to show up despite our best efforts (including multiple phone calls). They later wrote and accepted their fault.

One parcel in these , worth £320, was delivered a day late as a result, and all tracking evidence was perfect. The customer claimed non-receipt three days later and was refunded in full.

We raised a SAFE-T claim based on solid delivery evidence, but it was rejected due to the one-day delay although, customer claim was for none receipt. Despite two appeals, they stand by their decision.

Additionally, we can’t claim compensation from DPD as they provided proof of delivery.

2- Amazon EU SRL Orders & Unrecognised Order IDs;

A year and a half ago, we shipped multiple Prime orders from Amazon EU SRL with correct end customer delivery details and delivered promptly. However, we began receiving refunds to customers, but the order IDs didn’t match any records in our system.

After extensive communication, it became clear that these were Amazon’s own orders to customers, but the system still wouldn’t recognise the IDs.

SAFE-T claims were automatically rejected as system can't recognise, and the issue remains unresolved even after over a year and hundreds of pounds involved.

Has anyone else faced similar issues? Any suggestions on how to escalate or get help from the mods?

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VTR and Royal Mail Signed For
by Seller_SooKfqYdUflLd

I have been sending everything Royal Mail "Signed For" with a valid tracking number since early January and my VTR is only 80% since several parcel are not showing as delivered. How are we supposed to achieve 95% when the posties obviously are not getting signatures from the customers ?

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I am tired calling Amazon CS, none of them can answer and I am repeating myself to the wall, I sell product fulfilled the product delivery myself, now everytime buyer asking for return it was using RMA which basically just their order ID and the seller return address, and they still have to manually go to post office and pay postage themselves which I want to avoid, Want to make it easier for them, I have enrolled on the return setting with Amazon Prepaid, description said they will take care the prepaid label and buyer can choose courier of their choice that partnered with Amazon, but clearly it doesn't work, because buyer said they only see option of RMA, and I have been tirelessly chatting, calling the CS and they are telling me to enroll, which I did, and can't come up with resolution why it doesn't work as it supposed to be

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