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Hello Sellers,

We would like to hear from you about what Brand Registry topics or questions you would find most helpful for us to cover in 2025.

Here's a recap of some of the Brand Registry posts we made in 2024:

We are collaborating with our team to deliver useful content in the forums to help you navigate Brand Registry more effectively.

Now, here’s what we’d like to hear from you... in the replies of this thread, please let us know what you would like to see more of or what you would like to learn in 2025 that will help your selling journey with Brand Registry!

Thank you for sharing your input. We look forward to supporting you in the year ahead.

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design Right Infringement-appeal
by Seller_ULKXHhXLvy1XR

Dear community & moderators

We have been unsuccessfully appealing a design right issue of Compatible Apple Watch Bands and would be grateful of assistance.

After seeing many sellers listing watch bands compatible with Apple Watches, we bought some through a Chinese supplier to list on the market place. Unfortunately our lack of IP Knowledge meant that we didn't research potential infringement of design right. Subsequently Apple Inc raised a complaint which has resulted in a selling suspension. We have accepted the violation and take full responsibility for our naïve mistake due to lack of knowledge of intellectual property and design rights.

We have since researched information on Gov.UK IPO and amazon IP policies Seller University, which has educated us on the infringement. We now understand that the straps were a direct copy with no deviations from the registered Apples Design Right Registration on Gov.UK IPO.

We have completed the tick box questionnaire to accept and take full responsibility in account health and the account health is green and at200

We have submitted multiple appeals and consulted with account health specialists who advised that the appeal is strong. The appeal covers the following categories.

Root cause :lack of IP knowledge and and amazon policy and failing to request licenses or proof of eligibility)

Corrective measure: Removing the listings and destroying the inventory.

Preventative measure: Education of amazon policy, understanding intellectual property policy, ensuring that product suppliers can provide documents of compliance.

Each time the appeal has been rejected and then a different account specialist gives a different reason and more advice. We have covered many variation of the appeal but no success.

We don't understand why and when we ask the specialist the full reasons they say that they do not actually know how the internal team validate the appeal so they can only guide.

We are running out of ideas.... can we please get some help.

Kind regards

K

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What Paperwork Do I Need for My Accountant in Spain?
by Seller_vBTPvPT466krW

Hi everyone

,I’m an Amazon seller based in Spain, with my main marketplace in the UK, where I already declare VAT. I’m expanding to other EU marketplaces and want to ensure I comply with Spanish accounting and VAT requirements.My Spanish accountant has mentioned that the paperwork I provided isn’t sufficient. Can someone help clarify:

What documents or reports I need to provide (e.g., invoices, sales data, VAT filings)?

How to best manage VAT compliance for multiple EU countries when selling through Amazon?Any help would be appreciated. Thank you!

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I am seeking assistance in having two inaccurate negative feedbacks removed:

Case ID: 10746525242 | Order ID: 204-2920799-7497961

  • Feedback: The buyer left a feedback one day after the item was delivered and signed for, saying they have not received the item
  • The item was successfully delivered and signed for by the customer, as confirmed by tracking (tracking number is on the order) via Royal Mail. A photo of the delivery provided by Royal Mail and signature by customer of receiving the parcel is also shown on the tracking and it shows as delivered. The feedback was left one day after delivery, falsely claiming non-receipt. Tracking number can be found on order details to show the proof of delivery, photo, and signature or I can send these to you if necessary.

Case ID: 10736416782 | Order ID: 203-5135614-1197933

  • Feedback: "Item listed as new and received a used item. Seller refusing refund."
  • The item was listed as Condition "Used - Very Good," not new (this can be seen on the order itself). Also, the condition note also states it is used. The buyer appears to have misread the condition and thought the item was new. Furthermore, I refunded the buyer in full on top of this for customer satisfaction.

Both feedbacks are inaccurate and do not reflect the circumstances.

I can provide any extra relevant proof if needed.

Please can you look into this and have the feedbacks removed?

Thank You

@Seller_j9Bd91CW3ZVpr @Seller_z3k8APxGfbQEK @Seller_TSXM2A5nxWSuH @Seller_mIRnuhdx7l5sN @Seller_Udi0JNbTrsmUV @Seller_XUNeUuvrQDpgP @Seller_hnDMgUKxMh1V4 @Seller_iTgjdgiRqiPsn @Seller_Huz6FT08OxHAR @Seller_rX0LOsTSK2Zer @Danny_Amazon @joey_Amazon

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invoice defect rate advice please
by Seller_2d84IS2S7LbgK

can anyone shed some light on this ? we have deregistered VAT , and registered for VAT exemption and Amazon generated invoices for Business customers , which has been accepted . I have today had a 66% defect rate for non uploaded invoices for our business customers ! I assumed these should have been now uploaded automatically from Amazon , am I incorrect ? would value any help

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At my wits end trying to get answers
by Seller_Hy3M3wKRmOFRV
Amazon replied

Does anyone know of anyway that I can speak to a real life human being on the telephone at amazon? Tough one I know!

I have spent the last 3 days trying to sort a problem with bank detail on Amazon, I have filled out the bloody email help thing about 10 times now and each time I have added my contact number and ticked that it is urgent, as well as wasting an hour and a half on that chat rubbish!

I have managed to speak to a real person once only to be told that that wasn't their teams job and that they couldn't transfer me to the correct team, so what I need to do is go to the help, click issue not here, email, phone number and click urgent. To no avail, shocker right!!

When they do respond to the email they have not called once they just keep send the same to emails "You need to go to the help section, click issue not here etc..." or "What you need to do is go to Deposit Method, click retry Blah Blah Blah"

I know what I need to do and I know how to do it, my problem is that Amazon won't let me do it! When I click on retry it just refreshes the same page.

All I want it to speak to a person from the correct department that knows how to fix the issue!!

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How to Prepare for Your Video Verification Call ☎
by Seller_Huz6FT08OxHAR

Hello Sellers!

To maintain trust between buyers and sellers in Amazon, you may be required to complete an identity verification video call when registering your account.

Here's what you need to know:

You can choose between two call options:

  1. Instant video call (3-6 minute wait time to connect with an agent)
  2. Scheduled video call (book an appointment 2-7 business days in advance)

Calls typically last 10-20 minutes.

You'll need:

  • A quiet, professional space
  • Original documents
  • Official photo ID

Please ensure:

  • Your ID is valid and signed
  • All information is clear and legible with no cut-off sections
  • Your bank statement is less than 180 days old and shows the bank's name and logo
  • Your business license includes your name or company name and address

You can complete the call using any device with a front-facing camera and microphone. The Amazon representative will ask to see both sides of your documents.

Technical requirements:

  • iOS devices must use Safari browser
  • All other devices must use Chrome
  • Stable internet connection with sufficient bandwidth for video calls

The verification process can take up to 3 working days. Amazon will notify you by email when your account is activated.

You can find more information here.

Please let us know if you experience any issues completing the video verification call.

Helpful? 👍/👎

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We initially opened an Amazon UK seller account using our US company information, but after 90 days, the account was deactivated due to an issue with the VAT registration number. Since then, we have established a company in London and would like to update our account details to reflect the new business information.

However, when attempting to update the company information in the seller central portal, we have encountered an issue where the "Business Registration Number" field and the "Country" dropdown menu are locked, preventing us from making the necessary changes.

Despite sending three emails to your team, we have only received automated replies directing us to the Account Health Team, which is not the correct department for this issue. Unfortunately, we are unable to contact the appropriate support team for account verification directly.

Could anyone here kindly assist us in reaching the Account Verification Team or provide guidance on how to resolve this matter? We would greatly appreciate any help or advice you can offer to resolve this issue.

Thank you for your attention to this matter.

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Incorrect Dangerous Goods Classification in USA
by Seller_SLM5IAwGrbZfk
Amazon replied

Hi all,

We are a UK vendor who is expanding to the US this year.

We are listing 2 ASIN's in the US (which are 2 different sizes of the same product), one of which we stock currently stock in the UK and has dangerous good classification.

However the product is not considered dangerous goods in the US as federal/state regulations are different to the UK, and the local SDS and artwork reflects this (this is not an exported product as we also manufacture locally in the US)

We submitted the local US SDS for both sizes, one has been correctly classified as non dangerous but the ASIN with the UK dangerous goods classification was first classified incorrectly as a dangerous good then after we submitted an exemption sheet for products without harmful chemicals is now stuck as unable to be classified (and us unable to deliver stock into Amazon warehouses for FBA as planned)

In addition, the original UK product appears to have been removed from sale despite us having existing stock in FBA which suggests the UK/US listings are being incorrectly linked in the Amazon back end somehow (we have also noticed any image changes also appear to affect both the US/UK listing)

This is having a significant impact, with the key selling period for our products shortly starting and any suggestions/support from other vendors would be much appreciated, or probably more plausibly some input from the moderators would be extremely welcomed!

@Seller_mIRnuhdx7l5sN@Seller_DNQGSsdC7DccM@Seller_XUNeUuvrQDpgP

Happy to share ASIN's and case numbers.

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A-Z Granted with prrof of deliver by Parcelforce.
by Seller_AyesGyWcEZ0pc

We sent out an order by Parcelforce which was and signed for tracked service. We have proof of deliver/picture/gps for the delivery and can confirm that this was delivered. An a-z claim was made and was granted and we made an appeal but was denied. The order was back in November. Can i please have some help in this matter

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Urgent help needed
by Seller_Wrpkh1rayx7u1

Dear amazon

I need urgent help I am unable to see USA marketplace On my dashboard. I have reached out to the seller support many times But I got no response Please help me someone from amazon.

Please reach Please reach out to me as soon as possible.

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