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Prime Day 2025 Megathread!
by Seller_l3eCP9f1PtJXC
Amazon replied

Prime Day is officially here in the US!

The event will run from July 8th at 12:01 am PDT - July 11th at midnight PDT.

This Megathread is the place to discuss all things related to this year's event. Please share your thoughts, questions, strategies, and experiences here, and use this space to collaborate, share knowledge, and support each other throughout the Prime Day 2025 event.

For information on key topics, take a look back at all the Prime Day resources posted to the forums, and let us know in the comments below how the event is going for you!

Best,

Danny

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how to follow threads?
by Seller_Sram36TnVt73c
Amazon replied

I have been 'following' certain threads for reference later, but I am finding at least one has dropped off and even when I unfollow/refollow, it doesn't show up in my 'following' section....what's up with that?

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Requirement for FBA in the US ?
by Seller_Lmays0TzmZH9I
Amazon replied

Hello,

I'm currently a Seller using FBA for all my goods. I sell in all over Europe using the Pan-EU program. Currently holding two VAT numbers in France and Germany (on my way to retrieving a Spanish one and one from the UK).

My brand is registered in Europe using the INPI service

My question is simple : What are the requirement to sell the same goods in the USA (using FBA) ?

Like we have in Europe, does only a VAT number allow me to do that (as I want to receive all the payment in my current Seller account) ?

Thanks for helping me,

Respectfully

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Ungating issue need help
by Seller_iwbUCKrdyAjPj
Amazon replied

We have been trying to get ungated in this brand for a while now with no luck have submitted multiple different invoices with all the info needed but no luck so far can this be escalated it has taken too long case id: 18049710311

@Seller_khUF6HPR2AHxu

@Seller_4GjtS9k0cnHHv

@Seller_guPeMXBrBxqyU

@Seller_R6oYCnTB9O1Uy

@Seller_PIHyltK09pbl3

@Seller_t9kvdr2yixQej

@Seller_ovM5p622oIbGp

@Seller_aEROSwwdnzGiU

@Seller_hme3Wbydd1ihr

@Seller_SBIjJooGeXSQ6

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PRIME BEST DEAL NOT WORKING !! Please, need urgent help
by Seller_OZyho6Dw1Drv7

4 out of 5 of our Prime Best Deals are not working properly. They are showing as running ever since the beginning of Prime Day Deals and I contacted the Seller Support multiple times, they told me to just wait. I waited for half a day and my SKUs are still not having the PRIME DEAL TAG, causing us massive losses in sales.

@Amazon, please help. None of the deals has any warnings or issues with them. We've set those deals at least 1 month in advance too.

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I'm trying to bulk upload a wall-art product and have been granted brand approval and a GTIN exemption for the category I'm listing under (Home & Kitchen).

Amazon states on this page that I should "select the Product ID type as GTIN Exempt in the Product Identity section of the template". https://sellercentral.amazon.com/help/hub/reference/200426310

However, that option is missing for me. The closest I see is "manufacture on demand"

The other possible issue I see is on this page it states that the error could be caused by "Product ID doesn't match any ASINs" but these are new products so they won't have any ASINS until they are created.

The full error on the spreadsheet states this: "SKU XXXXXX, Missing Attributes standard_product_id. SKU XXXXXXXXXXX doesn't match any ASINs. Make sure that all standard product ids (such as UPC, ISBN, EAN, or JAN codes) are correct. To create a new ASIN, include the following attributes: standard_product_id. Feed ID: 0."

I have a case open with Amazon but I'm wondering what this could be caused by: 18062674031.

Appreciate help from anyone who has seen this issue before.

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Seizure of FBA inventory
by Seller_M1uvFwfmXhhTM
Amazon replied

We have been an authorized seller of All-Clad cookware for nearly two decades. We have a formal letter of authorization from All-Clad specifically permitting us to sell their products on the Amazon platform.

Recently, our pre-existing FBA inventory was flagged and subsequently seized due to the absence of Transparency codes. The ASIN in question, however, was not enrolled in the Transparency program at the time the affected units were sent to Amazon. In fact: On June 23, 2024, we created and shipped additional inventory under the same ASIN, and no Transparency codes were required during the shipment creation process.

On June 27, 2024, we received a performance notification stating the absence of Transparency codes on pre-existing FBA inventory. We were told that the transparency codes for this particular ASIN took effect on June 25th.

We understand that Amazon takes product authenticity seriously, and we fully support their efforts to maintain marketplace integrity. This, however, appears to be a misalignment with non implementation of the transparency program on this specific ASIN when the shipments were created.

We were later informed that Amazon would hold the inventory until proof of authenticity was submitted. Although All-Clad did not initially notify us that this ASIN was subject to the Transparency program, they have since acknowledged that this was their oversight.

To address this, we have submitted the following:

A current authorization letter from All-Clad, explicitly granting us selling rights on Amazon and listing the relevant ASINs.

A detailed wholesale corporate invoice that includes:

All-Clad and its parent company (the sole distributor of All-clad).

Contact information: name, phone number, fax number, contact person, and email address.

Our business name and address an Phone #

The specific ASIN and product details are reflective on the invoice.

A quantity exceeding the number of units sold.

A valid date within the last 365 days.

This is a wholesale invoice, not a store receipt.

However, The invoice was REJECTED within 24 hours

We have spoken with a Seller Performance representative who indicated that a BOL and proof of payment are being requested i.e. bank account record of sale . We are submitting these documents . However, I have a strange feeling that these documents will be declined

Now that they have initiated the transparency program with this particular ASIN our existing inventory does not have transparency codes.

Our key question:

If inventory was shipped to FBA prior to the ASIN being enrolled in the Transparency program, is it consistent with Amazon policy to seize this inventory and request additional authenticity verification retroactively?

Any insight from sellers would be greatly appreciated.

Thank you

Capital Cookware

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We are the brand owner and have been shipping our product using FBA for several years when out of the blue Amazon decided that our products needed to use an Amazon barcode instead of Manufacturer barcode because the product is expiry dated.

According to Amazon if the seller has brand registry then it is exempt from using Amazon Barcode. We currently have inventory in Amazon AWD that cannot be used by FBA because of this ridiculous requirement.

Have spent over a month trying to resolve this and are getting nowhere. Been given reasons that just dont make any sense like an issue with Amazon pay (which we dont even use) to seller account needing to be linked to brand registry. Seems impossible to get any resolution on the issue and am at the point where we cannot send any inventory into Amazon without an Amazon barcode. Applying Amazon Barcodes to all of our stock would be cost prohibitive given Amazon's absurd FBA charges.

Any advice? @Seller_l3eCP9f1PtJXC

Case ID18039651561

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Brand Registry Rejection Next Steps
by Seller_7D5JwaBwdDutb

We previously had a non-approved business identity address. We got it squared away but we received the same non-specific rejection message today:

Your appeal for Brand Registry enrollment application PRINT SAVANTS has been rejected.

Why did this happen?

This decision was made since we could not verify the registered business name and business identifier (for example: tax ID number or business ID number) provided by you at the time of submitting the appeal form.

How does this impact my brand application status?

As part of our commitment to ensuring the accuracy and legitimacy of all brands in Brand Registry, we conduct business verification checks before completing enrollment. We leveraged a combination of automated means and human review to identify this issue and make this decision. Upon review, we noticed discrepancies in the information provided for your business. Ensuring accuracy is critical for maintaining the integrity of Brand Registry and providing the best service to our customers.

How can I update my brand application with accurate business details?

You can submit your accurate business details by filing an appeal through this link. https://brandregistry.amazon.com/appeal/actions/brv/270ed517-44e1-4093-a15c-4ca8d52832aa

When submitting an appeal, please ensure that:

-- The registered business name and business identifier (for example: tax ID number or business ID number) provided by you is accurate.

--The data provided by you is accurate based on the business registration documents provided by the government agency or department responsible for business registrations.

-- If the name of the business owning the trademark is incorrect or does not reflect the information on the USPTO website, your application may be negatively impacted.

Once you have submitted the appeal, you will receive the first response within 3-5 days. Once an investigator has reviewed the case, we will reach out to you to request any additional information and documents needed pertaining to your brand. We may also request you to join a video verification with one of our investigators.

Thank you,

Amazon Brand Registry

Does anyone have any advice on what to fix/look into from here? I wonder if it's that we're using our business address when applying, but our business registration was done in a different state? ANY help is GREATLY appreciated!!

Gabe

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Guidance On FBM Return
by Seller_7c1Grwh5Yumkk

What is the best way to handle the following FBM return

Customer places second day order (extra shipping paid), we buy shipping through Amazon and the order is delivered by promised delivery date. The buyer initiates a return with the reason arrived late and returns the item. For some reason the auto refund does not kick in even when the RMA and label was generated by Amazon. We received the item and it is clearly used and unsellable. As there was no auto refund we can't file safety claim. We have to issue the refund ourselves. As the item was delivered on time and we paid the second day shipping, we are not refunding the second day shipping charges. Also as the customer used the item can we charge them the stocking fees? What is the best way to handle this? It is $100 item and paid $40 for shipping. We are tired of customers ripping the small businesses off!!

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amazon lost my cargo during FC transfer!!!!!
by Seller_YlDobF9mdeyqK

case id: 18039492711

TYC1 is where my cargo got its first scan. all 302 units are checked . then FC transfer stated since June 13th . Now they tell me about 60 units are missing . what ?!! what the HE-LL ARE YOU DOING ?! I opened 3 cases asking about FC transfer they let me rest in peace and wait and said that all my car go are sound and safe ! very disappoint ing at you amazon. i have been a seller for 7 years here ! every year . this SHT happens at least twice/

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