We have a suspended account due to "trademark text manipulation". Below I have copied Amazon's latest appeal denial notice and our latest appeal which has been rejected. If anybody can help with advice on how to improve our appeal I would appreciate it.
Hello,
Thank you for submitting your appeal. We reviewed your appeal but are unable to accept it at this time as it does not have enough information. Your account remains at risk of deactivation. Please include the missing information listed below in your appeal:
-- Details on the actions you have taken to resolve all outstanding infringement violations in the initial notice.
-- Detailed steps you have implemented that will prevent you from repeating the same infringement violation in the future.
-- Evidence or examples that demonstrate your account is compliant with our Intellectual Property policy.
Do you believe this was done in error?
If you believe there has been an error, please tell us why. Your explanation should include an explanation for how your account has not violated the brand’s intellectual property along with documents mentioned above to support authenticity.
Where do I send this information?
Please submit your appeal by clicking the "Reactivate your account" button on Account Health:
https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_mpa
If you want to submit additional information, click on the "View appeal" button and submit additional information as requested.
What happens if I do not send the requested information?
Leaving this and other listing violations unaddressed may result in account deactivation. If you do not send the requested information within 20 days, your account may be deactivated across all stores.
ASIN: B06XYVMB4N,B07TTDTB55,B00DZ0E8KA,B015YKY6XW,B01I1YVKIW,B00DVPSCQU,B06XW17JKD,B015YKY6VY,B06XVKCMDQ,B015YMGGPG,B017MIC0PA,B01MZB8VYM,B017KTWZJW,B06XVLB4YM,B06XVM5N7T,B00DVO9YAY,B07GK1GDVV,B0843216N9,B00FPTBZGY,B00DZ00PI4,B017KPT4FO,B06XXT36R9,B017KQ56KU,B00G1POLQW,B017MHUY3G,B017MI1ORK,B00E2S3YGI,B0771VH7X6,B00G1NSLR4,B01692YRCE,B00DZ1QDSE,B00G1NSLR4,B00G1RSXGE,B07GD4W1HZ,B017XVAHZ6,B00DVPSCQU,B017KT1W82
What is my region?
You can identify your region based on the store where you are suspended.
-- The following stores are in the Americas region: United States of America, Canada, Mexico, and Brazil.
-- The following stores are in the Europe, Middle East, and India region: United Kingdom, Germany, France, Italy, Spain, Netherlands, Poland, Sweden, Belgium, Nigeria, South Africa, Ireland, Turkey, United Arab Emirates, Saudi Arabia, Egypt, and India.
-- The following stores are in the APAC region: Japan, Australia, and Singapore.
View the Amazon Intellectual Property policy to ensure your listings are within the policy:
https://sellercentral.amazon.com/gp/help/external/201361070
You can view your account performance:
https://sellercentral.amazon.com/performance/dashboard?reftag=email_warn
Alternatively, select Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health page shows how well your account is performing against the performance metrics and policies required to sell on Amazon.
Amazon.com
Sincerely, Amazon.com
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Dear Amazon Policy Team,
This appeal addresses Complaint ID: 17445396731 and incorporates all guidance from your Account Health Support team, including the recent message from Tarun D.
We now provide a complete root cause breakdown, corrective actions, preventive measures, and supporting documentation as requested.
1. Root Cause – What Happened
From 2013 to 2024, our business sold custom engraved pet tags under the brand name “Wag-A-Tude Tags.” In early April 2025, we received an intellectual property complaint from the brand “wagatude,” which we later discovered had been registered as a trademark.
At the time, we did not understand the conflict between “Wag-A-Tude Tags” and “wagatude.” In response, we attempted to correct the listings by removing the word “wagatude” from product descriptions and replacing it with our own brand name, believing this would resolve the issue.
Unfortunately, this edit reintroduced the violation by continuing to reference a visually and phonetically similar name. Additionally:
Amazon auto-filled “Wag-A-Tude Tags” into the product titles based on our brand name
We were advised via phone to delete all listings, which we did
Amazon never explicitly told us "wagatude" was a registered mark — we found that out through our own research
We were also told via live chat that some repeated violations were due to listing translations and Spanish caching errors
Throughout the process, we made repeated attempts to follow Amazon’s guidance but received conflicting or incomplete instructions. While we take full responsibility for the violation and understand the seriousness of repeat IP policy breaches, we believe the above contributed to confusion and delay in fully resolving the issue.
Because all 37 ASINs were deleted, we no longer have access to their original titles or descriptions. However, based on how the violation occurred, we can confirm:
All ASINs used “Wag-A-Tude Tags” as the brand, which auto-populated into titles
Product descriptions previously included the word “wagatude”
In early April, we edited the descriptions by removing “wagatude” and mistakenly replacing it with “Wag-A-Tude Tags”
This reintroduced similarity and triggered a repeat policy violation
Example:
ASIN: B06XYVMB4N
Title: Auto-filled with “Wag-A-Tude Tags Custom Pet ID Tag”
Description edit made: April 4, 2025
Issue: “Wagatude” replaced with “Wag-A-Tude Tags” in error
All similar ASINs followed this same update pattern
2. Actions Taken to Resolve the Violation
✅ All 37 ASINs listed in Complaint ID 17445396731 have been permanently deleted
✅ Our brand “Wag-A-Tude Tags” has been fully retired
✅ We have rebranded under “Marvin+Co” and confirmed no IP conflicts via USPTO and WIPO
✅ We have zero listings live across all marketplaces
✅ We submitted Case ID 17650840201 to report unrelated 3P listings using our old brand, which are out of our control
3. Preventive Measures Implemented
Trademark Verification Process
All new listings require USPTO/WIPO clearance for the brand and related terms
Trademark search logs and screenshots are retained internally
No listing proceeds without documented IP clearance
Listing Review Process
All product titles, descriptions, and backend keywords are reviewed manually
No references to other brands, variants, or similar phrasing are permitted
All images and text content must be original or fully licensed
Account Oversight & Responsibility
Lee Bancroft: Trademark verification, listing creation
Kimberly Roberts: Compliance check, audit approval
Listings are dual-reviewed before going live
Training & SOP
New listing SOP created and implemented April 2025
All listing creators (Lee and Kimberly) have reviewed Amazon’s IP policy
Ongoing quarterly reviews scheduled (1st of each quarter)
Monthly listing audits to confirm IP compliance (1st of every month)
4. Attachments Provided
We have included all relevant documentation to support this appeal:
📎 MarvinCo_Final_Plan_of_Action_ResolvedCatalog.pdf
📎 MarvinCo_Intellectual_Property_Compliance_Policy_April2025.pdf
📎 MarvinCo_Sample_Amazon_Listing_Compliant.pdf
📎 Screenshot_Listing_Creation_Process.pdf
📎 Screenshot_No_Listings_US_Marketplace.png
📎 Screenshot_No_Listings_UK_Marketplace.jpg
📎 Screenshot_Store_Name_Changed_MarvinCo.png
📎 Screenshot_No_Trademark_Conflicts_MarvinCo.png
📎 Amazon_Response_Unauthorized_Brand_Use_WagATude.pdf
5. Final Note
We understand Amazon’s Intellectual Property Policy fully and have built a compliant structure going forward. As a UK-based business, we have also submitted a formal complaint to the UK Competition and Markets Authority (Ref: CMAE2500437), documenting the procedural inconsistencies we’ve encountered throughout this process.
We respectfully request a final review of this appeal and a specific response regarding whether any unresolved issue remains.
Sincerely,
Lee Bancroft & Kimberly Roberts
Marvin+Co
Attached
📎 Amazon_Response_Unauthorized_Brand_Use_WagATude.pdf
📎 MarvinCo_Final_Plan_of_Action_ResolvedCatalog.pdf
📎 MarvinCo_Intellectual_Property_Compliance_Policy_April2025.pdf
📎 MarvinCo_Sample_Amazon_Listing_Compliant.pdf
📎 Screenshot_Listing_Creation_Process.pdf
📎 Screenshot_No_Listings_UK_Marketplace.jpg
📎 Screenshot_No_Listings_US_Marketplace.png
📎 Screenshot_No_Trademark_Conflicts_MarvinCo.png
📎 Screenshot_Store_Name_Changed_MarvinCo.png
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