Hi everyone,
We’re a small wholesale FBA seller focused on media titles (mostly music on vinyl). Over the last year, we’ve run into a frustrating issue that keeps costing us time and sales - and Amazon support hasn't provided a consistent solution.
Here’s what’s happening:
Amazon automatically updates the Product Release Date on certain media listings - even ones that were released years ago - pushing the date weeks or months into the future. When this happens, all of our inventory becomes stranded. And since pre-orders aren’t available to sellers (only to Amazon Retail), our units just sit there unsellable.
In the most recent case, the product was originally released in 2023. Everything was fine for months - until Amazon suddenly updated the release date in mid-April 2025 to May 30. When we couldn't fix it through support, we waited it out. But on May 30, they pushed it again - now to June 20.
We’ve tried:
- Submitting flat files to correct the release date (no effect).
- Opening multiple cases. Out of 4 cases, only 1 actually led to a partial fix. But week later, same listing was again updated with incorrect release date.
- The others were either: Transferred to an “internal team” that said it was fixed (but wasn’t), or asked for things like a photo of the product packaging showing the release date, which is impossible when the item was released a year or two ago.
- Even offering a Letter of Authorization from the brand to change the listing. Didn’t help.
We’re now at a point where it can take weeks to fix one ASIN, and it’s just not sustainable. When the issue pops up, we often have to just sit and wait while Amazon delays the listing - and we lose revenue.
So my questions for other sellers in this space:
🔹 Has anyone else run into this specific problem - with incorrect Amazon-generated release dates on already-released media items?
🔹 Has anyone found a reliable way to fix this quickly? Any flat file tricks, escalation routes, template that worked, or language to use in cases that makes support actually get it?
And also - how do we explain to reps that release date ≠ delivery date to Amazon? It’s the date the product became available to the public - sometimes years ago. But Amazon seems to treat it like a dynamic value based on when they get stock, and it’s wrecking listings.
Any help would be truly appreciated. Thank you all in advance 🙏