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We tried to register our brand however received negative decision.

Here's message from Amazon:

We are unable to approve your Brand Registry application because the trademark on the application either violates the intellectual property rights of others and/or is highly likely to be confused by customers for an established brand.

We are the official registered owner of the trademark, registered with the UK Intellectual Property Office under registration number since year 2000, with hundreds of our products being sold on the marketplace, also majority of sellers misusing our trademark.

On top of that we have screened marketplace and category to look for similarly branded products, however couldn't find any.

Despite trying to escalate we're receiving exactly same answer from Amazon without any intention to consider our situation and facts shared.

Case ID: 11189947462

Case ID: 11176321032

Case ID: 11124860662

I'm facing the following issue.

11529 pieces of my product moved to disposal. There were no notifications in the performance tap, no email, nothing. I spotted it and then checked the inventory and the ledger report.

The support is telling that the products are defective. We checked every installment before leaving production and the warehouse - twice!!!

The product has been selling since 2018, produced by our company, and is always double-checked before being packaged.

The question, actually two: how is it possible without informing, and who will pay for it?

One more question: When will you have normal (I don't need perfect or good) support that can understand the issue and doesn't copy-paste the same answers all around?

Hello Amazon Seller Support Team and Community,

We are reaching out to seek urgent assistance regarding the deactivation of our seller account due to a trademark misuse under Intellectual Property Policy (Complaint ID: 17184872951).

We understand the importance of upholding Amazon's policies and fully respect intellectual property rights. However, despite submitting multiple Plan of Action (POA) documents outlining our corrective measures and future prevention steps, we continue to receive rejection notices without clear guidance on the specific deficiencies in our appeals. Every time it was the same answer and no explanation what was not enough or what needs to be done exactly to reinstate.

To clarify, here are the actions we have already taken:

• Immediate Removal and Correction of all listings identified in the complaint.
• Internal Audit completed to ensure no other listings contain similar trademark issues.
• Staff Training Program initiated to ensure long-term compliance with Amazon’s IP and listing policies.
• New Listing Review Workflow implemented to prevent future trademark misuse.

We are committed to full compliance and respectfully request clearer feedback on what is still lacking in our POA so that we may fully resolve this matter.

Please let us know what additional steps or documentation are required. We value our partnership with Amazon and hope to restore our account and maintain our good standing.

Thank you very much for your time and assistance. We look forward to your prompt response.

Best regards,

I just got notice from our inventory management company that Amazon is removing access for all 3rd party accounts, who will now need to be registered through their Solution Provider Portal.

I can find no Amazon notices on this or news articles. I feel like this should be under news. It was announced in March on the internet and I just now hearing of it through word of mouth. Even then, nothing is straight from Amazon that I can find so there are a ton of questions without answers. It seems an email went out but I archive everything and there is nothing in my email with this. Even then, it had some very vague information saying to register with SPP but no instructions on how to.

Does this count for employees of the company? We have a shipping team, an accounting team, and the management team. All have different logins because they get different levels of access (shipping does not need to have access to accounting, etc) is this going to revoke their access? How do we prove who is in the company and who is not? Will we still be able to control what access they have?

Does anyone have any insights as to what is happening and where there are answers?

Hi @Seller_GEZPMc4CeQfh6

These ASIN got hijacked once again...(You previously helped us escalate it and the brand names were corrected).

We have reported it, but (as usual) "no violation has been identified". Please see Complaint ID: 17895574341 and 17896021611

Many thanks for your help

Hi everyone,

I’m writing this because we’ve hit a brick wall with Amazon support, and I’m wondering if anyone here has dealt with something similar — or knows what we can do.

We’ve encountered a seller who uses false information on their listings and sells a dangerous product. This kind of misrepresentation could lead to fatal consequences in real-life situations.

So, we decided to test it. Twice. Through top independent U.S. labs. The results? A complete mismatch with the advertised specifications.

We submitted multiple complaints — because this isn’t just about unfair competition, it’s about customer safety. People use this product for camping, survival, construction, etc. One failure could cost someone their life.

Here’s what we tried:

- Report a Violation (but 500 characters isn’t enough, and there’s no option to attach lab results)

- Brand Registry > Regulatory Compliance — no proper response, only copy-paste replies about unrelated issues like account health or patents

- Help chat — same outcome, no action taken

- Emails to Regulatory and Product Compliance — no replies at all

We’ve filed formal complaints with both the CPSC and FTC, including lab results and evidence of false advertising. We received confirmation from both agencies that the information has been officially recorded in their systems. We notified Amazon about this — but unfortunately, nothing has changed.

We have all the documentation ready — lab reports, screenshots, order IDs — everything. But it seems like no team at Amazon is even willing to review the evidence or respond meaningfully.

This is a dangerous precedent. If this continues, why should any of us bother following the rules? Or worse — should we start lying on our listings too just to compete? It’s shocking that Amazon allows this, and we’re extremely disappointed.

We’re not going to let this go quietly. We demand accountability.

If Amazon refuses to take this seriously, we are prepared to go

public, involve the media, and bring broader attention to how critical safety issues are being ignored. That seems to be the only thing that gets results.

If anyone here has successfully escalated a safety-related case — or dealt with a seller gaming the system — please share your experience.

Thanks in advance.

Hi everyone,

I’m trying to list some of my Canadian (CA) SKUs on the US marketplace, but I keep getting stuck with one of these two errors:

1. “Automatic Translation Failed: We were unable to translate this SKU as it may be non-compliant for this marketplace. If you believe this was an error, you can attempt to list directly with local language content”
2. “ASIN does not exist in this marketplace.”

I saw in other threads that the Build International Listings (BIL) tool might help, but I don’t have access to it in my account. Not sure if that’s account type-related or what.

I’m just trying to offer my existing CA listings in the US without having to recreate everything from scratch. Has anyone dealt with this and found a workaround—especially without BIL?

Any help would be appreciated. Thanks in advance!

I keep getting hit with on time delivery violations. The promised dates and delivery dates coincide. The only issue I can see is that the time of day is later that what is promised. Are the packages now time critical?