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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:


The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!


Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

1 vote
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A breath of fresh air.
by Seller_9jrM2OTozT6ol

Etsy

See the latest comment from Etsy Support

Etsy Support Admin

This is Aida from Etsy's Case Mediation team.

After reviewing this case, we determined that a refund isn’t appropriate in this situation.

Jenny, Thank you for letting us know that you have not received your order, we know how important this is to you. However, since the tracking information shows that the order was delivered to your shipping address, we are not able to mediate the case.

Please contact your local post office or your neighbors, as they may have received the order on your behalf.

Keep in mind, abuse of Etsy’s Purchase Protection program could result in program exclusion at Etsy’s discretion. Learn more about our Buyer Policy here.

We appreciate your comprehension.

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HI, I have noticed the Best selling rankings have disappered from a lot of products on the product listign page, we use this to monitor performance, Has anyone else noticed this.

Thanks

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Competitive External Price Amazon
by Seller_9KsfDSuKJzCAJ

Hi,

I can see that other sellers are also having issues with the "Competitive External Price." Can anyone advise on how we can avoid this problem?

Amazon still doesn’t seem to understand that companies/sellers have different margins across marketplaces or other channels, and prices can’t always be the same due to different criteria. It’s not fair, because when Amazon flags the competitive price on certain ASINs, we’re forced to match it in order to keep the Buy Box — even when we offer Prime shipping.

Also, we can’t even increase the price by £0.01 because we immediately losing the Buy Box again. We opened some cases and explain the situation but it seems nothing change and hard to find people to understand the issue

I hope to receive some tips on how we can manage this and how we can ask Amazon to remove the "Competitive External Price."

Many Thanks

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Change product brand name generic to brand name
by Seller_HJZZpg5GdazXj

We have recently registered our brand name on amazon. Our products have a trademark printed on them. Currently, our products are listed as Generic. How can I change the listing brand name from Generic to my own trademark brand name?

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The brand isn't ours and not on the amazon brand registry or trademarked, but it still seems wrong that they could change it to theirs and take all of the reviews.

B00CI6CRO6

Brand: WITPOCE

- This said Direct Products 1 month ago

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Variation by Gender and Model
by Seller_JdV9Aoe4027WV

I am new to sales and I am confused about product variations. I print t-shirts and I have several models of teddy bears for example. How can I add model variations? Should I add a new product for each model? And the second question is how do I add all genders to the same product (men woman girl boy)? Thanks

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Hi A customer requested I cancel an order which I did immediately. They then left a 1 negative feedback as they say they didnt recei a refund. I cannot contact them as their details have been removed as the order is cancelled. Amazon say that they did not get charged for the cancellation so wont see it as a refund. I now have and ODR issue as the order had been flagged as negative feedback. I have requested the feedback be removed but this hs=as been declined and I can no longer raise a case as I keep going round in circles and I keep getting amazon standard bot messages. I wouls like to tag an amazon partner but dont know how to do this in the forum.

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Hi everyone,

I’ve been running a legitimate business on Amazon UK through a legally registered company, using a standard online arbitrage model. I sourced genuine products from well-known, reputable UK retailers, sent them to Amazon FBA warehouses, and sold them to customers in full compliance with Amazon’s rules.

I have never engaged in any fraudulent activity, review manipulation, counterfeit products, or anything that violates Amazon's policies.

Despite this, my account was suddenly deactivated under Section 3, with a generic claim of "deceptive, fraudulent, or illegal activity." No specific explanation, no evidence, and no warning were provided.

To make things worse, Amazon is withholding my funds, despite the fact that all my transactions were legitimate and customer orders were fulfilled properly.

I’m posting here to ask if anyone has experienced something similar — and if there's any realistic way to resolve this. I’m also preparing to escalate the issue to external authorities like the Financial Ombudsman, since this action has caused both financial and reputational harm.

Thanks in advance.

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1 vote
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Hello Seller Support & Community,

We would greatly appreciate your assistance regarding an unjust A-to-Z Guarantee claim (Order ID: 204-2014840-8072334) that was wrongly classified as “Item Not Received”.

The buyer refused the package on 11 April 2025, as confirmed by their own message via Amazon’s messaging system—they mentioned they found the item cheaper elsewhere. Despite this, we voluntarily issued a full refund on 13 May 2025, without even waiting for the item’s return.

Unfortunately, this A-to-Z claim is still counting against our Order Defect Rate (ODR).

• We submitted two formal appeals via the Performance Notifications page on 14 May and again on 21 May 2025.

• We referenced the buyer’s written confirmation and refund details.

• Tracking ID (Evri): H0377A0010573418 — shows item was returned/refused.

• Case ID: 11153000622

We kindly ask that a moderator or Amazon performance team escalate this matter and remove this claim from our ODR metrics, as this was not a case of non-delivery, but an intentional refusal by the customer after a change of mind.

We believe the documentation in Amazon’s messaging system provides clear evidence, and we are committed to upholding our seller performance standards.

Thank you in advance for your support.

@Seller_Huz6FT08OxHAR

@Seller_z3k8APxGfbQEK

@Seller_j9Bd91CW3ZVpr

Best.

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Crazy A-Z Guarantee Claim
by Seller_9uIyHDTdIs9Vz
Amazon replied

Customer bought two items, each 110.8 pounds. One was faulty, then he tried to return. I agreed and authorize Amazon to generate return Label.

My customer found return label short of information, and I email him my warehouse address. my customer did not post the product, but claim A-Z of the whole amount 221.6 pounds. Amazon did investigation, and decisively deducted 221.6 pounds from my account to the customer.

I wrote to Amazon, and Amazon told me I did not respond to the customer properly. And my money just gone like this. I believe the world has fair rule, but I don't see fairness in Amazon, at least, no mercy to sellers.

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