You have to be kidding me on this. the Government haven’t got a clue how this works and it is the blind leading the blind
The issue is that it doesn’t matter how compliant you are and good intentioned with all of this, there are so many factors that not everything is catered for.
You cannot just send your goods out from the UK to Europe anymore, even if you get yourself VAT registered in all of these countries. Also the Government does not understand how the FBA system works and there are so many holes in it that is creating bad faith amongst everyone.
Business to Business is treated differently than business to customer. You then have the problem that the values of the goods being transported to how and where they are taxed but you have no control over what the customer decides to do. The variation in the processing charges means that it is really hard to try and come up with a uniform system in selling goods into Europe.
Whether you use FBA or sell directly there are still many challenges and no uniform way of doing it and even if you do everything and comply with all the new procedures, it is still common place for the receivers and customs to make errors resulting in loss of goods, overcharges and bad faith to customers
Look at the service covered. Exporting to new markets - It would be nice to try and export to existing markets.
Required paperwork for selling abroad - so many varieties in which the sale has taken place, that effect required paperwork, ie business to customer, direct to customer, fba, indirect and then the value of goods supplied, also whether they are manufactured in the UK and that’s before you even get into product compliance.
Rules for a specific Country where you want to sell services - This Government will only advise you on what applies to the UK, unfortunately they cannot solve problems in the destination Country so good luck with getting advice on that.
I have just signed up with a company who will accept my goods into Europe, another initiative in conjunction with Amazon, we will see where this goes