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🗓️ MARK YOUR CALENDARS: Join us on May 22nd for a Q&A session with members of the Amazon Global Selling Team! As ecommerce continues to accelerate across Europe, more U.S. sellers are expanding into the EU to boost sales and reach millions of new customers. Now is the perfect time to take your brand global! This is a great opportunity to learn, ask questions, and provide feedback directly to the Global Selling Team.

Whether you're new to global selling or a seasoned seller, this is your chance to:

  • Get answers to your pressing global selling questions
  • Receive expert advice for global selling and growing your brand beyond borders
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Global Selling.

1. 🌍 Unlock EU Opportunities: With Amazon’s state-of-the-art logistics, powerful tools and world-class customer service, you can:

  • Reach shoppers across 28 EU countries with one selling account
  • Cross-list your products across multiple Amazon stores with ease
  • Streamline your global operations with supply chain solutions and trusted international logistics
  • Simplify payments with easy, secure global payment solutions

2. 📦 Sell worldwide with FBA: FBA Export lets you sell to customers in other countries shopping on Amazon. After viewing your export-eligible products stored in US fulfillment centers, customers see a price at checkout that includes international shipping and an import fee. When they make a purchase, we ship to them on your behalf—at no additional cost to you.

3. 🔎 US vs. Europe selling on Amazon: From VAT to Amazon product compliance, learn everything you need to know about expanding your ecommerce business in Europe.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with expanding their brand, and let's build momentum heading into the May 22nd Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

1 vote
1 vote
155 views
9 replies
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Brand registry denial is dumb
by Seller_kZvm6BR3doXxX
Amazon replied

Brand registry keeps denying my application. Case number 17695179131. Who is the person to help me figure out why?

The list of reasons are always the same and I'm just supposed to pick one I think it might be and change my life or something?

Like, it's my trademark, I own it, and there is no reason to deny my application.

I have "appealed" it so many times and it's always the same answer.

5 votes
0 votes
353 views
12 replies
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Why does Amazon monitor Pricing?
by Seller_JnQAt1N89ZeNI

So it seems like more often than not, some issue arises with Amazon thinking a price on a product is too high for their liking. As my question states, why? If the buyer wants a product and is willing to pay a set price, why should they care. A transaction requires 2 parties. One with something for sale at a price they want or need. The other party that is wanting to exercise their purchasing power and acquire something. Amazon make 15 percent no matter the price, so why do they need to monitor pricing? What two consenting parties do should be between them. I just don't get it.

9 votes
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13 replies
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Need help to reactivate my seller account.
by Seller_H3B2JyDKpAFMy

Hello, I am a seller from Vietnam, I have been selling on Amazon for almost 1 year, and I only sell 14oz mugs, the products are all listed under a trademark registered with the USPTO under my name. On May 15, 2025 I received an email with the following content:

Hello,

Your Amazon seller account has been deactivated, and your listings have been removed in accordance with section 3 of the Amazon Services Business Solutions Agreement. Continue to ship open orders and respond to customer inquiries to avoid further impact on your account. Funds will not be transferred to you but will be held in your account while we work with you to address this issue in accordance with our "Funds Disbursement Eligibility Policy":

https://sellercentral.amazon.com/gp/help/external/help.html?itemID=9RA9LYBJ3QP27M6

Why did this happen?

We need additional documentation to verify your identity and account ownership. For more information on our requirements, check section "P-4 Verification" of the "Amazon Services Business Solutions Agreement":

https://sellercentral.amazon.com/help/hub/reference/external/G1791

How do I reactivate my account?

1. Confirm that there is a valid credit card on file.

2. Submit all the following documents to take care of the account verification issues:

-- Bank account statement and credit card statement.

-- A valid government-issued photo identity document such as driver’s license or passport. The document must include the full name, date of birth, ID number, expiry date, signature of the bearer if applicable and country of issuance or country of citizenship.

-- A business license, if applicable.

-- A utility bill dated for piped gas, natural gas, electricity, piped water, mobile phone, fixed-line phone, or internet service.

What are the document requirements?

-- It must contain your name and address, the service provider's name and additional information such as the date of issue and due date, service provider's address, service provider's logo, and usage details if applicable.

-- Your name and address must be visible and match the name and address in Seller Central.

-- It must have been issued in the last 90 days.

-- It must be full page and unobstructed, including the document corners.

-- It must have high definition, be clear and readable. The required information must be visible and in focus.

-- It must be authentic and unaltered.

-- It must not be protected by a password. You can re-upload the same document without password protection, or upload a photo of the document. For security reasons, do not reply to this email with any password.

-- It must not be a screenshot.

-- It must be in one of the supported languages. Supported languages include Arabic, Simplified Chinese, Dutch, English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Tamil, Thai, Turkish, and Vietnamese. If the documents are not in one of the supported languages, you must submit a notarized translation into one of the supported languages along with the original document.

-- It must be a PDF, JPG, PNG, or GIF file.

How do I send the required information?

To submit the required documents or update the current information, go to the banner at the top of the "Account Health" page in Seller Central, and click "Submit new information":

https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_ap

You will only be able to sell on Amazon once your current account is reactivated. To avoid further impact on your account, do not open accounts in other stores, or we will close them.

Has your account been deactivated in error?

If you believe that there has been an error, go to the banner at the top of the "Account Health" page in Seller Central, click "Submit new information", and submit an explanation:

https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_ap

Your explanation should include the following information:

-- How your account has not violated section 3 of the Amazon Services Business Solutions Agreement.

-- Evidence that your account complies with section 3 of the Amazon Services Business Solutions Agreement.

We are here to help

If you have questions about our policies or the required information, contact us:

https://sellercentral.amazon.com/cu/contact-us/performance

Amazon.com.

I created a case to request support so I know what information I need to send to reactivate my account, since I live with my parents and the utility bill is in my mother's name, I was suggested to send my birth certificate.

I then sent all the information including:

My citizen identification card front and back

My bank account statement

My family's utility bill for April 2025

My birth certificate with the local stamp of my residence

and on May 19, 2025 I received a notification that:

Hello,

We received your submission but we are unable to reactivate your account. Upon review of your account, we confirmed that your Amazon seller account has been used to engage in deceptive, fraudulent, or illegal activity that harms our customers, other selling partners, and our store.

Why is this happening?

Your Amazon seller account has been deactivated in accordance with section 3 of Amazon Services Business Solutions Agreement.

Please review Amazon policy regarding Account Health by visiting "Monitor your account health":

https://sellercentral.amazon.com/gp/help/G200205250

You can also visit the "Selling Policies and Seller Code of Conduct" Amazon policy:

https://sellercentral.amazon.com/gp/help/G1801

We may not respond to further emails about this issue.

Amazon.com

I am really shocked by that, I don't understand what I did wrong

In the past, I only sold products under the FBA model, all my products did not violate any Amazon policies, the account status was always in the best condition, and Amazon accused me of participating in illegal activities.

Now I have 848 products in stock.

I have to pay a lot of money for goods, monthly storage fees to Amazon, advertising fees and I still haven't recovered my capital and Amazon suspended my account for a reason that I did not do.

Now I am very scared and don't know what information to send so that Amazon can reactivate my account.

I am a new graduate and had to borrow a lot of money to be able to do my first FBA trip.

I really hope to receive help or assistance here so that I can reactivate my account.

Please help me.

0 votes
0 votes
10 views
7 replies
Latest activity
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New Seller - risk?
by Seller_nKWqqSkIgI6ew

Greetings! I am brand new as a seller. Is there a chance my application would not be approved? If it is not, I own 500 cascade or tide pods.

0 votes
1 vote
68 views
5 replies
Latest activity
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Account varification
by Seller_RJEunWDu6ro0a
Amazon replied

I’m reaching out because my Amazon seller account was deactivated a week ago due to a verification issue. Unfortunately, my previous attempts to reschedule the verification appointment and provide the requested documentation have not been responded to. I have made multiple efforts to resolve this matter through the proper channels, but I have not been successful. All I have are generic AI responses for scheduling. I scheduled a few times and have no responses. I’m unsure what the specific issue might be and would appreciate any guidance or clarification.

0 votes
0 votes
5 views
2 replies
Latest activity
user profile

Hello Sellers and Amazon Mods,

I'm seeking some guidance regarding an AWD shipment that has been in "Checked In" status since April 18, 2025 and hasn't progressed further.

I opened a case with Seller Support a week ago and have provided all requested documentation, including the BOL, POD, ISA, Trailer No., and screenshots of the shipment events which confirm the "Checked In" status.

I'm hoping to get some clarity on potential next steps or if there's anything further I can do to help facilitate the receiving process.

Has anyone experienced similar delays with AWD shipments recently, and are there any recommendations on how to best navigate this? Any insights or suggestions would be greatly appreciated.

Thank you for your time and assistance.

1 vote
0 votes
21 views
3 replies
Latest activity
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UK Account deactivated
by Seller_pP6qqOrVs07C7
Amazon replied

Hi everyone,

My seller account was recently deactivated because I haven’t provided a UK VAT ID. I’m not a UK‑based seller and have no inventory in the UK, so I believe the requirement shouldn’t apply to me.

Is there an Amazon associate here who can look into Case ID 11078119842 or guide me on the quickest way to resolve this?

Thanks in advance for any help!

1 vote
0 votes
4 views
2 replies
Latest activity
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We have a customer that has threaten to "unalive" my team due to them not returning the item on time and now they cannot return it (60 plus days later). The customer left the below messages and Amazon refuses to do anything about it. Below is the messages (edited so the forums will allow). Just be advised Amazon (as we all know) does not have your back on anything.

May 15, 2025 12:47 PM

SEE YOU SOON A**HOLES.

Translate to English

May 15, 2025 12:47 PM

I'm going to k*ll you.

May 17, 2025 4:12 AM

I know whee you are and I am gonna ******* k*ll you.

May 17, 2025 4:13 AM

**** you. We'll see how you handle disappointment when I slit your throat, c*nt.

3 votes
0 votes
26 views
4 replies
Latest activity
user profile

Negative feedback, return request and unnecessary messages for an order cancelled by customer and refunded the same day by us.

Buyer keeps insisting that we are shipping an order she requested we cancelled. She even contacted customer service to cancel an already cancelled order. Now she left us negative feedback after opening a return request. Why doesn't Amazon customer service do their job correctly and advise her that the order has already been cancelled??

At this point I think she is a competitor seller trying to lower our feedback score. She is relentless. 112-3956957-6249044

@Seller_RsATYbG9XP0HP @Seller_zukQNO61PzGck @Seller_ovM5p622oIbGp @Seller_1KYLYkgAlu4xX @Seller_Udi0JNbTrsmUV @Seller_F4AbbFj6ovBk3 @Seller_RSwABJNHpHnEZ @Seller_nS0jcFQNDLG3e @Seller_l3eCP9f1PtJXC @Seller_4GjtS9k0cnHHv @Seller_FJwyF3iu5qxUY @Seller_s3amN64nZ4y9V @Seller_guPeMXBrBxqyU @Seller_YeWcEeTwlVO93 @Seller_aEROSwwdnzGiU @Seller_OOVUXZLmb2UEH @Seller_q5VULSdzfEHW0 @Seller_khUF6HPR2AHxu @Seller_RTAKHeZqlPLvF @Seller_GEZPMc4CeQfh6 @Seller_JT2cdQLa0Oueg

2 votes
0 votes
98 views
5 replies
Latest activity
user profile
My account is deactivated due to Section 3
by Seller_4EMt93oVat4k9

My account has been deactivated since February because Amazon believes I violated Section 3. They're asking me for documentation for a product that was declared missing from inbound, and Amazon reimbursed me the money, I don't understand why Amazon is doing this, I have sent all the documents that prove I did not violate section 3, but my account remain deactivated, PLEASE I need to know how amazon can return my products. If Amazon doesn't allow me to sell those products, I accept it, but I want my products back. There are approximately 640 units.

0 votes
0 votes
0 views
0 replies
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