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🗓️ MARK YOUR CALENDARS: Join us on June 12th, from 8am - 5pm PDT, for a live Q&A session with members of the Amazon Ads team, where we'll dive deep into maximizing your ROI, advertising strategies, and all your campaign optimization questions. This is a great opportunity to ask questions and provide feedback directly to the Amazon Ads team.

Whether you're new to ads or seasoned advertiser, this is your chance to:

  • Get expert answers to your pressing Amazon Ads questions
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon Advertising team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things ads for easy access.

🖥️ Seller University has 52 resource videos for various products and optimization, here are a few to get you started:

📄 Amazon Advertising help pages covering product overviews, policies, benefits, case studies and more:

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with ads, and let's build momentum heading into the June 12th Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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vine 902 error
by Seller_EwyHrbSz0BUaF
Amazon replied

case id :17878617981

When registering for the Vine plan, an error message 902 was displayed.

This problem has been going on for more than a week.

Three cases were opened.

They said they would check again, and another three or four days have passed.

When will this be fixed?

Does anyone have this problem? How did you solve it?

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I built my business on a simple premise: quality and speed. Customers choose us over competitors because we not only have an incredibly consistent, top-quality product, but also because we guarantee fast, reliable 2-3 day delivery, exclusively utilizing top-tier carriers like UPS and FedEx and exclusively using options that deliver in 2-3 days. By leveraging Amazon’s Shipping Settings Automation (SSA) templates, we've set a new standard in our category: achieving a consistent record of 90%+ on-time delivery, nearly unanimous five-star customer reviews, and earning both the Top New Release distinction in our category for nearly the entire first 3 months, and now the coveted "Amazon's Choice" badge, all against competitors who more than a decade of experience selling their similar product on Amazon.

Our customers aren't just buying a product; they're acquiring a critical component for their passion, and timely arrival is essential. Just last week, a customer order experienced a carrier delay by a single day (SSA had promised 1-day delivery via UPS Ground, it was delivered in two). The customer then requested a full refund because they needed the product by a specific date. This wasn’t an unreasonable complaint; it’s the reality of our market. Our customers operate on tight schedules and frequently order out of desperation. Predictability is everything. And the vast majority of orders do arrive on-time.

Yet, Amazon’s practice of imposing excessive "Promise Extensions" severely undermines our service guarantee. These extensions often add up to a week to our delivery promises, crippling our competitive advantage. Customers see delayed estimated delivery dates and consequently choose lower-priced alternatives or forego purchases on Amazon entirely, causing our entire category, including our competitors, to see massively reduced sales. Worse still, these misleading estimates cause packages to arrive unexpectedly early, sometimes resulting in the package being left unattended and exposed, potentially destroying our time- and temperature-sensitive products.

Seller-Fulfilled Prime isn't feasible due to slim margins and strict one-day delivery requirements, especially as I operate from a single location. While I used the program for successful product launches in the past, Amazon's newly capricious requirement that sellers ship at least 100 units per month via SFP to maintain program eligibility further eliminates this option from our toolkit going forward.

Ultimately, Amazon’s stakeholders stand to lose from these overly cautious promise extensions. Customer dissatisfaction increases, sellers experience reduced sales, and Amazon's marketplace loses its appeal as customers look elsewhere for certainty and reliability.

This over-corrective policy, intended to protect the customer experience, actively damages it while driving business away from Amazon’s most committed sellers. It’s a lose-lose proposition for sellers, customers, and ultimately, for Amazon's shareholders, who rely on a thriving and efficient marketplace. My business is doing everything right, but we are being slowly choked out by the very platform that enabled our success.

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Hello Amazon Seller Support Team and Community,

We are reaching out to seek urgent assistance regarding the deactivation of our seller account due to a trademark misuse under Intellectual Property Policy (Complaint ID: 17184872951).

We understand the importance of upholding Amazon's policies and fully respect intellectual property rights. However, despite submitting multiple Plan of Action (POA) documents outlining our corrective measures and future prevention steps, we continue to receive rejection notices without clear guidance on the specific deficiencies in our appeals. Every time it was the same answer and no explanation what was not enough or what needs to be done exactly to reinstate.

To clarify, here are the actions we have already taken:

  • Immediate Removal and Correction of all listings identified in the complaint.
  • Internal Audit completed to ensure no other listings contain similar trademark issues.
  • Staff Training Program initiated to ensure long-term compliance with Amazon’s IP and listing policies.
  • New Listing Review Workflow implemented to prevent future trademark misuse.

We are committed to full compliance and respectfully request clearer feedback on what is still lacking in our POA so that we may fully resolve this matter.

Please let us know what additional steps or documentation are required. We value our partnership with Amazon and hope to restore our account and maintain our good standing.

Thank you very much for your time and assistance. We look forward to your prompt response.

Best regards,

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Pet detangler requirments
by Seller_C78ZObwzAZvFO

Hi,

I’m planning to start selling a pet detangler product on Amazon and want to make sure I have everything in place before listing it. Can you please let me know:

If I need any specific approvals or documentation for this type of product?

Are there any regulations, safety requirements, or certifications I should be aware of?

Are there any additional steps I should take to remain compliant with Amazon’s policies?

Thanks so much for your help! Looking forward to your advice.

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We received a performance notification in our Seller Performance Notifications yesterday regarding confirmed shipments. We are reaching out to see if others have experienced a similar issue and seeking assistance from a MOD to understand why this notification was received.

The notification states: "We have found that you have violated a policy. If this issue continues, we may deactivate your seller-fulfilled offers. We have observed that shipments for some of your recent orders have been confirmed prior to handing them off to a carrier. Sellers on Amazon are not allowed to confirm a shipment before they have sent at least part of the order to the buyer."

Our Account Health page shows no violations, and when we contacted Amazon Account Health Support, they confirmed they see the notification but no associated reasoning or order IDs. They advised us to dispute any issues appearing in our account health with the explanation that we use Amazon Buy Shipping Services, which automatically marks orders as confirmed upon label purchase.

Our concern is why we received this notification at all, given that our process with Amazon Buy Shipping Services automatically confirms orders when a shipping label is purchased.

Could someone please provide assistance with this matter?

@Seller_1KYLYkgAlu4xX

@Seller_nS0jcFQNDLG3e

@Seller_ovM5p622oIbGp

@Seller_QYS7Alex1XIw4

@Seller_CnfW62x6yxvJw

@Seller_RSwABJNHpHnEZ

@Seller_OOVUXZLmb2UEH

@Seller_khUF6HPR2AHxu

@Seller_guPeMXBrBxqyU

@Seller_s3amN64nZ4y9V

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Amazon is not allowing me to create a outlet offer
by Seller_elfhrnVdALW5J
Amazon replied

I am trying to create a "outlet offer" but it's not working, I even stop all the coupon and Ads as amazon support guided but its not working

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1 reply
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Amazon will not pack Nozzle
by Seller_mjIXLGZFlyqSL

We sell a product that requires a nozzle/sprayer. We use FBA. We have received several one star reviews because Amazon has not packed the nozzle/sprayer. This is not our fault. We attached each nozzle/sprayer to each bottle. The the nozzle/sprayer is also included in ASIN editing feature. Since this is not our fault can those one star reviews be removed. This is very frustrating because as you know ratings affect sales.

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4 replies
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@Seller_RSwABJNHpHnEZ,

This is for all sellers, check your transactions, you will see Usmail is telling amazon the wrong weight so amazon is adjusting the shipping charges adding $1 extra. I have a big list of transaction for this issue. We use two fully calibrated scales so our weight is correct.

opened a case: 17884037971

Looks like I am not the one with this issue..

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Awaiting Assistance
by Seller_kBiQJcB36LEg0
Amazon replied

Two weeks ago @Seller_khUF6HPR2AHxukindly stated, "The Global Selling team is going to reach out to you directly in the upcoming week to assist you further with this specific situation!" In the "ASK AMAZON – Learn about scaling your brand to the EU and beyond on 5/22 thread".

We haven't had any contact.

Our Brand is consistent across all marketplaces, yet ASINs are not linked across Marketplaces and are showing differing information in each region. BIL is set up and we have followed everything we can find on this matter in Articles and Amazon University.

Please can someone from the Global Selling team contact us urgently.

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3 replies
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Brand enrollment rejected
by Seller_RtYJ3PKSv8MQ4

We tried to register our brand however received negative decision.

Here's message from Amazon:

We are unable to approve your Brand Registry application because the trademark on the application either violates the intellectual property rights of others and/or is highly likely to be confused by customers for an established brand.

We are the official registered owner of the trademark, registered with the UK Intellectual Property Office under registration number since year 2000, with hundreds of our products being sold on the marketplace, also majority of sellers misusing our trademark.

On top of that we have screened marketplace and category to look for similarly branded products, however couldn't find any.

Despite trying to escalate we're receiving exactly same answer from Amazon without any intention to consider our situation and facts shared.

Case ID: 11189947462

Case ID: 11176321032

Case ID: 11124860662

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8 replies
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