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New Seller Summit: Secure your spot today!
by Seller_xkwDczt8sPSmx

Hi sellers!

The Amazon New Seller Summit features interactive workshops and expert-led sessions designed to jumpstart your success in the Amazon store. Join us on July 24, 2025 at the JW Marriott Los Angeles L.A. LIVE.

Join us for actionable insights to scale your Amazon business. Discover how to:

  • Utilize Brand Registry and analytics tools effectively
  • Create data-driven fulfillment strategies
  • Leverage AI for compelling product listings and A+ Content
  • Optimize ASIN health and performance
  • Craft high-performing Sponsored Brands campaigns
  • Build strategic pricing and promotional calendars for year-round growth

The full session catalog for Amazon New Seller Summit is now live! Start planning your personalized agenda to make the most of your day with us.

You'll also have access to Summit Central, a dynamic space where you can connect with the experts and partners who will help build your foundation for success in the Amazon store.

 At Summit Central, you can meet directly with Amazon account managers and session speakers. You can also engage with Amazon programs and verified third-party service providers to optimize every aspect of your business–from shipping and logistics to advertising, marketing, and financial services. Meet face-to-face with partners from:

  •  Amazon - Fulfilled by Merchant
  • Amazon Brand Registry
  • Amazon Freight
  • Amazon Global Logistics - Amazon Partner Carrier Program
  • Amazon Lending
  • Amazon Regulatory Intelligence, Safety & Compliance
  • Amazon Warehousing and Distribution (AWD)
  • Eva Commerce
  • Forceget Supply Chain Logistics
  • Global Overview
  • Personalize your Onboarding with Seller University
  • Quartile
  • Trellis
  • VATAi
  • Veeqo, an Amazon Company
  • WW Seller Forums
  • Xnurta

Don't miss these opportunities to learn directly from Amazon experts and successful sellers. Amazon Community Managers like me will also be there to meet you in person!

Register now!

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Combating Buyer Fraud: Seller Strategies
by Seller_YeWcEeTwlVO93

Dealing with fraudulent buyer activity is an ongoing challenge that can significantly impact your business. With Prime Day now behind us, it's the perfect time to review strategies for detecting and addressing buyer fraud.

You may have read A Seller’s Guide to Handling ‘Item Not Received’ Claims a few weeks ago. In this post, we'll dive deeper into the steps you can take to protect your inventory and business against abuse. From reporting to protections, we'll cover the key tactics for combating buyer fraud. Let's get started.

First line of defense: When a customer places an order in the Amazon store, Amazon will verify the order and validate the buyer’s payment method and other details. If payment authorization does not succeed or in cases of fraud detection, Amazon will cancel the order.

Amazon is responsible for any payment-related fraud chargebacks, such as stolen credit cards or other payment fraud attempts.

Before initiating a return request, customers are not made aware of which items are offered a Returnless Resolution. Only if all eligibility criteria are met, a customer is offered a Returnless Resolution during the return process.

If you suspect fraud or abuse, report it through Amazon's Report Abuse tool. Include relevant order details, product information, and any supporting documentation. Amazon encourages sellers to report abuse or violations of Amazon's policies and applicable law. All reports are thoroughly investigated. Amazon will take any disciplinary actions appropriate.

To safeguard against fraud:

Defense tips:

  • Use the provided shipping address to avoid liability for disputes
  • Keep shipping records for at least 6 months
  • Photograph any discrepancies where applicable to use as evidence in your report

What tips do you have to protect your business against fraud?

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case number 18098042141

I have 13 items not elibible for buy box or listing because of price.

I have been selling over 10 years have not lowered price

Cannot lower the price because of my costs

They are private label designed by me so there is no competition for them and the price is the same as all the other similar products that are selling

Please help me.

Thank you Amazon Mods!

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Fellow Sellers,

I've encountered a dangerous buyer behavior pattern recently validated by Amazon . Sharing to protect our community:

**The Pattern:**

1️⃣ **Stage 1: Review Solicitation**

→ Messages below:

*Thanks so much! We love it a lot and are happy to leave a positive review. Let me know if there are other things we can review for you. [e-mail address removed]

2️⃣ **Stage 2: Retaliatory Refund**

→ When ignored, files refund claim within 72Hrs

→ States *"Damaged During Transit"* to Amazon to get refund

**Admin Request:**

@Moderators please:

✓ Verify case #18048781731

✓ Purge buyer's forum account (if registered)

✓ Warn community about this MO

**Protect Yourself:**

IGNORE this kind of message and ask seller support team to get help

**Let's keep our account safe!**

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We are new to selling on Amazon and cannot figure out why our one and only listing is not "Buyable" to customers. We have one listing marked as "Active" with no issues preventing it from being sold. There is plenty of inventory available, there is no issue with our Amazon Seller account health (confirmed with the Amazon Seller Account Health department), we are the only seller on Amazon using the ASIN/SKU numbers that are on our listing, and we have tried everything recommended by Amazon Seller Support to get our listing to show as "buyable" to customers including:

- Deleting our listing and re-listing with the same ASIN and SKU numbers

- Deleting our listing and re-listing with the new ASIN and SKU numbers

- Confirming our account is healthy with the Account Health team

- Updating the details on our 3 variations in the listing to hopefully "refresh" the listing

Our lisiting is searchable but has the message "Currently unavailable. We don't know when or if this item will be back in stock."

Here is a link: https://www.amazon.com/Convert-Videotapes-DVDs-Memories-Shipping/dp/B0FH5SDC9N/ref=sr_1_1?crid=1V7Q2507M4SA0&dib=eyJ2IjoiMSJ9.hFCHsum9WY8W15pXS7JdXA.A8TWPRXUOuS2xUPeHzfxHF74thd2qxK4QfLNF8HpFsY&dib_tag=se&keywords=B0FH5QM8ZJ&qid=1752258571&sprefix=b0fh5qm8zj%2Caps%2C76&sr=8-1&th=1

For reference, here is our listing information:

Parent ASIN: B0FH7C7X67 (SKU: IM-2E3O-77XA)

We have 3 Variations/Child ASINs off of this listing that are our products:

Child ASIN #1: B0FH5QM8ZJ (SKU: OW-J92H-HPOQ)

Child ASIN #2: B0FH5SDC9N (SKU: 5P-B1NE-03NK)

Child ASIN #3: B0FH5RXHSW (SKU: MN-37C6-LEGS)

Anyone know what we need to do to make our listing "buyable" for customers? Thank you in advance!

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brand restringed
by Seller_pHBa2XkJEuFOk

Hello, Amazon Community,

I’d like to share what has happened to us in the hope that someone can help or escalate our case, as we have complied with all requirements and have yet to receive a clear response regarding a very important matter.

Our story begins on October 9, 2024, when Amazon deactivated our seller account due to the alleged sale of an inauthentic product. by the MERCHANT CREDIT the item in question was a Funko product with ASIN B0CDJQT8XJ. Apparently, a customer filed a complaint claiming the item was not genuine.

This was a major blow to us, as we only work with verified and trustworthy suppliers and have complete documentation to support the authenticity of every product we sell. That said, we understand Amazon's responsibility to protect its customers, and we fully respect the process.

On October 30, 2024, we had an interview with an Amazon representative where we submitted all the requested materials to prove the authenticity of our products: Meeting id :3675401544.

Legitimate purchase invoices

Bank statements confirming the transactions

A letter from the supplier explicitly authorizing us to sell Funko products

Following that review, Amazon reinstated our seller account, for which we are sincerely grateful. However, although the account was reactivated, we are still restricted from selling Funko-branded products, and we haven’t received a clear explanation as to why this restriction remains in place.

At the time of the suspension, we had over 18,000 units of inventory stored in Amazon’s fulfillment centers, all ready to be shipped to customers. Due to the suspension, we were forced to remove a large portion of that inventory and ship it back to our own warehouse—an operation that cost us approximately $40,000 USD and caused a significant financial and logistical setback for our business.

To this day, Amazon still retains over 1,000 units of our inventory, and we have not received a clear update on when or how we might recover them.

Since then, we have not had any additional complaints or issues and have continued to fully comply with all of Amazon’s policies and performance standards. We’re truly frustrated, as we’ve already provided solid evidence of the authenticity of our products, yet we remain unable to operate fully.

That’s why we’re using this forum to kindly request a review of our case and reinstatement of our authorization to sell Funko products. Our only goal is to continue offering 100% genuine products to Amazon customers, as we have always done.

We would greatly appreciate any guidance, support, or escalation you can provide @Seller_RsATYbG9XP0HP @Seller_RSwABJNHpHnEZ @Seller_l3eCP9f1PtJXC @Seller_PIHyltK09pbl3@Seller_Lz6S1nnAIzbYB @Seller_7e4TizkSOVtBf@Seller_SBIjJooGeXSQ6

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How do I get into the UAE marketplace? The registration process has been pending for months, and I've noticed others facing the same issue, yet there's still no positive resolution. Amazon customer service, please do not respond to this with information other than getting my account fully registered, because my ID verification and everything else were completed. I also followed all instructions and advice but none worked or seems feasible. Can i create a next seller account with a different email for UAE marketplace and merge to my existing US seller account?

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Amazon in classic fashion has auto enrolled seller accounts in replicating their listing to international marketplaces where they might not be selling at all. In my case I was enrolled into Brazil Marketplace and my listings were replicated there resulting in a random copyright violation in Portugese resulting in my Units getting quarantined in the US marketplace as well. I COULDN'T SELL ON PRIME DAY IN US BECAUSE AMAZON SAID I HAD A VIOLATION IN BRAZIL FOR A LISTING I DID NOT EVEN ADD IN BRAZIL. AMAZON LOVES SCREWING OVER SMALL SELLERS.

To make sure your inventory units are not held hostage, do the following:

Inventory > Sell Globally > Build International Listings > Remove connection to the international marketplace

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Hello,

I’m posting about Case ID 18079165391. We completed the INFORM Consumer Act interview on July 4, yet our seller account remains deactivated and the “Deactivate INFORM consumer act interview banner” is still displayed.

The review should take 48 hours, now days passed. We can’t see any status.Seller Support’s replies have been generic and haven’t moved the case forward.

Could someone please escalate this or review it so our account can be reactivated?

Thanks!

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Prime Day 2025 was our biggest Prime Day event ever, with a record number of items sold by independent sellers during the four-day event.

“This event wouldn’t be possible without the dedication of our employees, delivery partners, vendors, and sellers who worked tirelessly to serve our customers. Their efforts made this our biggest Prime Day yet, and I’m grateful for their contributions,” said Doug Herrington, CEO of Amazon Worldwide Stores.

To help customers discover your deals and get product information more easily, Alexa+, our next-generation personal assistant, was available in early access to millions of customers plus our AI-powered shopping assistant, Rufus, and AI Shopping Guides.

For more information about Prime Day 2025, go to About Amazon.

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Hi everyone,

I’m dealing with a frustrating situation and wondering if anyone else has encountered something similar or if an Amazon rep can help clarify the process.

About 7 years ago, I started registering a seller account for a company based in Europe. The process was never completed, and the account was blocked by Amazon automatically for unclear reasons — even before setup was finished. It was never activated, no listings were created, and no products were sold. It was essentially a dead account from day one.

That company was dissolved 7-8 years ago, and we’ve since moved on. But now, Amazon is blocking my new U.S.-based business account because of that inactive, never-used, and unrelated old record.

They are asking for utility bills or documents from the past 30 days for a company that legally no longer exists. This is not only unreasonable — it’s impossible and illegal.

We’re being punished for something that was never actually operational, and we’re being asked to provide documents that don’t (and shouldn't) exist. Because of this, we’ve been unable to sell on Amazon for nearly 8 years.

Has anyone dealt with something like this? What’s the path forward when Amazon’s systems link and penalize inactive or failed registrations with no actual activity?

Thanks in advance for any help or insight.

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