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Hi Sellers!

We asked for winning strategies in our Spring Sweepstakes, and you delivered! Whether you're a seasoned pro or just starting out, these top tips from sellers like you can help you thrive this spring and beyond. Let's dive into the first 5 themes we saw throughout the event.

1. Master the FBA-FBM Balance

Many successful sellers utilize a strategic combination of Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) options to optimize their operations. Understanding when to leverage each fulfillment method can be beneficial for sellers looking to maximize efficiency and profitability.

💬 Seller Insight: "Do not FBA everything. Wait to see what sells well via FBM and only FBA those items that sell well."

Key Takeaways:

  • Consider testing new products with FBM, and moving best-sellers to FBA
  • Consider maintaining flexibility with multiple fulfillment options
  • Choose the best option based on your specific items and business needs

📚 Resources for you:

2. Plan Ahead for Seasonal Success

Smart seasonal planning can make or break your Q2 performance. Start early and think regionally.

💬 Seller Insights: "Spring happens in phases across the country. May want to adjust shipping templates accordingly depending on where you are."...."Lead Time Buffer: Ship spring‑critical SKUs early so stock lands by March. Safety Stock: Increase buffer to 45–60 days for top spring sellers."

Key Takeaways:

  • Begin preparations 2-3 months in advance
  • Account for regional climate differences
  • Create a buffer for extended FBA receiving times (up to 6-8 weeks)

📚 Resources for you:

3. Boost Visibility with Strategic Marketing

Great products need great visibility. Optimize your listings and advertising for maximum impact.

💬 Seller Insight: "I've learned that even the best product won't sell if no one sees it. What I wish I knew early is how important ad strategy is."

Key Takeaways:

  • Invest time in optimizing listings with strong images and keywords
  • Use PPC (Pay-Per-Click) advertising strategically and monitor costs carefully
  • Take advantage of promotional opportunities and focus on building brand presence

📚 Resources for you:

4. Grow Smartly and Sustainably

Avoid overextending by starting small and scaling based on real data.

💬 Seller Insight: "As a newcomer, go slow, don't invest too much into the platform. Start with small MOQ (Minimum Order Quantity), see what sells, keep the flow going of that product."

Key Takeaways:

  • Test products with minimal inventory at first
  • Use sales data to guide expansion
  • Learn from small mistakes to avoid big ones

📚 Resources for you:

5. Master Your Financials

Understanding and controlling your costs is crucial for long-term success.

💬 Seller Insights: "Know your numbers when it comes to running ads. Aim for TACOS (ad spend divided by revenue) of less than 10% as a rough rule of thumb."..."Watch your margins. It's easy to get excited by sales and forget about fees, shipping, returns, and ads. Keep a simple spreadsheet or system to make sure you're not losing money on what looks like a 'win.'"

Key Takeaways:

  • Calculate all fees before listing (storage, advertising, shipping)
  • Monitor and optimize advertising spend
  • Regularly review and adjust pricing strategies

📚 Resources for you:

Your Turn to Shine! Which of these strategies resonates most with your business? Share your thoughts and experiences in the comments below or start a new discussion in the forums. Let's learn from each other and make this spring our best selling season yet!

Stay tuned for Part 2 of our Spring Sweepstakes Recap, coming soon. Hit "Follow" on this discussion to get notified when it's live!

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Hello Amazon,

We here have a feedback and need help. Case ID:17691797191.

We believe the Amazon staff repsoned to us was a robot. Despite providing proof of brand registration, he ignored it and kept claiming we're not a brand owner of the product. They admitted the feedback is a product review (which violates feedback policy), yet refused to remove it. Can you help review this case? Thanks!@Seller_8hQgfj6OVZYse

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discussion.ive had about 10 cancelled orders and of such ive noticed multiple if not all of them are not returned to my inventory. For example a pair of shorts I only had one pair left the buyer cancelled their order yet my inventory still says out of stock. 2 weeks ago a makeup bag was pending then cancelled and its still not back in my inventory. Why is it not automatically going back into my inventory if the order is cancelled?

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8 replies
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selling baby lounger
by Seller_L8u8l2cJgv226

hi all and @Seller_guLNtDGZuva40@Seller_GEZPMc4CeQfh6@Seller_l3eCP9f1PtJXC@Seller_8hQgfj6OVZYse@Seller_l7Jtck9jxnEA0@Seller_a8pYDZzRyOgWj

Im a new amazon seller and i'm planning to sell baby loungers. However, i'm seeing alot of threads on here saying their baby lounger listing got removed due to compliance/safety issue. And the most recent one is 3mos ago.

If its true then why can people still sell their loungers on amazon. What makes the lounger listing get removed?

Some sellers are listing the lounger as "infant floor seat and lounger" which is the correct category in my POV, but i have seen some people classified their lounger under "Cradle & Bassinet" because amazon compliance team reached out to them and asked them to change into that category.

should i list the product as infant floor seat and lounger" or Cradle & Bassinet". im very confused

please help. thank you

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Amazon's New Variation Killing Robot
by Seller_vWuGqtGVyhZxm

Is there some new type of Amazon variation killer robot lurking around? For the last 2 years entire variations are just randomly deleted, large chunks of them removed or other bizarre disrupting issues caused by administrative errors related to variations.

I’m just trying to understand the point of this bizarre exercise and experiment. Last month I had a variation, my number one seller, randomly deleted. It’s been a variation on Amazon for 6 years. It has 10,000 combined reviews. The complete variation still exists in Amazon Canada as well. A month later I still can’t get this fixed with invoices, LOA, pictures of the product, etc.

After randomly deleting the variation for no reason, no complaint, nothing — just boredom, they act like they have no history on Amazon.com to prove this is a legitimate variation. Even though this is their website. Every product is the same model, but just a different color.

They are frankly more and more annoying to deal with. They claim adding the products back on the page is an “IP violation.” So, after deleting the variation for no reason (which I guess is NOT an IP violation to delete the variation without request from the brand — only to create) they feel the best approach is to have all the colors of the same model as standalone pages instead of combined to share 10,000+ reviews to truly ruin the shopping experience and cease my distribution to the customer.

How could it possibly be for the best sake of the brand’s IP to delete an entire listing highly demanded by customers and selling significant quantity monthly during certain periods of the season, with 10,000 combined reviews and 6 years on Amazon.com?

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Private Label, who to list as manufacturer?
by Seller_HCRuh8GPSHDXc
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Who should be listed as the manufacturer for Private Label products?

I would appreciate an official answer from Amazon.

Thank You

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8 replies
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My brand was attacked for the THIRD time
by Seller_jfMgLgcbAoV0d

Dear @Seller_guPeMXBrBxqyU

Thank you for your previous assistance with our brand issue. However, we regret to inform you that the same malicious actor (Brand: [CPWGSM]) has hijacked our ASIN for the THIRD time, locking us out of editing rights again.

Critical Requests:

Permanently Suspend the Violating Brand: This attacker is engaged in systematic abuse. We request Amazon to terminate their account;

Restore Brand Ownership Immediately: Revert my ASIN’s brand

Enhance Brand Protection

This repeated sabotage has severely damaged our business reputation and sales. Please contact us promptly.

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customer refunded over $122 after completely destroying backpack with makeup and paint, returns to amazon, they mark the product unfulfillable, amazon removes the item to my address where I notice the extensive damage, reach out to amazon and I'm told amazon is not responsible for damage done by customers, but yet they are the one who originally shipped the item via FBA, received item back then marked item unfulfillable, but granted a full refund anyways. help please.

8 votes
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Hello,

To improve the accuracy of weight and dimension inputs for domestic US Amazon Partnered Carrier shipments, notifications in Seller Central inform you when carriers find differences between the measurements that you enter and your shipment's actual measurements.

If the measured weight, dimensions, or freight class (when applicable) of your small parcel or less-than-truckload shipment differs from what you provided at shipment creation, you see a notification in the Inbound Performance dashboard.

Starting on June 12, 2025, these measurement differences will result in a fee adjustment including a credit to your account if your provided measurements were too high or a charge if they were too low.

You can view your measurement differences by following these steps:

Go to the Inbound Performance dashboard.

Select Inaccurate transportation weight/dims under Defect group.

Click View details to see the specific measurement difference.

For more information, go to Amazon Partnered Carrier program FAQ.

The Amazon Services team

3 votes
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15 replies
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Amazon deactivated my account!
by Seller_B8fBgYAb3yIlF
Amazon replied

I have been selling on Amazon since 2015 and today Amazon deactivated my account! All because one customer left a bad review and our response to them was “ we wish you reached out to us before leaving remarks”

now we have over. 40 k in inventory at fba we have active pallets on the way there and we have pallets being built right now. They are going to tie up all of our money and make this a big long process. This is not how we deserve to be treated over a simple mistake. We did not realize how strict the rules were for talking about reviews. We never even mentioned or asked for a review change but this is considered coercing a customer review? This is absolutely insane treatment to us as a seller and we have appealed it with perfect explanation and understanding of what we did wrong. We even made it known this will never happen again. How can Amazon do this to us? We rely on Amazon for over 650k a yr in sales for us. And we are about to have a baby any day now. This could not have come at a worse time. This is devastating…. Can anyone help us ?

2 votes
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The fraudulent buyer placed FBA orders through our store and then returned the wrong items. We do not want to sell our stuff to this dishonest buyer. We lost money with this scammer. You can see 6 orders. For reference you can use the order ID 112-0166114-6933044. First 3 orders were placed 8-10 months ago and the other 3 just now. We already reported through https://sellercentral.amazon.com/abuse-submission/form/other but unsuccessful.

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