Dear Amazon Officials and Brand Owners,
I would like to bring to your attention a serious and growing brand infringement issue that must be urgently addressed and understood by both Amazon authorities and brand holders.
As a registered trademark owner in the United States, you list your products on Amazon, gradually building reviews and brand awareness. Eventually, the same ASIN listings are replicated across other countries, where your products begin to sell—typically through resellers practicing retail arbitrage, sourcing inventory from the United States.
Unfortunately, counterfeit sellers are exploiting this system. They observe your brand gaining traction and then register your trademark in countries like the United Kingdom or Australia—sometimes even in other jurisdictions. Once they have local trademark ownership, they gain full control of your brand’s rights in that country.
This allows them to mass-produce counterfeit versions of your product, use your brand name, copy your product photos and reviews, and sell fake products under your ASIN. Shockingly, they even file complaints against legitimate sellers of the authentic product. Honest sellers get suspended, their account health scores plummet, and in some cases, their Amazon accounts are permanently shut down.
Amazon does nothing to prevent this.
Even worse, these counterfeiters are considered "rightful owners" simply because they hold a local trademark registration—despite being fraudsters.
What I experienced is even more troubling.
Amazon launched a pilot project in Australia aimed at preventing counterfeit sales. Under this initiative, Amazon connects trusted Australian sellers with legitimate U.S. brand owners. Amazon coordinates meetings between the brand and the seller, including Amazon brand representatives, and authorizes the seller through the Amazon system.
As part of this project, I was selected and approved as an authorized seller for a particular brand. The meeting was held, an agreement was reached, and I was granted brand authorization on my Amazon panel. I purchased the products and sent them to Amazon Australia fulfillment centers.
Despite all this, I was still reported by a fraudulent seller—who had already registered the trademark in Australia. And once again, Amazon sided with the counterfeit seller.
This is outrageous.
Even within Amazon's own official brand protection initiative, counterfeiters are given priority simply because they managed to register the trademark locally.
This model is fundamentally broken.
It is unfair to brands, harmful to honest authorized sellers, and deceptive to Amazon customers—who end up buying fake products believing they are real.
Here are some concrete solutions to this problem:
Madrid Protocol Must Be Enforced:
If a brand is registered in one of the Madrid Protocol member countries, that registration should be recognized in all other signatory countries. This would prevent fraudsters from hijacking trademarks in places like the UK or Australia.
Source: en.wikipedia.org/wiki/Madrid_Protocol
Only One Listing Owner Per ASIN:
If a trademark is registered by another entity in a different country, they should not be allowed to claim ownership of an existing ASIN. Every ASIN should have a single, global listing owner. If a fraudulent party registers the brand locally, they must create a new listing from scratch.
I call on all Amazon officials to urgently address this unfair and unsustainable situation.
Sincerely,
@Seller_guPeMXBrBxqyU @Seller_PIHyltK09pbl3