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Hello all!

Prime Day is back July 8-11, this year with double the days and millions of deals!

You can ready your business by reviewing the public announcement, our Prime Day readiness playbook, and these tips on optimizing Ad campaigns for the event!

Let's make this the best Prime Day yet with the forums community. Let us know any questions or callouts on what kind of content you would find most helpful as we approach the event.

Best,

Danny

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Listed items cannot be listed.
by Seller_hjXp5eAiOgU0U

The brand name was approved a year ago, but when I checked the inventory, it was suspended.

The reason was as follows:

We do not accept listing applications for the following:

Other computer and peripheral equipment categories in the condition of collector's items.

Other computer and peripheral equipment categories in the condition of refurbished items.

Other items.

However, other sellers seem to have no problems.

The account has a health score of 200 in the US.

Does the health score of accounts listing in other countries have any bearing on this?

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Today we received an email from an account manager at Amazon who requested a meeting. The stated goals are to:

  • Review our sales performance and trends
  • Discuss features we can adopt at no cost to enhance visibility and drive sales
  • Answer any questions we might have

We’ve been selling on Amazon long enough to develop a very cautious view. In our experience, the relationship feels less like a partnership and more like... a baby seal being invited to lunch by an orca.

Have other sellers taken these meetings? Did anything helpful or actionable come out of it?

We'd appreciate hearing from any sellers about their firsthand experiences.

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Account Suspended but no valid reason is given
by Seller_9JKpUNzI5oU2I

Hi

My US amazon account has been deactivated due to a policy violation but the email neither explained what did I do wrong nor it provided any justification. Also, I was asked to provide some documents that I did but still they say your account will stay deactivated.

I am trying to contact them via phone, but I don't have option to talk to seller account health team and have only provided EMAIL option that is really not helpful here.

Can anyone help or provide me guidance on how to contact support team via call?

Thanks

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not able to close my account any suggestion
by Seller_5RI7v5hAHG87P

I am trying to close my account for past few months and always pop ups with new stock.Not able to close my account any suggestions

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Amazon shipped an item ordered on SHEIN
by Seller_DJALuvrPsDk5L

Has anyone run into this? I found my item on SHEIN, a platform for which I do not sell on. Placed an order and low and behold Amazon delivers it in an Amazon bag.

Does Amazon have a fulfillment or shipping relationship with SHEIN?

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Good day dear forum members. I ask you to help me with such a problem, maybe someone has faced...

My fresh seller account was deactivated in accordance with section 3 of Amazon Services Business Solutions Agreement.

My account did not have any items listed on it and I have not made any sales.

I attached all necessary and important documents and sent an appeal:

Dear Amazon Seller Support Team,

My name is ***********, the owner of seller account ***********, registered on ***********.

I was surprised to discover that my account was deactivated due to "engagement in deceptive, fraudulent, or illegal activity." I would like to clarify the following critical points:

No Commercial Activity

Since registration, I have:

  • Not listed a single product for sale
  • Not processed any transactions
  • Used the account solely to familiarize myself with the platform
  • Legitimacy Verification

As requested, I provided:

  • Bank statement (details fully match registration data)
  • Documents confirming my residential address
  • Commitment to Compliance

I have:

  • Thoroughly reviewed Section 3 of the Business Solutions Agreement
  • Full intention to comply with all Amazon policies
  • Ability to provide any additional required documents

I kindly request:

  • A reinvestigation of my account
  • Specific details of alleged violations (if any)
  • An opportunity to correct any potential mistakes

Attachments:

  • Passport scan
  • Bank statement

Sincerely,

***********

Seller ***********

Whereupon I received the following reply:

Dear ***********,

This is Christine from Account Health Support. Thank you for contacting us regarding your account deactivation issue.

After thoroughly reviewing your case and account information, I must inform you that our verification team has made a final decision. Despite the documentation you provided, they have decided that your account will remain deactivated and this decision is final.

I understand that this is not the news you were hoping for and realize how important this is to your business. However, I must openly state that filing additional documents or appeals at this stage will not change the outcome. The panel has carefully analyzed all of the information provided and has made a final determination.

For more information, please see the notice of findings sent by the team on June 18, 2025 with the subject line “Review of your Amazon Seller Account”.

Thank you for your interaction with Account Health Support.

What to do in this case, because in addition I was charged a monthly fee for the seller???

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品牌注册一直显示不符合要求,也没有申诉的入口,也不能重新开启申请。可怕的是已经快两个月了,寻求了很多的帮助,都没有解决,最新的case 17599096991提供了所有我能想到的证明和解释,但是一直被毫无根据的重复的回复拒绝我,拒绝的原因跟我看来没有什么关系,因为我是刚申请的全新店铺也是刚注册的全新品牌,品牌的所有者还是账户主体的公司,什么都是新的,我也不存在滥用品牌的行为,因为我还没开始。我前面注册的时候有三次因为图片不真实的原因被拒绝,虽然事实是图片也是按照要求有雕刻和缝制等方法固定品牌的方式实拍图,虽然也是冤枉被拒,但是他们给了理由,我也还可以再次提交。但是现在这个最近案例的提交是个死循环,已经两个月了,我不仅因为这个没有完成采购计划,还赔了一些违约金。这太不合理了。虽然如此但我仍我不想放弃,期望能得到官方的帮助,在这里看到我的难处。。。我想要这个案例17599096991被审核,或被拒绝被撤销这个注册,以便我可以重新提交申请。

在此之前我有三个ID 17599096991;17522173121;17501332391因为图片的问题,真的真的很艰难。

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Two star feedback
by Seller_1ybjwIJvoLERh

I have 80 five star reviews. 12 feedbacks since January 2025 and just got a 2-star feedback and now i lost my buy boxes for 60 days. Any suggestions???

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Hi Amazon team and fellow sellers,

We submitted a detailed appeal regarding our EPA-restricted product [Case ID: 17942334681] on Jun 18. , There has always replied that I selected under Pesticide Marking attribute for an ASIN on which you listed: " This product qualifies for an exemption from registration under the U.S. Federal Insecticide, Fungicide, and Rodenticide Act."

But actually I select Pesticide Registration Status: fifra_registration_required and provided the EPA establish number.

And after explained for several times, then there aren't resonse any more.

The Account health said the ASIN will be removed on June 20, this issue is very urgent.

We’ve:

- Provided EPA eatablish number;

- Ensured the product is correctly listed in accordance with EPA guidelines;

- Followed all appeal steps as per Amazon’s instructions

We are a compliant and responsible seller, but this lack of response is impacting our business operations. Could someone from Amazon please help escalate this case?

Any other sellers who successfully appealed EPA-restricted listings – your suggestions are very welcome!

Thanks in advance!

@Seller_zukQNO61PzGck @Seller_l3eCP9f1PtJXC @Seller_d9q1Cuuva8Pjg

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One of our best-selling products was suddenly removed by Amazon under the claim of "Product and Food Safety violations". We've written multiple emails and provided every possible explanation and document related to product safety and battery compliance. Yet, every time we receive the same generic response from Amazon — saying they won’t accept previously submitted documentation, and the listing remains removed.

My products have passed the laboratory test of IEC 60601 related standard, the certificate of certification is issued by SGS, which confirms that the product meets the requirements of the standard. It proves that the product meets the basic safety requirements for medical electrical equipment worldwide.

We also submitted the UL 2054 test report, indicating that my product has passed the UL standard. Moreover, the battery contained in our product has passed the UN38.3 test. The test items are complete and the test results meet the relevant requirements of the standard.

Moreover, the battery in our product is not a cylindrical lithium-ion battery.

The battery in my product is a lithium ion polymer battery with 1.11WH watt-hour and 0.09g of lithium metal in the battery.

We have also submitted the battery structure diagram, physical diagram and principle diagram.

But obviously, none of the replies explained the specific reasons behind the deletion. No guidance was given on what kind of proof Amazon would accept.

We’ve even tried calling Amazon's support line — but all we got was being bounced around between departments, with no one giving any helpful advice. They just keep saying, "Please open a case in Seller Central."

We’ve tried again and again. Every effort ends in disappointment. We feel truly helpless.

This platform has completely let us down. Absolutely and painfully disappointed.

@Seller_l3eCP9f1PtJXC@Seller_RSwABJNHpHnEZ

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