Hi everyone — including forum admins,
I’ve reviewed several past threads on Brand Registry issues here, and I’m posting in hopes that this forum might open a small door toward finally receiving clear direction or a path forward.
We’ve been attempting to enroll our brand “Xyz” into Amazon Brand Registry (Case ID: 17740405251), but our application has been rejected multiple times — each time citing different and contradictory reasons.
Reasons We've Been Given:
- Brand name conflict: Our name is allegedly too similar to another brand already registered.
- Abuse association: Our trademark/brand name was flagged as being linked to abusive conduct.
- Trademark status: Our trademark status (LIVE/APPLICATION/Awaiting Examination) is supposedly not sufficient.
Our Facts:
- Trademark status is eligible – Per Amazon’s own guidelines, “LIVE/APPLICATION/Awaiting Examination” at USPTO qualifies. That’s our exact status.
- No prior accounts or violations – This is our first and only seller account. We have no history of abuse, and our trademark agent is not blacklisted.
- Our brand is distinct – While “Xyz” may be a common term, our brand: Operates in a separate product category, uses unique visuals, targets a specific market segment.
Each response from Brand Registry support seems disconnected from the last — as if no one is reading the full thread. We’ve asked repeatedly for a senior-level review or escalation, but there’s no indication that this has ever happened. :(
Has anyone here faced and resolved a similar situation? Is there a formal escalation route when Brand Registry gives conflicting responses? Could an admin help escalate this case (Case ID: 17740405251) to someone on the Brand Registry team who can conduct a true manual review?
We’re fully committed to providing any further documentation, product evidence, or participating in any verification process required — we just want a fair, consistent assessment.
Thank you for taking the time to read. Any guidance or support would be incredibly appreciated!
Best, Anita