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Hi everyone,

Just wanted to share a link that some of you might find useful: About Amazon UK

It’s Amazon’s official UK site where they post updates on what the company is working on. Things like sustainability efforts, delivery innovations, support for small businesses, and community projects.

Here are a few reasons to check it out:

  • Stay updated: They post stories about how Amazon is changing and growing in the UK, which can help you understand the bigger picture.
  • See behind the scenes: Learn about how Amazon operates, what they’re doing around the environment, and how they support small businesses like yours.
  • Great for storytelling: If you're building a brand and talking to customers, knowing what Amazon stands for can help shape how you present yourself too.

Have a look and let us know what you think. And if you find it useful, please give this post an upvote! 👍

Have a great Friday ahead!

Ezra

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Please help us reactivate the Account dezactivaded
by Seller_JqDHSSicWVDAi

My name is ANCUTA , and I represent Owner Wolesalle UK Ltd. I am writing to request the reactivation of our seller account, which has been deactivated for quite some time.

Since May 6th, we have completed the verification of our VAT and business information, and our payments have been activated. However, me account has not yet been reactivated.

We have complied with all of Amazon's policies and have provided the correct information necessary for verification. We would like to understand why our account remains inactive and if there are any additional steps we need to take to reactivate it.

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I don’t even know where to start. I’ve been selling on Amazon for a while, doing everything by the book. I offer real products, ship with FBA, maintain a clean account, and I treat every buyer with respect. But none of that mattered in the end.

A buyer named Janet Payne has been repeatedly purchasing the same item from my listing. Each time, she claims "performance or quality not adequate" — but never once returns the product, never files an A-to-Z, never goes through any official complaint route.

Instead, Amazon quietly refunds her. Every. Single. Time.

Here are just a few of her orders:

202-9518971-4398749

202-4264305-1225105

202-2093544-8173138

I submitted multiple cases to Seller Support, included full documentation, confirmed shipment, and BEGGED for help. Nothing. Janet got to keep the product and the money. Again.

Funny thing is, this janet doesnt even try to hide it, its the same profile, u can see 5 orders all refunded and they are ordering more and more. i cant cancel the order cz of fba. with fbm i dont get the buy box so i removed the listing completely....

Then it got worse.

Another buyer — Michelle Sadd — began doing the exact same thing. Same product. Same excuse. Same refund.

We called her number to try to sort things out… and who picked up the phone? The same voice as Janet Payne. She told us directly to stop selling this ASIN. This wasn’t just refund abuse anymore — it felt like harassment. Sabotage.

So what did I do? I refunded Michelle myself. Out of my own pocket. Because I didn’t know what else to do. I felt trapped.

And then... Amazon refunded Janet again. After everything. After all the evidence.

I asked for a refund reversal, for my ODR to be fixed, for help.

They said no.

They let her win.

They let me bleed.

And they don’t care.

I don’t know how a platform that preaches fairness and customer obsession can let abusive buyers run wild while hardworking sellers get trampled.

I’m writing this because I don’t want to be silent anymore. If this has happened to you — speak up.

If you know someone at Amazon who cares — show them this.

Because sellers like me are drowning in silence, and nobody is listening.

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A -Z Claim - amazon is just facilitating theft?
by Seller_DvAiqwbGVOyko

order number 204-3849654-5052329

order value £396.75

So we had a customer initially contact us for a product that was late.. ( out of our hands, courier failed delivery) we got the typical. this is for my daughters birthday and its her only present , we offered that they could return it or refuse delivery. but beyond that nothing we could do

6 weeks later.. they come back and say that they have opened and destroyed and disposed of the box.. realised some screws missing. and that it was a returned item sold as new ( not true) due to damage made when attempts at assembly - they just damaged it trying to build it 6 weeks after their daughters birthday

They demanded a full refund. without return - after the return window

We offered replacement parts, but would not give them a refund - certainly not without a return.

They preceded to create an A-Z claim. saying they never received it.

Amazon granted it

We appealed this. showing the proof of delivery and the chat with the customer about the product they received

amazon granted them a refund

no way to appeal, so opened a support ticket to speak to a CS. that created an appeal.. and the CS stated they can not help if its in appeal.. but requesting help creates an appeal.. so how?

Amazon again granted a refund. "no further action necessary"

yes further action necessary -

attempted again to contact support.. again cannot help as - yuou guessed it contacting support opened another appeal. support said that they would escalate it to the mysterious unreachable a-z department

minutes later..

Granted. no further action required

What the actual??

The customer literally talks about having the item. and we have photographic proof of delivery. we went above what was necessary. but amazon just gives things away for free

are amazon part of some giant fraud rackett?? or do they just like giving people free stuff and charging sellers?

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Does this mean my FBA box is lost?
by Seller_uBuqlxbTdzcn2

Hi

So I sent a box of cards in for FBA and they were checked in on 3rd May, but it was stuck in receiving. They are now showing as discrepancies.

So where I have sent in 14 units it shows -14 next to received units

Does this mean they have lost it? And what do I do now? Can anyone help please.

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How do I process this return?
by Seller_tRuvBEHDedp4q

So I have had a return today. Buyer has returned item with no RMA or other documentation - just a returns postage label attached. The item was not even bagged or boxed - they stuck the returns label directly onto the item.

The only trouble is - the tracking number on the label does not match anything under 'Manage Returns'. So it looks like someone has sent an item back but not started a Returns Request OR they have not used the label issued by Amazon - and as such I am unable to issue a refund.

All I can hope for it that the buyer eventually enquires where is their refund - but honestly why did they just stuck the postage label directly onto the item and now expect me to refund when I have no idea who I should be refunding. I bet if they complain to Amazon I will get penalised for the late refund as well lol.

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Case ID:11123864852

Our full legal business name is XX - 跨境电子商务中心(个人独资)

However, during registration, we were forced to abbreviate the name to XX - kuajingdianzishangwuzhongxin (all lowercase, no spaces) to comply with Amazon’s 50-character limit.

Issue:

The KYC review flagged a mismatch between our registered name and the official documents. We attempted to upload alternative versions,

Both were rejected as "inconsistent with official records."

Reference to Amazon Guidelines:

According to Amazon’s registration handbook:

If the company name exceeds the character limit, sellers should use lowercase pinyin without spaces.

If the limit is still exceeded, sellers should prioritize the core part of the name.

We strictly followed these instructions but continue to face rejection.

Request:

Kindly confirm the correct format for abbreviating long company names while retaining critical identifiers (e.g., “个人独资”).

Request manual validation of our legal documents to verify the authenticity of our business name.

Provide guidance on resolving this discrepancy to expedite KYC approval.

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Cannot get approval to sell my own product
by Seller_T6vbj3gsQamoq

I am the manufacturer, the registered owner of the brand in Brand Registry and have my Seller Central account linked through Brand Registry.

Much of our catalogue is already listed by resellers so have existing ASINs.

I am trying to add those ASINs to our Seller Central account but am finding for about 50% of the listings I am being prevented as I 'require approval' to sell.

I have reviewed the listings and in each case the Brand Name (mine) and Manufacturer (me) is identical to the listings I am able to list and edit. I really can't understand why some are being restricted.

I have clicked through to 'request approval' but just seem to enter into an auto-rejection cycle, I can't provide an invoice from a distributor because I am not purchasing products from a distributor these are my products for which I am the trademark holder and manufacturer and have gone through the Amazon process with Brand Registry.

How do I gain access to the listings for my own products?

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Selling application
by Seller_9VsSCTHIbewuu

Hi team,

I am trying to create listing for probiotic food supplement. When creating the listing, I noted the ISO certificate we have for them, but it did not ask me to upload anywhere.

The listing was automatically removed after submitting - it says I need to Request Selling Approval. However, when I click the button, the page just reads:

"We are not accepting applications to sell:

Other Health & Personal Care category in Used, Refurbished, Collectible condition(s)

Other Human Ingestible products in New, Used, Refurbished, Collectible condition(s)"

Can someone help me with this? Our brand registration was succesfull so we've done that.

Thank you!

(Our product is sitting in the warehouse waiting to ship to amazon which is costing us everyday).

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Problems getting seller account reactivated
by Seller_G3UIyDlH5Uc0N

My seller account was deactivated because I had an old listing of a 3G mobile phone which was fine when I listed it but later breached amazon rules when amazon introduced a rule that it no longer allowed listing of 3G mobiles. I then removed the listing and my amazon health page showed this and showed my Account Health as unaffected. However, my seller account is still deactivated and I can't see what else I need to do to reactivate it.

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We have over 2000 listings and noticed on Amazon marketplace yesterday that some of them will be delivered 20-22 May, but some others will be delivered 20-23 May. Those with 20-23 May have disgusting red writing stating “Usually dispatched within 2 to 3 days” (I call it a sale prevention).

We have one shipping template for all of the listings (RM 2-3 days). Default Handling Time is set to 2 days, with a cut off time 3am. All listings have 2 days set individually in Handling time too. Automated handling time was activated by Amazon (AGAIN) yesterday, but I switched it off yesterday (AGAIN). Our listings this morning still don’t show this change and we have two different delivery dates across all of our listings. WHAT AM I MISSING???

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