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Dear Amazon Seller Support,

I am writing to raise a concern regarding a recent issue with one of my ASINs, which is now being flagged as restricted in the UK Amazon marketplace. This comes as a significant surprise, as I had received approval to sell this ASIN prior to purchase of my stock, and based on that approval, I proceeded to invest in stock. However, I am now unable to list the product, leaving me with unsellable inventory and no prior indication that this restriction would be applied retroactively. This situation is extremely disappointing and has created unnecessary financial risk on my end.

I would appreciate clarity on the following:

Why has the ASIN become restricted after initial approval?

Is there a path to reinstate the ASIN for sale on the UK marketplace?

If reinstatement is not possible, what recourse is available to me, considering the product was purchased based on the earlier approval?

I believe this situation deserves urgent attention. I acted in good faith based on the information provided by Amazon, and I trust you will assist in resolving this matter promptly.

Looking forward to your prompt response.

Hello,

When I click into any of my orders, there used to be the fees displayed in the section on the right called "Sales Proceeds". I no longer see those.

Is that a recent change and is it for everyone? Seems daft that I cannot see the fees being charged for each order without having to go into reports. You used to be able to click it and it would tell you the fee percentage.

One thing I noticed is that my fees should be 15%+VAT which is 18% - however my fees are working out around 18.55% suggesting either 15% is not being charged or UK VAT is not being applied to Amazon fees.

Cheers,

Paul

I understand that listing products using information from third-party online suppliers without proper documentation was a mistake and unintentional. Although the products listed were authentic and accurately described, I now fully understand Amazon’s policies and acknowledge the importance of complying with them. I have already deleted all affected ASINs that were created by me, along with any other potentially suspicious listings

Kindly help me to reactivate the account...

last submitted POA is,

Escalation Plan of Action for Amazon Account Deactivation – Misbranding & Product Authenticity Violation

Subject: Appeal – Request for Leniency and Reconsideration

I am writing to appeal the suspension of my Amazon.UK seller account. My name is Weerapperumachchi Athukoralage Don Nadun Priyamantha, and I want to explain the situation clearly and honestly. My Amazon.US seller account was also deactivated due to suspension of my Amazon.UK seller account. I sourced original branded products, not counterfeit items. My goal was always to sell genuine brand products, not generic ones. However, due to my lack of understanding at that time, I mistakenly listed branded products under generic ASINs and used the brand’s images, which I now realize was against Amazon’s policies. 

1. Root Cause of the Issue

My Amazon UK seller account was deactivated due to misbranding and suspected product authenticity violations linked to the following ASINs:

- B0F2TST1W8 (UNIWA)

- B0F243H83Z (KingDian)

- B0DR5S83YH (SomnAmbulist)

We listed these items under “Generic” branding, but the product images or titles included branded references, which may have misled customers or violated listing policies. Additionally, some product descriptions were sourced from suppliers without adequate verification.This mislabeling triggered Amazon's enforcement systems and raised concerns of infringement.

I was operating a dropshipping model using a logistics and packaging partner, QKsource, based in China because origin of these 3 Brands are Chinese. At the time of listing, I had not yet purchased inventory and was awaiting customer orders from Amazon.UK to source and fulfill the items. No units were sold on Amazon or shipped under these listings. 

Due to a lack of understanding of Amazon’s policy on brand approvals and listing compliance, I failed to secure proper supplier invoices or brand authorization documents prior to listing. The documents submitted previously were only proforma invoices and were rightfully rejected as insufficient.

2. Corrective Actions Taken

- I have permanently deleted the three ASINs in question from my inventory.

- I have ceased all listing activity involving branded items unless I have brand authorization and valid commercial invoices.

-Verified product attributes directly with suppliers to ensure accurate listings and suspended my dropshipping operations through QKsource.

- I have completed Amazon Seller University training on Product Authenticity, Brand Policy, and Listing Standards.

- I have conducted an internal audit and identified all possible non-compliant practices.

3. Preventive Measures Implemented

- I will only list products for which I have complete commercial invoices from verified suppliers.

- I will not list any branded products without Amazon pre-approval and brand owner authorization.

- I have implemented a system to review each listing for image accuracy, branding, and sourcing compliance.

- I have created a checklist and documentation process for every product prior to listing, to ensure Amazon compliance.

- I have stopped speculative listing practices and will only upload products with verifiable and available inventory.

- To ensure full compliance with Amazon’s policies regarding branded products, I have implemented a strict guideline to only list branded items under the brand’s original ASINs, as found on the official Amazon product detail pages. I now verify that any branded item I offer is matched exactly to the brand’s existing ASIN — which is visible on the brand’s own official Amazon listings — to avoid accidental infringement or misrepresentation. I also ensure that no generic or mismatched listings are created, and I cross-check with Amazon’s brand store or catalog to confirm authenticity and listing accuracy.

I now clearly understand that:

● Branded products must be listed under the correct brand ASIN.

● Brand images and names must not be used under a generic listing.

● Invoices must reflect a minimum purchase of 10 units for Amazon verification.

4. Explanation Regarding Documentation

At this stage, I regret that I have no valid commercial invoices or brand authorization documents, as no inventory was procured and never sold any of these products on Amazon. My original listings were made prematurely without understanding Amazon’s strict requirements.

I understand the importance of documentation and acknowledge that this was a serious oversight. I have now learned the risks and consequences of listing products without proof of authenticity or authorization.

5. Request for Leniency and Future Reapplication

I respectfully request that Amazon reconsider my account status based on the following:

- No orders or shipments were made for the affected ASINs

- This was a first-time misbranding policy violation

- I have removed all offending listings and ceased selling activities

- I am committed to following all compliance requirements moving forward

If reinstatement is not possible at this time, I humbly ask Amazon to consider allowing me to reapply in the future after fully preparing a compliant catalog and authorized sourcing strategy.

I value Amazon’s platform and the opportunity it provides. I deeply regret my past mistakes and respectfully request a second chance to demonstrate responsible selling behavior.

Thank you for your time and understanding.

Sincerely,

Case : 11163124502

Today, I received a neutral feedback from a customer which reads:

"APPARENTLY THERE IS A PROBLEM WITH THE DELIVERY, CAN YOU ENLIGHTEN ME?"

The estimated delivery date for this order (ID: 204-8981519-6037168) is 4th June 2025 – and today is only 30th May 2025. The order is still well within the promised timeframe, and there are no issues from our side regarding dispatch or delivery.

Despite this, when I requested the removal of this feedback via Feedback Manager, the response I received was:

“We are unable to remove this feedback because it does not meet our guidelines for suppression.”

This is extremely frustrating. Either untrained staff or an unresponsive AI seems to be handling these requests, and it's draining us , mentally and emotionally. This kind of response feels like psychological bullying, and it must stop.

How can this feedback not qualify for removal when the item hasn't even reached its estimated delivery window?

Are buyers now allowed to leave negative or neutral feedback immediately after placing an order, and sellers are left powerless to dispute it?

What's the point of the Feedback Manager if it cannot apply basic logic to protect sellers who are actually doing everything right?

Amazon needs to urgently review how feedback suppression is handled , sellers deserve fair treatment, and the current system is not only broken but also demoralising.

@Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_j9Bd91CW3ZVpr

We are having issue where Amazon are automatically refunding customer for orders. The customers are receiving the goods and requesting a refund, in each case we are seeing that a valid DPD tracking link was uploaded. The item was delivered to the customer or a safe place as they requested and then the customer is requesting a refund and Amazon is giving this automatically.

We have a situation where the customer has the machine (cost us money) and then get a refund 100% costs us more money.

We have tried to contact seller support and get no answers. Has anyone else had this and know how to stop it ?

As even when we report the buyers we are having this rejected and no help from Amazon.

Hallo, mein US-Marktplatz ist seit über 3 Wochen fälschlicherweise deaktiviert. Ich wurde zunächst über die Deaktivierung informiert und erhielt die Schritte zur Verifizierung. Anschließend erhielt ich eine E-Mail mit der Bestätigung, dass ich verifiziert wurde. Mein US-Konto wurde jedoch immer noch nicht reaktiviert. Nachfolgend poste ich Screenshots von der Deaktivierung und Reaktivierung sowie von dem Problem, das bei der erneuten Anmeldung auftritt. Es tut mir leid, dass ich dies auf dem deutschen Marktplatz gepostet habe, da ich den US-Verkäufersupport und die Foren nicht mehr erreichen kann. Bitte helfen Sie mir. Das Konto wurde deaktiviert, weil Amazon sagte, dass meine letzten FBM-Bestellungen nicht ausgeführt wurden. Tatsächlich habe ich aber seit über einem Jahr keine FBM-Bestellungen mehr erhalten. Meine letzte FBM-Bestellung war im April 2024. Bitte helfen Sie mir. Bitte beachten Sie auch, dass ich selbst nach über 9 E-Mails an selleractionreviewamazon keine Antwort erhalten habe. Ich brauche jemanden von Amazon, der mir mitteilt, dass ich seit einem ganzen Jahr keine FBM-Bestellungen mehr erhalten habe, und mir hilft.

@Seller_VJ4XoAkjDpjPH @Seller_hwwu0taY2D6Xs @Seller_06JS7friV1yzw @Seller_jHDL7JMARuFcT @Seller_sSkzzHms7Kxs6

So currently I have 18k in debt and removed all stock.

Big issue now is that it was way more expensive to remove the stock then I expected.

Now I have less money in my bank then the 18k. Also it was already borrowed money to begin with.

So if amazon comes after the company , my company will be declared bankrupt. And probably amazon doesnt get any or just a little money.

How can I get in contact with Amazon to make a deal so I can pay them an amount and not be declared bankrupt?

So far I had no succes in getting in contact besides seller central help Wich don't know a thing about this.

We have recently registered our brand name on amazon. Our products have a trademark printed on them. Currently, our products are listed as Generic. How can I change the listing brand name from Generic to my own trademark brand name?