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Welcome to our Ask Amazon Q&A with the Brand Registry partner team, focusing on your questions about Brand Registry Product Image Guidelines!

_____________________________________________________

⚡️ What You Need to Know:

The Brand Registry partner team will answer all your questions posted in this event thread on April 15th from 8 am - 4 pm.

_____________________________________________________

🔍 Key Details:

The Brand Registry partner team has been listening to feedback from our sellers and understand that the image guidelines for Brand Registry applications can be challenging to navigate. Because of this, they will update the Brand Registry Application Guide, a step-by-step guideline that details the enrollment process through self-service registration, to include a new section on product image guidelines.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event. For this specific event, here’s a list of sample questions you can ask the Brand Registry team:

  • How many photos do have to submit during the Brand Registry application process?
  • I don’t have the product yet with my brand name, could I use a computer generated image for the application?

Given the global nature of these guidelines, we're hosting Ask Amazon events across multiple regions. In addition to this UK event, sessions will also be held in the following countries:

  • United States
  • Canada
  • Mexico
  • Japan
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain.

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

___________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Hi everyone,

I’ve been battling an extremely frustrating issue with Amazon Seller Support for over 3 months now, and I’m hoping someone here has dealt with something similar—or a moderator can finally help escalate this.

The Situation:

I created a removal order (2501021DHO) for some oversized FBA units. Amazon claims the order was delivered to me on Feb 14, 2025, with tracking ID: 1Z939VV26800285295. However:

• I never received anything.

• These are large, oversized products—not something that could be missed or lost on my doorstep.

• I contacted UPS directly, and their senior support staff confirmed that the tracking number is INVALID and no delivery was ever made. I have screenshots of this.

Amazon keeps claiming it was delivered based on their “internal tools,” but those tools don’t match reality. They’ve refused to reimburse me or accept that this shipment was never actually handed off to the carrier.

It Gets Worse:

To try and recover some of the inventory that was returned to FC, I submitted another removal order (2503181M8I). It’s now well overdue, with no valid tracking and no movement—the exact same issue repeating itself.

The Latest Response?

After months of denying reimbursement based on their “delivered” claim, they’ve suddenly told me the ASIN is now considered prohibited under the FBA policy—which makes no sense because:

• Amazon accepted it into FBA originally.

• It was stored for months.

• Two removal orders were processed for it.

They never mentioned this once during the entire investigation until now, when it became clear reimbursement would be due.

What I’ve Tried:

• Contacted UPS directly and got written confirmation: no delivery, tracking invalid.

• Escalated multiple times through Seller Support.

• Repeated requests for a senior rep or escalation team – ignored.

• Submitted proof of the invalid tracking number – ignored.

• Threatened legal action – still no real response.

I Need Help:

• Has anyone experienced this kind of “phantom delivery” where tracking doesn’t exist but Amazon claims it was delivered?

• How can I get a real escalation—preferably through Executive Seller Relations or a team that actually investigates?

• Any mods here able to flag this for higher review?

This has cost me inventory and time, and I’m honestly losing faith in the support system. If anyone has advice, templates, escalation contacts, or even encouragement—I’d appreciate it.

@Seller_Huz6FT08OxHAR @Seller_iTgjdgiRqiPsn @Seller_XUNeUuvrQDpgP @Seller_gAhPNiLrkfTcr @Seller_hnDMgUKxMh1V4

Thanks in advance.

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A New Thing We Have to Watch For ?
by Seller_sg54Fq7GfBZzn

So this is a new one for us, received an email notification for an FBM order saying "order refunded not received"

I have gone on and checked the order, there is no email from the customer regarding anything, no return request, no complaint, no A to Z nothing.

And someone in Amazon has just straight out and gone and gave the customer a full refund on the item, which was Sent with full tracking and has a delivery image from Royal Mail.

Is this the new norm ? as if so we will need to scrutinise every single return.

My understanding is that in that instance for an FBM order, where the customer is claiming non delivery we at least get the option to speak to them and try and advise them where their item is.

However, it now appears that Amazon are just going to start issuing refunds with no contact for the seller.

So you could literally sell an item and find it refunded with Zero explanation ?

How as a seller do you even know how to claim then ? at least with an A to Z claim you can try and prove the item was delivered, even if the A to Z team never agree.

But this seems to be a new slippery slope we have not encountered before. @Seller_TSXM2A5nxWSuHany Comment please ? 203-4331202-5324302

We had NO contact from the customer at all, no email, nothing and your customer service reps have issued a refund for an item sent with full tracking and a delivery image too boot ?

Why ?

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Hey,

We’ve been trying to update our live listing with new bullet points, title, and other details, but the normal “Edit Listing” function on Seller Central doesn’t work. The changes never go live. So we tried updating through a flat file instead, but that’s also being blocked by these two errors:

- 990102 WARNING: Circular relationship detected via `package_contains`

- 990100 WARNING: Non-approved `package_contains` relationship preventing update

This SKU is meant to be a standalone product. It’s not part of any variation or bundle.

The main issue is that we can’t update any of the listing content at all. We opened Case ID: 10985113262, and after several back-and-forth messages, we got a generic response telling us to remove a variation family. But there isn’t one.

What we’ve tried:

- Flat file is clean, no relationships present

- SKU has always been standalone

- Reached out to support multiple times with no resolution

- We suspect there’s legacy backend data causing the conflict

This has been dragging on for a while. We’re just trying to update basic product info and can’t.

I would really appreciate if this can be escalated to the right internal team to clear out any stuck relationships for our SKU

Thanks in advance.

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Dear @Ezra_Amazon @Sarah_Amzn @Julia_Amazon @Spencer_Amazon,

I wonder can you help me with this problem, please. I have quite a lot of items including earrings, keychains and necklaces that have the 'Campaign for Nucleur Disarmament' peace sign on them. I have had these listings for years (without a problem), some of them around 10 years. The peace sign and campaign for nucleur disarmament have not and cannot be trademarked, they have always been in the public domain. Now the bots have started removing them and due to this, being a small seller, my account health score has dropped dramatically. At first I believed it was due to a nail polish brand using the initials CND, so I removed the initials leaving just the 'peace sign', this didn't help and my listings were removed and I received violations. I cannot seem to get past the AI and am having no luck getting anyone to understand. The asins that have already been removed are are B0C381WJ3Z, B07HQY6H5P, B07D3CQ8VL, B07D2FQGPQ.

Many thanks in advance for any help you can give.

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Sales are in decline for the past few days
by Seller_cWvw8SezMxcgB

Hi,

I’ve noticed a significant decline in our sales over the past few days, and I wanted to check if anyone else is seeing a similar trend.

We haven’t made any major changes to our listings, pricing, or advertising strategies. Inventory is healthy, and there are no active suppressions or performance issues on the account. Despite this, sessions and conversions seem to be down noticeably.

Could this be related to any recent category-specific trends, or a wider seasonal slump? as we sell sporting goods.

Thank you!

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European Official Distributor brand approval
by Seller_7T3Srskt9yYS0

Hey,

We have been selling in amazon with no issue for the past 4 years, we hold numerous brands under our portfolio we have just made a big purchase of a brand from an official distributor but our brand approval request keeps getting rejected even though we can provide original invoices. Can anyone please help as live chat agents are not very helpful.

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KYC DOCUMENTS REJECTED
by Seller_DzYcIalEyUvGN
Amazon replied

Our account got deactivated now and can't sell anything on Amazon almost a month!! All of our goods got stranded.

We already provided everything they asked but in the end still got rejected without any disclose. Anyone know hot to resolve this?

@Seller_XUNeUuvrQDpgP

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Just wanted to share my thought
by Seller_P1sFiVaja1RYI

Hi everyone,

I wanted to share my thoughts and disappointment regarding an ASIN I created. Since I don’t own the brand nor have any relationship with them, they’ve completely ignored me—despite my efforts in optimising the listing for search and driving its success.

What feels particularly unfair is Amazon allowing other sellers to jump on the listing now that it’s performing well, especially as I suspect some aren’t even selling the correct product. It’s incredibly frustrating.

(I photographed the edited the pictures, that is also can be found elsewhere too.)

I’ve since moved to another category, as the disappointment outweighed the revenue. Has anyone else experienced this? I’d love to hear your thoughts.

Thanks!

ASIN: B0DFX494FC

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Hello,

Our account was deactivated on September 26th due to a Section 3 violation regarding inauthentic products. We were asked to provide invoices for three ASINs in order to verify their authenticity.

However, one of the ASINs in question — B01HB2DCT0 — has never been listed or sold on our account. Despite this, we are still being asked to provide invoices for it.

We are unable to submit documentation for a product that has never been associated with our account. This request seems unjust and does not align with fair enforcement practices.

We kindly ask for your support in resolving this issue.

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HI!

So I applied to ungate a brand with an invoice from an online distributor ( big one, easy to verify ).

Support declined multiple times saying that they cannot accept receipts or proformas.

I submitted a valid invoice which contains all the details of the distributor, invoice number, tax details, product details, price, qty, vat.

I'm fed up with them. Nobody cares to even check the replies we sent. Just copy paste answers from them.

How can I resolve this issue?

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