Hey fellow sellers,
I’ve got a product that’s been performing really well for the past year. Consistent sales and a ROAS (Return on Ad Spend) of 3 or higher. But over the past month, I have noticed the ROAS dropping steadily, and now it’s sitting below 2. 😟
I haven’t changed anything major in the campaign setup, and the listing is still optimized. I’m starting to get a bit concerned. It feels like something shifted, but I can’t quite put my finger on it. Is anyone else seeing similar changes in their Sponsored Products performance recently? Could this be a seasonal dip, increased competition, or maybe an algorithm tweak?
Also, just wondering, do you all also consider a ROAS of 3+ the baseline for a “healthy” campaign? That’s what I’ve been using as my standard, but curious how others gauge success.
Would love to hear your thoughts and experiences!
Thanks in advance 🙏