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Hello all!

Prime Day is back July 8-11, this year with double the days and millions of deals!

You can ready your business by reviewing the public announcement, our Prime Day readiness playbook, and these tips on optimizing Ad campaigns for the event!

Let's make this the best Prime Day yet with the forums community. Let us know any questions or callouts on what kind of content you would find most helpful as we approach the event.

Best,

Danny

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I can file a SAFE-T claim, but what is the best way of requesting the customer send me a photo of the serial number of the item they stole? Amazon won't let me proceed without it.

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SH sheikh
by Seller_TEJCFjNhkBfs2

Greetings and welcome to everyone from me.

You can definitely buy the product from here.

You can buy with confidence 100% guarantee

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GTIN Exemption Continues to be Denied
by Seller_tqCbOZUu7JbTk

Hi all. I own a brand that I am seeking a GTIN exemption for. I've created 5 or 6 applications so far, and they keep getting denied because I'm told the images that I provide are not sufficient. I finally provided some that they approved of, but got this in their reply,

"We understand your request regarding the GTIN exemption for brand "REDACTED". Unfortunately, once a GTIN exemption application is declined, the decision cannot be reversed on the same application. While we acknowledge that you have now provided the additional required images, you will need to submit a new GTIN exemption request."

I submitted the new request, only to be told that the images were not in fact sufficient. This is confusing and frustrating - any workarounds or ways to escalate my case that anyone is aware of?

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Regarding the issue of inventory disposal
by Seller_co3O5hbx7wdRX

an ASIN was discarded by us in February 2025 due to packaging defects. After the packaging was improved, a new shipment was created and delivered on March 28, 2025. However, after the new items were launched for sale in May, customers still received old inventory products. This situation led to complaints and audits, leaving me puzzled. Has anyone experienced something similar or have any solutions?

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Dear Amazon Officials and Brand Owners,

I would like to bring to your attention a serious and growing brand infringement issue that must be urgently addressed and understood by both Amazon authorities and brand holders.

As a registered trademark owner in the United States, you list your products on Amazon, gradually building reviews and brand awareness. Eventually, the same ASIN listings are replicated across other countries, where your products begin to sell—typically through resellers practicing retail arbitrage, sourcing inventory from the United States.

Unfortunately, counterfeit sellers are exploiting this system. They observe your brand gaining traction and then register your trademark in countries like the United Kingdom or Australia—sometimes even in other jurisdictions. Once they have local trademark ownership, they gain full control of your brand’s rights in that country.

This allows them to mass-produce counterfeit versions of your product, use your brand name, copy your product photos and reviews, and sell fake products under your ASIN. Shockingly, they even file complaints against legitimate sellers of the authentic product. Honest sellers get suspended, their account health scores plummet, and in some cases, their Amazon accounts are permanently shut down.

Amazon does nothing to prevent this.

Even worse, these counterfeiters are considered "rightful owners" simply because they hold a local trademark registration—despite being fraudsters.

What I experienced is even more troubling.

Amazon launched a pilot project in Australia aimed at preventing counterfeit sales. Under this initiative, Amazon connects trusted Australian sellers with legitimate U.S. brand owners. Amazon coordinates meetings between the brand and the seller, including Amazon brand representatives, and authorizes the seller through the Amazon system.

As part of this project, I was selected and approved as an authorized seller for a particular brand. The meeting was held, an agreement was reached, and I was granted brand authorization on my Amazon panel. I purchased the products and sent them to Amazon Australia fulfillment centers.

Despite all this, I was still reported by a fraudulent seller—who had already registered the trademark in Australia. And once again, Amazon sided with the counterfeit seller.

This is outrageous.

Even within Amazon's own official brand protection initiative, counterfeiters are given priority simply because they managed to register the trademark locally.

This model is fundamentally broken.

It is unfair to brands, harmful to honest authorized sellers, and deceptive to Amazon customers—who end up buying fake products believing they are real.

Here are some concrete solutions to this problem:

Madrid Protocol Must Be Enforced:

If a brand is registered in one of the Madrid Protocol member countries, that registration should be recognized in all other signatory countries. This would prevent fraudsters from hijacking trademarks in places like the UK or Australia.

Source: en.wikipedia.org/wiki/Madrid_Protocol

Only One Listing Owner Per ASIN:

If a trademark is registered by another entity in a different country, they should not be allowed to claim ownership of an existing ASIN. Every ASIN should have a single, global listing owner. If a fraudulent party registers the brand locally, they must create a new listing from scratch.

I call on all Amazon officials to urgently address this unfair and unsustainable situation.

Sincerely,

@Seller_guPeMXBrBxqyU @Seller_PIHyltK09pbl3

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Sudden drop in sales
by Seller_U3fAMgXdCLk56

Has anyone else seen a sudden drop in sales? Our have dropped almost to zero sales. Called Amazon Seller support many times and they keep saying nothing wrong. But it is unbelievable as we are not getting any sales. Prior to this all our FBA inventory showed up as zero. We have also increased ad spend but the result is almost non-existent sales. Which is bizarre. Feels like an Amazon system glitch. Sales dropped by 3000+ USD! Very bad for small businesses. Please provide any suggestions or actions we can take to address this. Amazon partner support is no help. We have many products meeting deals criterion but we can't create any either.

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Account Reverification
by Seller_u0uUMAxtBE6GN
Amazon replied

It's been 5 days since my account went into verification due to inactivity. I'm new to Amazon selling, and if sales are not happening, it's beyond one's control. However, my issue is that after resubmitting the same documents multiple times, verifying my bank account and credit card details, it remains inactive in the sense that my listing, despite having inventory, reflects "unavailable." I wrote to the seller for assistance, but I have received no response to resolve the issue.

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Hello Sellers,

My account was recently deactivated for alleged “deceptive, fraudulent, or illegal activity.” However, I’ve never listed, sold, or fulfilled any products. I was still preparing my product samples and uploading identity documents.

I submitted:

Passport

Personal bank and credit card statements (matching address)

Utility bill

Business bank statement

Amazon denied my appeal, claiming my account was used for fraudulent activity. This is a mistake. The account had no listings or sales and was in the setup phase. I’ve asked for a manual review but received an automated rejection.

Has anyone faced a similar issue or successfully escalated such a case?

Thank you for any advice.

— Omar

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new account still deactivated
by Seller_jWWVFnmIEmlhQ
Amazon replied

Hi,

I signed up with an Amazon seller account 2 weeks ago. I provided every piece of information that was required, and my account was deactivated before I even started using it, yet I was immediately charged the $40!

They kept telling me I had to do the live video interview, but each time the link that was sent was not working, after I uploaded all documents.

Now I finally was able to do my interview, and immediately after, received a generic email (my store and name info were not even filled out and left with [store name], etc.. saying that my account is still suspended. My account health is green (200 rating).

How do I get out of this loop? What is the issue here? I was told that everything I provided was in order, and I know it is, but it seems there is no one to talk to. Any advice?

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Is there anything you can do to protect yourself against Inauthentic complaints which causes your Account Health score to go lower? Is it as simple as finding some items that sells quickly without getting complaints? Is it simply the "Complaints/Units Sold" ratio that matters?

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