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Prime Day 2025 Megathread!
by Seller_l3eCP9f1PtJXC
Amazon replied

Prime Day is officially here in the US!

The event will run from July 8th at 12:01 am PDT - July 11th at midnight PDT.

This Megathread is the place to discuss all things related to this year's event. Please share your thoughts, questions, strategies, and experiences here, and use this space to collaborate, share knowledge, and support each other throughout the Prime Day 2025 event.

For information on key topics, take a look back at all the Prime Day resources posted to the forums, and let us know in the comments below how the event is going for you!

Best,

Danny

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We’ve been suspended since October 2024 over a supposed violation of Amazon’s Drop Shipping Policy.

A violation that quite simply doesn’t apply to us. We do not dropship.

Every single one of our orders is fulfilled through FBM directly from our own warehouse, and we’ve submitted invoices for proof of inventory for the items they claim to be in violation.

Amazon is withholding $50,000!!!!

We have now submitted multiple Plans of Action, detailed SOPs, comprehensive documentation, and new supporting evidence countless times, only to receive the same generic, copy-paste response every single time:

“To speed up the review of your selling account, send the following information…

-- Evidence and an explanation that shows how your account complies with our Drop Shipping Policy and Seller Code of Conduct.

-- If you are facing logistics issues that are affecting proper fulfillment of your orders, send us evidence for the reasons. We will consider the evidence during your review."

We have already submitted everything requested and more! Over and over again. Every submission is carefully documented, and we’ve continued updating it with new information and new invoices. Still, we’re stuck in this absurd loop, receiving zero clarity, no movement, and no meaningful response. It's the blind leading the blind at this point.

To make matters worse, we can no longer even speak to Account Health by phone. We’re forced to go through chat or email, and those agents are completely disconnected from the team actually handling the suspension. They can’t provide updates, insight, or help escalate. It’s a never-ending cycle of frustration with no resolution in sight.

This experience has been nothing short of exhausting and infuriating. All we’re asking for is a fair, human review of the case based on the clear, factual documentation we’ve provided repeatedly. WE HAVE EVERYTHING TO BACK IT UP, BUT ITS BEING REJECTED!

We urgently need real support, not generic replies. I'd appreciate it if a mod could get in touch and help us contact account health via phone!

Merchant token id: A2IH19R0ZH9MM5

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Hi everyone,

I’m hoping someone here has advice or experience with this situation.

We sell at-home self-collection kits for CLIA lab-processed testing. One of our products, a Herpes (HSV-1 & HSV-2) sample collection kit, was recently flagged as a “professional-use-only medical device” and deactivated (case ID 17981032621).

We’ve submitted multiple appeals explaining:

✅ This is a self-collection kit only—customers send their sample to CLIA-certified lab for testing under Laboratory-Developed Test (LDT) protocols.

✅ LDTs are CMS-regulated under CLIA, not subject to FDA premarket clearance or 510(k).

✅ The kit includes FDA-cleared components for safe sample collection

✅ No diagnostic results are generated at home; all analysis is performed in the lab( not a standalone OTC diagnostic device).

We also provided:

Photos of product packaging & IFU

510(k) summaries for FDA-cleared components in the kit

CLIA certificate for our lab

But Amazon keeps responding asking for the 510(k) for the entire kit, which doesn’t exist (nor is it required under current FDA guidance for LDT-based tests).

There are also comparable self-collection kits for lab-processed STD testing currently active on Amazon:

For example:

myLAB Box Herpes STD Test Kit at Home for Women & Men B07KY5SS48

Everlywell at Home STD Test for Women & Men Tests for 5 Common STDs B076QHDHN3

Simple HealthKit At-Home Common STD Test Kit (Chlamydia, Gonorrhea & Trich) B0CL7L52M2

These products use the same regulatory model: at-home sample collection → CLIA lab processing → results provided securely. None of these are FDA 510(k)-cleared as standalone OTC diagnostic devices, which is OK as they are not subject to FDA premarket clearance or 510(k) but under Laboratory-Developed Test (LDT) protocols, just like our test kit.

My Questions:

1. Has anyone successfully appealed a similar removal for a CLIA lab-based DTC test kit?

2. Is there a specific Amazon team (Category Managers?) that can handle these regulatory distinctions?

3. Would re-listing with different language (e.g., “At-Home Blood Collection Kit for Lab Processing”) reduce compliance flags?

Any insight would be hugely appreciated.

Thanks in advance.

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Why Amazon is banning my product
by Seller_aqkcCaFDBYbgr

Amazon is banning my product, which is just a pencil case and it is not made especially for kids. I just add the words "School Supply" and they suddenly deleted item. I already uploaded every file I need for verification 1 yrs ago, and I already sold some items before changing the name. I think the department doesn't do their job, because it can just order me to change the name again,

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Today is prime day., for a month I have had a best deal approved and all set. Product instock with 4.7 star and seller rating of 4.9. everything is correct. at 12:00 it changed to running with the green badge on the dashboard. however the price is still my normal price on the catalog. I have checked my pricing errors. I have used the help tool that checks deals.

I have spent 8 hours on the phone and chat with 20 different agents as they keep transfering me. always to tell me it takes a few days to fix this. well time is urgent and i spent $1000 that i am not getting any sales becasue of their system glitch.

They say they have an internal team looking at it. who so far has replied to make sure i was doing all that i listed above.

I NEED A SUPERVISOR who can actually fix this to get involved. someone who can cancel out the deal then activate it again fresh to fix this snag on the system. Regular support is of zero help as usual I know more about Amazon than they do.

IT is frustrating and now im losing big time sales over this problem that Amazon seems in no hurry to help me with.

ANYONE KNOW HOW TO FIX THIS OR WHO TO TALK TO ! ITS URGENT! my prime deal ID is 7640f82a-3dc5-4574-b7a2-f0d1f994c68c Thanks

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I am a new seller registered account . I’ve applied for, and receieved brand approval for my brand. Yet when I try to add a product I still get error 5461. The error directs me to apply again for brand approval. I’ve got the approval multiple times now.

In the approval email I’m instructed to wait 24 hours, if still getting error 5461 after 24 hours to reach out for support.

Things I’ve done that didn’t work

Waited 24 hours

Applied again for brand approval

Reached out to support, who asked me for the same information in the brand approval application > got approved again.

I’ve done approved brand name now. Last case number is: New seller here. I’ve applied for, and recieved, brand approval for my brand. Yet when I try to add a product I still get error 5461. The error directs me to apply again for brand approval. I’ve got the approval multiple times now.

In the approval email I’m instructed to wait 24 hours, if still getting error 5461 after 24 hours to reach out for support.

Things I’ve done that didn’t work:

Waited 24 hours

Applied again for brand approval

Reached out to support, who asked me for the same information in the brand approval application > got approved again.

I’ve done this 3 times now. Last case number is: 18046098361

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how to follow threads?
by Seller_Sram36TnVt73c
Amazon replied

I have been 'following' certain threads for reference later, but I am finding at least one has dropped off and even when I unfollow/refollow, it doesn't show up in my 'following' section....what's up with that?

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Requirement for FBA in the US ?
by Seller_Lmays0TzmZH9I
Amazon replied

Hello,

I'm currently a Seller using FBA for all my goods. I sell in all over Europe using the Pan-EU program. Currently holding two VAT numbers in France and Germany (on my way to retrieving a Spanish one and one from the UK).

My brand is registered in Europe using the INPI service

My question is simple : What are the requirement to sell the same goods in the USA (using FBA) ?

Like we have in Europe, does only a VAT number allow me to do that (as I want to receive all the payment in my current Seller account) ?

Thanks for helping me,

Respectfully

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Ungating issue need help
by Seller_iwbUCKrdyAjPj
Amazon replied

We have been trying to get ungated in this brand for a while now with no luck have submitted multiple different invoices with all the info needed but no luck so far can this be escalated it has taken too long case id: 18049710311

@Seller_khUF6HPR2AHxu

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PRIME BEST DEAL NOT WORKING !! Please, need urgent help
by Seller_OZyho6Dw1Drv7

4 out of 5 of our Prime Best Deals are not working properly. They are showing as running ever since the beginning of Prime Day Deals and I contacted the Seller Support multiple times, they told me to just wait. I waited for half a day and my SKUs are still not having the PRIME DEAL TAG, causing us massive losses in sales.

@Amazon, please help. None of the deals has any warnings or issues with them. We've set those deals at least 1 month in advance too.

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I'm trying to bulk upload a wall-art product and have been granted brand approval and a GTIN exemption for the category I'm listing under (Home & Kitchen).

Amazon states on this page that I should "select the Product ID type as GTIN Exempt in the Product Identity section of the template". https://sellercentral.amazon.com/help/hub/reference/200426310

However, that option is missing for me. The closest I see is "manufacture on demand"

The other possible issue I see is on this page it states that the error could be caused by "Product ID doesn't match any ASINs" but these are new products so they won't have any ASINS until they are created.

The full error on the spreadsheet states this: "SKU XXXXXX, Missing Attributes standard_product_id. SKU XXXXXXXXXXX doesn't match any ASINs. Make sure that all standard product ids (such as UPC, ISBN, EAN, or JAN codes) are correct. To create a new ASIN, include the following attributes: standard_product_id. Feed ID: 0."

I have a case open with Amazon but I'm wondering what this could be caused by: 18062674031.

Appreciate help from anyone who has seen this issue before.

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