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I find it ludicrous to say the least that amazon expect me to spend ££££s on goods, some of which are not refundable, just to obtain an invoice. Then to be told that sorry you still cant sell that product. Its an EXPENSIVE NIGHTMARE. There should be a way of checking prior to spending money if you will be accepted for that brand.......JIMMY CHOO in particular.

The rejection of CWL1 has caused us significant economic losses. @ Winston_Amazon

We ship according to the warehouse automatically allocated by Amazon: CWL1

When delivering to the warehouse, it was discovered that CWL1 is a standard parts warehouse.

We have seen many shop owners encountering such situations.

Can't accept our shipment, why does Amazon require us to deliver it to CWL1.

Even now, creating shipments is still sent to CWL1!

The case did not solve the problem!!

We have been successfully selling on Amazon UK for two years without any issues and in June 2024 we were asked to go through the verification process again.

We submitted the documents for the Beneficial Owner and Primary Contact, but had issues with the PO Box address used. After a couple of submissions, we received the below message:

"Dear Seller,

We were unable to verify the information you provided when registering for a Selling on Amazon payment account and, as a result, your Selling on Amazon payment account could not be opened. Unfortunately, this means that you will not be able to continue to sell on Amazon.

We leveraged a combination of automated means and expert human review to identify this issue and make this decision.

Please take appropriate steps to resolve any open orders. Note that any amounts paid as a result of A-to-z Guarantee claims and chargebacks may be deducted from the balance in your existing Seller Account."

I have tried appealing the decision but just get the message:

"We reviewed your account and the information you provided, and we have decided that you may not open a selling on Amazon account."

Can somebody please help? I'm unsure of how we can proceed when we keep receiving automated replies.

I'd be grateful if an Amazon representative can kindly assist!

Elliot

Hi

I have received product authenticity complain. I have submitted my invoice for the 1st time and got a response from Amazon that we are unable to verify the transaction with the supplier.

After that I managed to get an order confirmation letter from supplier stating our order quantity, price, order date,contact number and email address of our Account manager in supplier's wholesale department.

I have attached proof of delivery, our bank statement, proof of transaction as well.

Since then I have submitted documents 3 to 4 times but getting a generic response "You did not send us sufficent information which we requested previously ". Been on call with seller support multiple times but they say we don't know why your submission is getting rejected.

Since my account has been deactivated so I can't speak to aa account health specialist. Feel like I am stuck in a loop.

Any Amazon Mod can help?

Many Thanks

Hi All

Are you like me, fed up to the back teeth with buyers trying it on for refunds through false INR claims.

One yesterday & another two today all proved false by copy / pasting a scan of the Royal Mail delivery, date, time & GPS drop pin. Amazon are encouraging this behaviour & whilst they say that they take these matters seriously I have yet to see evidence of Amazon intervention & I feel it's time that these scammers were outed for what they are!

I saw a story on TV last week about a convivence store putting photos of shoplifters in his shop window. Thieves were coming in & saying that they would pay for goods in return for their photo being taken out of the window.

This got me thinking, How would sellers feel about sharing data of buyers who have been caught out. I am not suggesting full names & address but perhaps something like

E.JONES, KT12 6NR claimed INR for a book on ...... etc

The list could be added to all the time & help to highlight repeat offenders. You can better your bottom dollar that this will attract the attention of moderators, but perhaps that is not a bad thing because it's high time that Amazon dealt with these individuals.

Let me know if there is an appetite for this too happen & we will make it happen!

As brand owners, we rely on the Amazon Vine program to gather early customer feedback for new products. These initial reviews are essential for us to understand customer expectations, identify potential product improvements, and ultimately create better offerings. However, I’ve noticed inconsistencies in the Vine program that hinder its effectiveness, particularly in the way Amazon applies its quality standards to Vine reviewers compared to sellers.

Delayed Reviews and the Impact on Product Development

For example, with some Vine products, it’s been over 60 days since the product was received, yet there are still no reviews. During the initial honeymoon phase of a new listing, having prompt, insightful reviews from Vine participants can be incredibly beneficial in guiding us through this critical period. I understand that reviewers have 90 days to post feedback, but this is a long time, especially for categories where immediate feedback is crucial. Once the honeymoon phase ends, any new reviews lose much of their impact, and I’m left without timely insights to inform improvements and start a new production cycle.

Example:

Awaiting reviews since 08/09/2024.

Repetitive Reviews from the Same Vine Participants

Another issue is the repetition among Vine reviewers. It’s surprising and concerning to see the same individuals repeatedly receiving different products from our brand, yet providing nearly identical, “copy-paste” reviews across listings. Despite the differences in product features or uses, these reviewers often leave the same feedback verbatim, which dilutes the value of their insights.

Examples:

Product link: https://www.amazon.co.uk/dp/B0D9K4TQF8/

Product link: https://www.amazon.co.uk/dp/B0DB2XD6KL/

Unfair and Misleading Reviews

In addition, some Vine reviews seem unfair or lack relevance to the product listing. For instance, a Vine reviewer might criticize sizing without first consulting the provided size chart, resulting in negative feedback that doesn’t reflect an accurate assessment of the product. If the product dimensions match those specified on the listing, it seems unreasonable for a reviewer to fault the product over personal assumptions about sizing rather than an objective evaluation.

Example:

Product link: https://www.amazon.co.uk/dp/B0DB2XL131/

Suggestions for Improvement

Given these issues, I believe the Vine program could be much more effective with stricter oversight. For instance:

Amazon should monitor Vine reviewers more closely to ensure they are providing unique, thoughtful insights rather than repeating the same review across different products from the same brand.

The same Vine reviewer should not be allowed to receive multiple products from the same brand in a short time span, as this practice diminishes the authenticity and variety of feedback.

Reviews should be required sooner, especially for categories where early feedback directly impacts product improvements during the critical honeymoon period.

As brand owners, we rely on the Vine program to provide guidance and feedback that shapes the future of our products. However, without these changes, the Vine program risks losing its purpose as a valuable tool for product development and market insight.

@Julia_Amzn

@JiAlex_Amazon

@Sakura_Amazon_ @Sarah_Amzn @Julia_Amazon @Winston_Amazon

We are a small buisness in the UK and we are under 90,000 threshold and amazon started charging Vat on their fees. Can anyone guide me if we are Vat Exmpted in the UK then how this Vat can be refundable? And also is there is any way to claim this Vat.

Hello @Seller_XUNeUuvrQDpgP

I’m a new UK FBA seller facing an urgent Buy Box issue. I recently lost the Buy Box on several listings despite having competitive prices. ASINs affected: B07N4B9PXS, B07MG5ZMQ2

I understand the Buy Box isn’t guaranteed for FBM, but for FBA, this seems unusual. Could you advise?

Thank you!

So, in short. Trackable FBM package sent from Ireland to UK.

Sent on time, received actually ahead of time. Royal Mail has invested into additional info on tracking by adding GPS location and PHOTO of delivery. In this case a person receiving the package in the doorway.

Customer emails about two weeks after delivery: "I didn't get it". Why did customer say that? Because Amazon sent a customer an email saying: "Your package may be lost!"

Here are exact customer words: "Amazon informed me the package may be lost and as of today I am entitled to a refund".

We sent a reply within an hour or two about the tracking, delivery and info etc: who knows, perhaps a confused with another order. However, the customer replies the next day: "I am still awaiting your response to my request for a refund".

Again, a reply showing the tracking shows it's delivered to your location with a PHOTO.

A few days later: A-Z decision in customer favor.

Appeal also denied with UNDENIABLE proof customer received the order. Literally holding the package !!!

What the heck is this nonsense? Also customer is not receiving our replies or not acknowledging a reply helps them win A-Z?

Can a mod look into this absolutely clear INR abuse and quite honestly - a fraud?

As a small seller every single ding on our account has a huge impact and puts the defect over the limit.

Post appeal Case ID: 16361860741 (also seems to be denied).