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🗓️ MARK YOUR CALENDARS: Join us on May 22nd for a Q&A session with members of the Amazon Global Selling Team! As ecommerce continues to accelerate across Europe, more U.S. sellers are expanding into the EU to boost sales and reach millions of new customers. Now is the perfect time to take your brand global! This is a great opportunity to learn, ask questions, and provide feedback directly to the Global Selling Team.

Whether you're new to global selling or a seasoned seller, this is your chance to:

  • Get answers to your pressing global selling questions
  • Receive expert advice for global selling and growing your brand beyond borders
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Global Selling.

1. 🌍 Unlock EU Opportunities: With Amazon’s state-of-the-art logistics, powerful tools and world-class customer service, you can:

  • Reach shoppers across 28 EU countries with one selling account
  • Cross-list your products across multiple Amazon stores with ease
  • Streamline your global operations with supply chain solutions and trusted international logistics
  • Simplify payments with easy, secure global payment solutions

2. 📦 Sell worldwide with FBA: FBA Export lets you sell to customers in other countries shopping on Amazon. After viewing your export-eligible products stored in US fulfillment centers, customers see a price at checkout that includes international shipping and an import fee. When they make a purchase, we ship to them on your behalf—at no additional cost to you.

3. 🔎 US vs. Europe selling on Amazon: From VAT to Amazon product compliance, learn everything you need to know about expanding your ecommerce business in Europe.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with expanding their brand, and let's build momentum heading into the May 22nd Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Hello Sellers and Amazon Support,

I have a Professional Seller account on Amazon.com (USA). Recently, I enabled Remote Fulfillment to list my product on Amazon.ca (Canada). I have no inventory stored or fulfilled in Canada—the listing is only served through Remote Fulfillment from the U.S.

However, I noticed a subscription fee of $19.51 CAD was charged to my Canadian Amazon account. I contacted Seller Support Canada, and the response I received was that I was using professional selling tools and benefits, which justifies the fee. I was also told that since Canada and the U.S. fall under a Unified North America Account, there is a single subscription fee.

This is where I’m confused:

If there is a single unified account, why am I seeing a separate fee charged in Canada?

I am not actively managing or fulfilling inventory within Canada, nor am I using any Canadian-specific tools that I’m aware of.

The support response pointed me to generic help documents that didn’t address my specific case or explain what actions triggered the fee.

Has anyone else experienced something similar? Any insights into what specific activities might trigger a Canadian fee despite using only Remote Fulfillment?

I’d really appreciate clarification from either experienced sellers or Amazon Support. Thank you!

Seller_8tt8

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Hello MFN sellers!

With Prime Day approaching, I wanted to share some tried-and-true best practices for seller fulfilled shipping. Whether you're a seasoned MFN seller or just starting out, these tips will help you navigate the increased traffic from the event while maintaining high customer satisfaction.

Setting Yourself Up for Success

  • Keep your Manage Inventory dashboard up-to-date with accurate prices and quantities - this is crucial during high-traffic events!
  • Stock up on shipping supplies and test your label printing setup, and consider temporary staffing needs for pick, pack, and ship operations.
  • Set up a dedicated packing station with backup equipment.
  • Review historical data to anticipate volume and adjust handling times if needed.

When Orders Start Rolling In

  • If you are using Buy Shipping Services, a carrier will be identified for your shipments, but if not, ensure you partner with reliable carriers offering tracking services.
  • Only mark orders as shipped when they're with the carrier and tracking is available as applicable if not using a Buy Shipping label.
  • Double-check product accuracy and shipping addresses if applicable before sealing packages.
  • Maintain proper documentation for all shipments in case return management is needed.
  • Confirm your Automated Handling Time and Shipping Settings Automation are set up to your preferences.

Stay Ahead of the Game

  • Monitor external factors (weather, supply chain) that could impact fulfillment.
  • Consider creating template responses for common customer inquiries, that comply with Communication Guidelines.
  • Have backup internet and printing solutions ready.
  • Regularly review the Key Performance Indicators you’ve targeted for a successful Prime Day!

Pro Tip: Before Prime Day hits, do a quick "dry run" of your fulfillment process. This helps identify any potential bottlenecks before the rush begins! Remember, following these practices helps ensure compliance with our code of conduct and maintains the high standards our customers expect.

Not an MFN seller? See our Best Practices for FBA shipments along with the Prime Day Readiness Guide for all things preparation!

Has anyone else found additional helpful strategies for managing MFN shipments during busy sales events? Share your experiences below to help prepare for a great Prime Day!

Happy selling!

-Danny

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Hi all,

I’m looking for advice on a reconciliation issue. An AWD shipment I created in late March was canceled in the system after carrier pickup, but the inventory was still delivered and converted into an FBA shipment.

The FBA shipment (100 units, one ASIN) was marked as received, and the complete inventory was available and eligible for sale for about five days prior to the shipment being closed. After that, the inventory disappeared from my account without any sales activity.

A case was opened in early May and still shows “Work in Progress” with no resolution after multiple follow-ups. Amazon handled the prep and labeling and later refunded those fees, which suggests the inventory was fully under their control.

Has anyone faced a similar issue where inventory was received but lost after AWD to FBA conversion? Any advice on how to move forward or escalate would be appreciated.

If a moderator is available to review, I’d be grateful for any guidance.

Thanks in advance.

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Is anyone else randomly see delivery extensions added to your Seller Fulfilled listing even when there are no extensions displaying in the Fullfillment Insight Dashboard. I know Amazon states they'll add extension due to major events (weather etc), however when and if they do that, they do not communicate to us extensions are added. It seems every 4-6 weeks our listings get hit with extensions when our insight dashboard does not display any and there are not major national issues.

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Money Hold
by Seller_0voPtnWtkWuSF

Amazon destroyed my life

Im paying interests on my card every month,

Because third part seller on Walmart.

Ita a legitimate business and invoice but nothing work.

And it’s been almost 7 months with 12k hold ,was 15k but every month they charge something and the moneyt its vanish.

I’ve submitted 100 appeals ,just for money btw,don’t need account reinstatement,but nothing work.

They said that I’m engaged in fraudulent something but not explain .

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Hello all,

Amazon recently sent a notice indicating that May 7 is the deadline for ensuring all products are compliant with bilingual labeling requirements. We've invested significant time and effort to ensure our listings meet this standard.

However, we’re still seeing non-compliant listings from U.S.-based sellers offering English-only packaged products that continue to appear on the platform. This undermines the policy and puts compliant sellers at a disadvantage.

I’ve already raised this issue with the enforcement team via rp-core-pre-enforcement-appeals, but so far, there has been no action taken, and several of these listings remain active.

Is there a specific process or escalation path we can follow to report non-bilingual listings more effectively and help ensure a level playing field for all sellers?

Thank you for your support in making Amazon a more compliant and fair marketplace.

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Hey everyone,

I’m dealing with a really frustrating issue and hoping someone here can help. Recently, I sold only one unit of a product, and the customer reported authenticity concerns. Immediately, I fully refunded the customer and permanently removed the listing. A couple of days after I acknowledged the first authenticity violation on my account, another one appeared for the exact same order, ASIN, and customer. Clearly, this is a duplicate issue.

I've contacted Amazon Account Health multiple times and received conflicting responses:

- Rahul from AHS emailed me, saying, "Kindly acknowledge the violation, and it will no longer impact your account, and your rating will be restored."

- Another representative, Celine, provided a less clear and somewhat confusing response.

I've repeatedly attempted to escalate this issue to a supervisor for clear guidance, but AHS continues to insist they're the "last line of contact," stating there's no supervisor available each time, and providing vague and unhelpful answers.

Has anyone experienced something similar? Is it safe to acknowledge the violation again, trusting that it will genuinely be removed, or should I hold off and try harder to get the violation corrected directly from their end? I'm hesitant to acknowledge again, as I've had experiences in the past where Amazon representatives promise one outcome, only for something entirely different to happen, leaving me stuck.

Any advice would be greatly appreciated. Thanks!

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I had 2 customers message me about my items being expired. One that acknowledged that the date isn't expired and another that just hasn't responded and I don't even know if they will. I have pictures of my inventory right now and the expiration date isn't for a very long time.

Now I have to go through an appeal for the decision of this listing. Is it possible to have a human look at my appeal instead of a bot?

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Setting up your Amazon seller account? One crucial policy every seller needs to understand is how to properly represent your business name on the platform. Let's break down Amazon's key guidelines around "doing business as" (DBA) names.

What's Not Allowed in Your Display Name:

  • The Amazon name or trademark
  • Amazon-affiliated company names
  • Common Amazon abbreviations (like "AMZ" or "AMZN")
  • Variations designed to look similar (such as "AMAZ0N" or "AMA-Z-ON")
  • If your legal business name contains "Amazon" - you'll need a different display name

Why These Rules Exist

Amazon's DBA policies serve an important purpose: protecting customers from confusion. When shoppers browse the marketplace, they should be able to easily distinguish between:

  • Products sold directly by Amazon
  • Items offered by independent third-party sellers
  • Official Amazon brands versus independent businesses

Choosing a Compliant Display Name

  1. Select a name that clearly identifies your independent business
  2. Avoid any Amazon trademarks or variations
  3. Ensure your name doesn't imply an official connection to Amazon
  4. Use branding that's unique to your business

Important Note: These rules apply even if your legally registered business name contains "Amazon" - you'll need to choose a different display name for your seller profile.

Remember: Following these guidelines helps maintain trust with customers and protects your selling privileges in Amazon’s store.

Have questions about DBA names or display name requirements? Share them in the comments below!

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Fraudulent Returns
by Seller_kyhRSubMFKYZZ

I have been getting fraudulent returns daily for items that cost over $80.00. The items they are returning are Pokemon Notepads worth less that $1.00. I have checked the tracking on all the returns and noticed that all of them are coming from City of Industry CA and Ontario CA, even though the customers are in KY, TX, WY and all the other states. It keeps happening. Some of them I can file Safety Claims on and others it wont let me. I am losing a lot of money and do not know what to do. Any suggestions?

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