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🗓️ MARK YOUR CALENDARS: Join us on May 22nd for a Q&A session with members of the Amazon Global Selling Team! As ecommerce continues to accelerate across Europe, more U.S. sellers are expanding into the EU to boost sales and reach millions of new customers. Now is the perfect time to take your brand global! This is a great opportunity to learn, ask questions, and provide feedback directly to the Global Selling Team.

Whether you're new to global selling or a seasoned seller, this is your chance to:

  • Get answers to your pressing global selling questions
  • Receive expert advice for global selling and growing your brand beyond borders
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Global Selling.

1. 🌍 Unlock EU Opportunities: With Amazon’s state-of-the-art logistics, powerful tools and world-class customer service, you can:

  • Reach shoppers across 28 EU countries with one selling account
  • Cross-list your products across multiple Amazon stores with ease
  • Streamline your global operations with supply chain solutions and trusted international logistics
  • Simplify payments with easy, secure global payment solutions

2. 📦 Sell worldwide with FBA: FBA Export lets you sell to customers in other countries shopping on Amazon. After viewing your export-eligible products stored in US fulfillment centers, customers see a price at checkout that includes international shipping and an import fee. When they make a purchase, we ship to them on your behalf—at no additional cost to you.

3. 🔎 US vs. Europe selling on Amazon: From VAT to Amazon product compliance, learn everything you need to know about expanding your ecommerce business in Europe.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with expanding their brand, and let's build momentum heading into the May 22nd Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Hello Amazon Sellers and Team,

We are currently dealing with a restriction on our ability to list a particular branded product, even though we had prior approval to sell it. Our listings were active, orders were successfully fulfilled, and then—without warning—we were blocked from offering these products due to concerns about the authenticity of our supply chain.

To resolve this, we’ve already:

Sent a detailed appeal to pq-brand-remedy@amazon.com

Included full documentation: invoices from verified suppliers, EIN, bank records, delivery proofs, and brand screenshots

Reached out to Seller Support and Account Health, only to be referred back to Brand Registry

Used the appeal support feature since we couldn’t open a direct Brand Registry case

We have not received any response to our submission and are now stuck with unsellable inventory and no clear direction forward.

Has anyone experienced this and successfully resolved it? Were you able to get a response from Brand Registry or push the case through another team?

Any insights are appreciated!

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INVALID CHARGE METHOD
by Seller_lLzn84jk9av4C
Amazon replied

Amazon seller central is not allowing me to access any of the area with the following message:

Your access to Seller Central is currently restricted due to an invalid charge method. Register a valid charge method for your seller account and restore full access to Seller Central by clicking 'Update Charge Method'. Please note that it can take up to 48 hours to validate your charge method after updating. For more information, visit our Help Pages.

Although the charge method that Amazon says is invalid is a brand new card and updated. I still added another charge method, but the result is the same.

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Some guidance with AWD & partnered carriers
by Seller_GpTFaYSjDqADr

Hi,

I am wondering if someone can advice me on the following:

1) I need to ship my products in two shipments because the quantity is more than 5000 pieces. Would I be able to have them picked up at the same time?

2) My product is a candle and on the bottom has the barcode and the AEN number underneath. Just the bane of the brand but not details on the candle. That is on the packaging. Would that be acceptable?

3) The boxes hold ten candles each box identified by the zodiac of the candle. What can I do to make this easier for scanning the products in the warehouse?

4) Does anyone know if I can put 54 boxed on one pellet when I prepare them for shipment?

Thank you,

Amani

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Seller's Account Withdrawal
by Seller_AV5wNjRvCVEnz
Amazon replied

The seller's account withdrawal prompted a technical problem and the collection request failed. Please try again later.

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I learned from the Seller University that if an order remains unpaid for more than 21 days, it will be automatically cancelled.

I sought help through the case.I understood their meaning, but when I first contacted their colleagues, I was told to wait for 24 hours. I waited, but the problem still wasn't solved. The second time I contacted them, I was informed that I needed to wait for 24 to 48 hours. I followed their instructions. The third time, they told me to wait until May 12th. I still followed their instructions. Now, they are asking me to wait for another 24 hours. In my opinion, this seems rather unfair.

4 votes
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6 replies
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Account Amazon Seller Deactivated Help
by Seller_zZ8rDY82hEGTt

Greetings everyone, so far I have sent all the documentation requested by Amazon, I did a new KYC verification, I did a video interview, I presented all the requested information, but today I still received an email about a deactivated account. I have disabled offers and products without offers due to deactivation.

case 17563365901 and 17582051361

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8 views
3 replies
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Selling Non Branded Items Under Brand Listings
by Seller_ChZL6Aea85Cad

Hello @Seller_JT2cdQLa0Oueg

I hope you are well!

Can you please have the appropriate team take a look at the following cases?

These reports are with regards to branded listings selling physically non branded products which is against amazon policy. I purchased samples and included photographs of each sample in the case IDs and the order ID.

For each case ID there is one listing breaking the policy.

Unfortunately this is a rampant issue in my niche and ideally all these sellers products should be physically inspected. It's very hard to compete when competitors are operating like this.

ID 17659033891

ID 16841200891

ID 16841061181

ID 16846986121

ID 16842066641

ID 16846944741

ID 16846802051

ID 17764082111

Here is the policy - https://sellercentral.amazon.com/help/hub/reference/G2N3GKE5SGSHWYRZ?shp-ca-cid=amzn1.cyrano.conversation.cid.v1.1747654130517466097

It states the following

"The brand value must match the name of the brand on the product"

"Branding on products and packaging must be permanently affixed, which means it can’t be easily removed"

"The misrepresentation of an ASIN’s brand is prohibited. For example, you cannot use “Amaz0nEssent!al$” as your ASIN’s brand value if you’re trying to add an Amazon Essentials product"

I would be grateful if these type of violations were clamped down on.

Thank you.

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1 reply
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UK Account deactivated
by Seller_pP6qqOrVs07C7

Hi everyone,

My seller account was recently deactivated because I haven’t provided a UK VAT ID. I’m not a UK‑based seller and have no inventory in the UK, so I believe the requirement shouldn’t apply to me.

Is there an Amazon associate here who can look into Case ID 11078119842 or guide me on the quickest way to resolve this?

Thanks in advance for any help!

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Hello Amazon Sellers and Support Team,

We’re reaching out to ask if anyone has successfully navigated a brand restriction issue similar to what we’re currently experiencing with our store.

We were previously approved to list and sell a specific branded product, with a clean record of sales and fulfillment. However, without any advance notice, all of our listings were removed due to “supply chain authenticity” concerns.

We’ve taken all the proper steps:

Submitted a detailed appeal to pq-brand-remedy@amazon.com with full documentation:

Bank statement, EIN, company registration

Invoices from our verified distributor and their supplier

Proof of delivery to Amazon fulfillment centers

Screenshots showing the brand listed on our suppliers’ websites

Reached out to both Seller Support and Account Health, but were told to wait or were redirected back to Brand Registry

Used the “Get help with my appeal” feature since we could not create a case directly for this brand issue

Unfortunately, we’ve had no response from Brand Registry, and we’re now holding inventory we can’t list, with no appeal path available in the system.

Any advice on how to get a real review, escalate internally, or receive an actual decision from the brand registry team would be greatly appreciated.

Thank you so much in advance for your help and guidance.

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0 votes
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0 replies
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FDA 510(k) Issue
by Seller_AudzIJ3ldX5ze

I am writing in reference to case number 17753231891, regarding the approval process of my product listing. I would like to kindly express my full willingness to cooperate and comply with all Amazon policies and requirements.

Despite having submitted all the requested documentation, I received feedback stating that:

“The FDA 510(k) provided does not cover this product. This product is a XXXXXX, however, the 510(k) provided is for a different product. Sellers are expected to provide complete and accurate information in order for us to proceed with our review of this request.”

I am having difficulty understanding this response, as the FDA 510(k) I provided matches exactly the product name used in the listing title. For this reason, I respectfully ask for your help in clarifying what might be causing this issue.

Thank you very much in advance for your time and support.

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