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New Seller Summit: Secure your spot today!
by Seller_xkwDczt8sPSmx

Hi sellers!

The Amazon New Seller Summit features interactive workshops and expert-led sessions designed to jumpstart your success in the Amazon store. Join us on July 24, 2025 at the JW Marriott Los Angeles L.A. LIVE.

Join us for actionable insights to scale your Amazon business. Discover how to:

  • Utilize Brand Registry and analytics tools effectively
  • Create data-driven fulfillment strategies
  • Leverage AI for compelling product listings and A+ Content
  • Optimize ASIN health and performance
  • Craft high-performing Sponsored Brands campaigns
  • Build strategic pricing and promotional calendars for year-round growth

The full session catalog for Amazon New Seller Summit is now live! Start planning your personalized agenda to make the most of your day with us.

You'll also have access to Summit Central, a dynamic space where you can connect with the experts and partners who will help build your foundation for success in the Amazon store.

 At Summit Central, you can meet directly with Amazon account managers and session speakers. You can also engage with Amazon programs and verified third-party service providers to optimize every aspect of your business–from shipping and logistics to advertising, marketing, and financial services. Meet face-to-face with partners from:

  •  Amazon - Fulfilled by Merchant
  • Amazon Brand Registry
  • Amazon Freight
  • Amazon Global Logistics - Amazon Partner Carrier Program
  • Amazon Lending
  • Amazon Regulatory Intelligence, Safety & Compliance
  • Amazon Warehousing and Distribution (AWD)
  • Eva Commerce
  • Forceget Supply Chain Logistics
  • Global Overview
  • Personalize your Onboarding with Seller University
  • Quartile
  • Trellis
  • VATAi
  • Veeqo, an Amazon Company
  • WW Seller Forums
  • Xnurta

Don't miss these opportunities to learn directly from Amazon experts and successful sellers. Amazon Community Managers like me will also be there to meet you in person!

Register now!

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I am not too sure what are the main responsibilities for the seller support live chat besides contacting the internal team and I am supposed to wait for the email reply but it has been a waste of time talking to them.

My shipment id is STAR-VH4YSBVCY3NCX and the shipment was already closed last week which I thought the inventory should be updated. However, when I take a look at the fba inventory, it seems like the auto replenishment fails and there isn’t any email notification for such issue??

I am already seeing 2800 units in AWD inventory but it kept showing technical error which the supposedly AWD specialist that I spoke to on live chat should have some findings but all I got from them is to wait for the internal team to get back. Waste of time in my opinion, could have created a case on my own.

I am not too sure if the orders will fulfil from AWD inventory once the fba inventory runs out but will appreciate if someone here is really capable of ensuring the inventory got updated.

I am not too sure what caused the technical error since based on what the “AWD specialist” told me, the 2800 units did arrive in the warehouse but what is causing the auto replenishment to fail?

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Amazon is holding my music inventory hostage
by Seller_TmD6G2Yalz5sk

It’s says Poor FBM Performance in my performance health for shipping with tracking. Funny thing it’s at %100. How can I do better? lol.

Anyway I di the appeal process and talking to customer service and they said it would be fixed soon. I started the process on July 11th and as of July 13 at 12:27 pm still all music inventory is inactive. Do I need to contact them again or is this happening to lots of sellers and just need to be patient?

Thanks, Gary

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FBA - having Amazone combine two items to ship?
by Seller_YynFUOf9HMAK9

I want to sell an item that has two components.

I would prefer to send the two boxes (one for each part) and have Amazon combine them when shipping them out to the customer.

Is this possible? How does this get set up?

I've tried to figure out how to do this but it is not working for me. I've set up a listing and that is done. I just can't get the FBA stuff figured out.

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Issue with customer return, not sure how to proceed
by Seller_YCAdlwNF9z1Xa

I received a return from a customer where the item was not shipped back with the original shipping materials I shipped it with, and was instead just freely floating around in a box where it is now damaged. They also shoved some old smelly clothes in the package as "padding" but was completely useless and gross. What options do I have here for a return because now I can't sell the product due to the damage?

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INCORRECTLY FLAGGED AS ADULT + FALSE IP INFRINGEMENT
by Seller_RwqcLT9YteblS

Hellos Moderators,

TWO ISSUES

#1:

I urgently need your help as all of my ASIN in USA have been flagged as ADULT. They are not adult products, and this is a recent "change" by amazon in the last few weeks. I am beyond belief. I have raised multiple cases and recieved no help at all, simply that "their ruling is upheld"

Case ID: 18063011361, 18063314081, 18063160031, 18063068431, 18063229551, 18063208091, 18063283631, 18069788491, 18069768971...and so many more.

One response said "no everything is good, not flagged as adult", another said, "completely searchable", but I could only find using incognito mode, and 7 other responses saying "flagged as adult, we cant disclose our reasons"...

I have been selling my Patented, trademarked product range for 5+ years. It is not in any way related to SEX - it is a cup for goodness sake!!

I have now turned off all advertising.

As you can see, I have had conflicting responses depending on the day, so it appears noone at amazon even knows how the machine works!!

#2 - I am Patented, Trademarked, and Brand Registered in multiple markets, but even that hasn't protected my business. 18 molnths ago, I had a competitor make a false IP claim against my listings, and it was amazon eventually admitted they had made an error - after 4 months and $11K in legal fees. However, they only reinstated 50% of the listings and I am banned from selling my own patented product - the only difference between ASINS is size and colour. This was 18 months ago.

Last week, I reached out to the upper echelons of emergency support at amazon, received a response that 1/15 ASINS would be "reinstated inmmediately", and "we are sorry for our mistake". However, it is not, it is still stuck in glitchville.

Still I wake up everyday wondering how I can find a solution and break through to a human who actually will fix this. This is a global selling account issue, it is an account health issue, and it is a catalogue issue. No one talks to anyone, nothing ever gets resolved, and everything is in a holding pattern, while sales suffer becasue the customer facing data cannot be edited and is stuck in the glitch. Well done amazon - NOT!

I have lost all faith in anyone at amazon actually working with sellers.

Moderators, if you can please help me resolve this, and on a global scale, I'll appreciate it. Failing that, I am out and bankrupt.

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Amazon shipped a box of one of our skus from AWD to FBA. Turned out only 11 of 40 were received into FBA. Well, we reconciled the shipment and received this from the so called "leadership" team.

Hello from Amazon Selling Partner Support,

My name is Mohd Akheel, I am part of the leadership team. I have reviewed the investigation for shipment FBAYYYYYYY and found it to be accurate.

Our research shows that the 29 units of FNSKU X002YYYYYYY that you sent with shipment FBAYYYYYYY have arrived at our fulfillment center as an unexpected FNSKU when compared to your shipping plan. Unfortunately, we are unable to recover the physical inventory of the located item at this time, due to the error in shipment plan creation. We are unable to reimburse or reconcile the discrepancies you have asked to investigate for these items because of the error.

As part of the FBA inventory reimbursement policy, you are required to send the exact items and quantities stated in your shipping plan.

I'll let this egregious response speak for itself. The problem is now, it's stuck in the black hole of no one responding. Mods please help.

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Combating Buyer Fraud: Seller Strategies
by Seller_YeWcEeTwlVO93

Dealing with fraudulent buyer activity is an ongoing challenge that can significantly impact your business. With Prime Day now behind us, it's the perfect time to review strategies for detecting and addressing buyer fraud.

You may have read A Seller’s Guide to Handling ‘Item Not Received’ Claims a few weeks ago. In this post, we'll dive deeper into the steps you can take to protect your inventory and business against abuse. From reporting to protections, we'll cover the key tactics for combating buyer fraud. Let's get started.

First line of defense: When a customer places an order in the Amazon store, Amazon will verify the order and validate the buyer’s payment method and other details. If payment authorization does not succeed or in cases of fraud detection, Amazon will cancel the order.

Amazon is responsible for any payment-related fraud chargebacks, such as stolen credit cards or other payment fraud attempts.

Before initiating a return request, customers are not made aware of which items are offered a Returnless Resolution. Only if all eligibility criteria are met, a customer is offered a Returnless Resolution during the return process.

If you suspect fraud or abuse, report it through Amazon's Report Abuse tool. Include relevant order details, product information, and any supporting documentation. Amazon encourages sellers to report abuse or violations of Amazon's policies and applicable law. All reports are thoroughly investigated. Amazon will take any disciplinary actions appropriate.

To safeguard against fraud:

Defense tips:

  • Use the provided shipping address to avoid liability for disputes
  • Keep shipping records for at least 6 months
  • Photograph any discrepancies where applicable to use as evidence in your report

What tips do you have to protect your business against fraud?

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Dia 8 de Julho fiz uma transferência bancária de R$ 3.000,00 para a Amazon para ajudar a quitar o saldo devedor, disseram estavam trabalhando para localizar o pagamento e que entrariam em contato em 5 dias úteis, mas até hoje nada! Meu saldo devedor não diminuiu e esse dinheiro parece que simplesmente sumiu!

Se esses 3.000,00 não vão ser descontados do meu saldo devedor, eu quero pedir o extorno.

Essa situação está atrasando minha loja, pois não estou enviando produtos para o FBA até que esse saldo seja quitado, para evitar mais dor de cabeça.

Preciso que descontem os R$ 3.000,00 do saldo devedor ou extornem o valor para que eu tente pagar por algum outro cartão de crédito. Se esse dinheiro sumir vai me dar um prejuízo ENORME!!!!!

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Account does not qualify
by Seller_0BTilhba2eBua
Amazon replied

Hi

I am amazon seller. I run a wholesale business on the US Amazon marketplace. Everything was going smoothly we had brand approvals in place and were actively processing orders.

Recently, I traveled to Pakistan to visit family and logged into my Amazon Seller account from there. Since then, I’ve noticed that I can’t list most products around 90% of ASINs are now showing the message:

“Your account does not qualify.” This has really affected our operations, even though we have proper brand approvals. Can you please help me understand:

Why this is happening?

How we can fix it?

Looking forward to your support and hoping we can sort this out soon.

Thanks so much,

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I’m hoping someone here can help or share their experience.

When trying to list a Scosche product, I received the following message:

“Dear Seller,

We cannot accept your application to sell Scosche products on Amazon due to your business being located outside of this marketplace.”

The problem is—we are a U.S.-registered C Corporation, fully operating and paying taxes in the United States. Our business is based in Delaware, and all fulfillment, operations, and compliance activities take place within the U.S.

Does anyone know what this message really means? Could this be due to account settings, business address format, or something else Amazon is misreading?

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