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We've been listening to feedback from our sellers, and we understand that for some, the image guidelines for Brand Registry applications can be challenging to navigate.

Brand approval application keeps getting rejected due to computer generated images but all my images are unaltered and taken with my phone.

Brand registry rejected computer based images.

Brand Registry Rejected in UK.

We are updating the Brand Registry Application Guide, a step-by-step guideline that details the enrolment process through self-service registration, to include a new section on product image guidelines. (Located on pages 6 through 7).

We are also going to host an Ask Amazon session on image guidelines so that sellers will have the opportunity to connect directly with our Brand team experts. More details about this event will follow shortly.

Do let us know if you have any feedback or questions!

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Just sold a used sat nav with the condition set as ‘used/good’. Out of courtesy I emailed the buyer to ask them to confirm they were aware they’d purchased a used item and not brand new (as have had so many returns from buyers mistakenly thinking they had bought new).

Here’s the sequence of messages between us since my courtesy email:

ME: Hi, I just wanted to ensure you were fully aware that this is a used item purchased, not brand new? Please can you text me back to confirm, cheers.

BUYER: Yes I know it’s a used item but the high price means it’s must be in really  good condition as a brand new one is not much more

ME: It’s noted as being used/good, minimal marks and in good working order.

BUYER: We’ve seen the brand new prices but they had none in stock and they were only £xx more so we figure it must have been something like someone didn’t like it and returned it, or the value would be a lot less.

ME: Not a problem to cancel if you prefer but can you please send an order cancellation request through to generate the refund - just go to view your order and click on the 'Cancel Items' link and follow: it through (wont work from the app, do it from a separate browser). Cheers.

BUYER: We want that one thank you.

ME: As I said earlier the condition is rated used/good so please don’t expect a near new/pristine one. (Attached a scan of the order showing used/good).

BUYER: As I stated I ordered it, your trying to put me off a purchase.

ME: Not at all, you are trying to suggest you’re expecting a near new one and I’m only stating that the condition purchased was used/good.

BUYER: Well for £XX and it’s £XX brand new what do you think I should expect on something second hand?

ME: The price you quote is when it was available brand new, it no longer is

BUYER: Well you think it’s worth £XX from £XX when it’s brand new so you think the depreciation is £XX from brand new so it must be very good condition

ME: The price and condition are both fixed and is as described. I can only assume you may be disappointed with what you receive so maybe you should cancel? Perhaps there is another seller with a cheaper or better condition one than mine? 

BUYER: It’s you that has messaged me, putting doubts in my mind as if you know something I don’t know. I’ve never in all my many years working along side Amazon had a text message from a seller putting doubts in my mind over a purchase. We have made a purchase through Amazon on a second hand purchase and I will stick with what we have purchased as that what we want.

ME: My message was a simple courtesy to you asking simply if you were aware that the item purchased was used and not brand new. If you knew how many mistaken orders have to be returned because the buyer hadn’t noticed their item was used and not new as wrongly believed.

How should I deal with this? My gut instinct is to cancel the order, even if though they want to proceed. They are obviously expecting to receive something in better condition than was advertised and I can foresee this turning into a negative feedback when they don't get it!

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One of our products has been flagged by Amazon fulfilment centre for having straps around it AND metal staples.

We have been selling this product for 5+ years with the exact same packing configuration, i.e. same box with straps and metal staples. This is the first time it has been flagged as an issue.

I asked the FC whether this is a new rule but they said no.

First the product was flagged for having straps around the boxes - this I kind of understand as it would take staff longer to unpack, so I we have removed the straps from all boxes.

A week later, a separate shipment of this product got flagged - this time for having metal staples on the boxes.

Tbh I hadn’t even realised the boxes has these staples. Each box has a gross weight of 20kg which is quite heavy, and they are received via sea freight so I understand the need to reinforce the boxes.

I’ve checked the boxes of our other products we sell and approximately half of them have these staples. This amounts to thousands of boxes that we may now have to repackage because of this.

Has anyone had similar issues and how did you deal with it?

Thanks for any advice.

Some screenshots of Amazon correspondence below:

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Try to sell Lego, sold 3 before, and now Amazon do not accept my invoices from Costco. Anyone can help?

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Hi all,

I’m hoping someone, especially Mod @Seller_mIRnuhdx7l5sN might be able to help shed some light on an issue I’ve been struggling with for quite some time.

Background:

I’ve been trying to upload a flat file for a standalone SKU, but I keep hitting the following warnings:

  • 990102 WARNING: "Relationship from parent SKU ESS-TWP-001 to child SKU ESS-TWP-001 was refused because the SKU ESS-TWP-001 would enter a circular relationship when traversing package_contains hierarchy relationships from the root."
  • 990100 WARNING: "The parent SKU ESS-TWP-001 was refused because there exists at least one non-approved package_contains relationship. Address any other issues associated with the SKU before resubmitting the relationship."

I’ve triple-checked my file, there are no parent-child or package_contains relationships in it. This is a simple standalone SKU, and there’s no intention to have it part of any variation family or bundle.

What I’ve Tried So Far:

Verified my file is clean, no relationships present.

Searched the forums and tried the suggested fixes (e.g., raise a support case to check for backend relationships).

Raised a support case (Case ID: 10985113262) and asked them to clear any legacy or backend relationships.

What Support Said:

After multiple back-and-forths, they came back with a generic response suggesting I:

1. Delete the variation family and remove the parent SKU.

2. Do a full update with all required fields.

3. Share the batch ID and input file if the issue persists.

However, the SKU was never in a variation family, and the problem is clearly due to some legacy or backend "package_contains" data that I cannot access or remove myself.

What I Need:

@Seller_mIRnuhdx7l5sN I would really appreciate if you could help get this escalated to the right internal team who can clear the circular package_contains relationship from the backend for ESS-TWP-001 or fix whatever other problem which may be causing this issue.

This has been blocking our listing from going live for too long now, and I’ve exhausted all normal support channels. 🙏

Thanks in advance to anyone who can point me in the right direction or has dealt with a similar issue.

Best

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Return empty box
by Seller_pG54VfsKolMUm

A buyer has opened a return case. They sent back an empty box. I opened a Safe-T claim and now Amazon want a photo of the return! They just get better don't they

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Untrue feedback
by Seller_Wp51IQZBKpF1i

Customer left feedback 1 out of 5 saying I had fraudulently advertised a book by saying I had described it as a specially numbered, signed copy, when I had done NO such thing. I asked for help from Seller Support who sent a AI generated message back saying it had been answered in less than 1 minute and case closed. Moderators will you message me PLEASE or would anyone tell me how to contact any moderator?

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Is Tide Bank accepted as payment method by Amazon UK?

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A-Z Claims Opening After 90 Days
by Seller_PU8ypkNZEJU9p

Hi, I have recently been getting a load of A-Z Claims being opened (Without Buyers Contacting me first) That are over 90 Days Passed the Delivery Dates. As 90 Days has passed the Customers Tracking info isn't available anymore and it's granting customers refunds with ODR affected, is this normal? Find it Crazy how orders in December are affecting my ODR in April?

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How do you control SFP volumes
by Seller_CaLuDGa8aUCi3

How do you stop orders coming in as the same day despatch? i have set my SFP order capacity to 450, and my normal ordering handling capacity to 50, but as soon as the threshold is reached the Prime orders revert to Premium One Day delivery with the same dispatch day, which is no use whatsoever. I can't disable Premium One Day dispatch on the shipping profile. Is this how it is supposed to work? How do people deal with this?

I've raised a call (10908471472) about this on 10th March, but still not resolved

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Possible Royal Mail return scam
by Seller_39cfWZkP65eeA

Hi,

Has anyone experienced Royal Mail tracked return but no package delivered? This was an old Ebay scam where customer changed return address to one in the same postcode and then returns an item of no value (stones, potatoes whatever), and keeps the goods.

We have a customer who claimed we sent the wrong colour item, (we didn't), he re orders, then requests a return. Tracking from RM says delivered, but we have no package.

He raises an A to Z stating we have not refunded.

I can only see this going in his favour and unless we knock on every door and find his package we're out £150.

Any thoughts on how to proceed?

Thanks,

Campbell

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