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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:

The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Brand already enrolled - employee left
by Seller_1chK5ZmMpUG2B

This brand was registered by an ex-employee with her personal e-mail.

I need to transfer this to my e-mail address as the new owner of the company.

Please advise on the next steps. Was anyone able to fix this?

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A -Z Claim - amazon is just facilitating theft?
by Seller_DvAiqwbGVOyko

order number 204-3849654-5052329

order value £396.75

So we had a customer initially contact us for a product that was late.. ( out of our hands, courier failed delivery) we got the typical. this is for my daughters birthday and its her only present , we offered that they could return it or refuse delivery. but beyond that nothing we could do

6 weeks later.. they come back and say that they have opened and destroyed and disposed of the box.. realised some screws missing. and that it was a returned item sold as new ( not true) due to damage made when attempts at assembly - they just damaged it trying to build it 6 weeks after their daughters birthday

They demanded a full refund. without return - after the return window

We offered replacement parts, but would not give them a refund - certainly not without a return.

They preceded to create an A-Z claim. saying they never received it.

Amazon granted it

We appealed this. showing the proof of delivery and the chat with the customer about the product they received

amazon granted them a refund

no way to appeal, so opened a support ticket to speak to a CS. that created an appeal.. and the CS stated they can not help if its in appeal.. but requesting help creates an appeal.. so how?

Amazon again granted a refund. "no further action necessary"

yes further action necessary -

attempted again to contact support.. again cannot help as - yuou guessed it contacting support opened another appeal. support said that they would escalate it to the mysterious unreachable a-z department

minutes later..

Granted. no further action required

What the actual??

The customer literally talks about having the item. and we have photographic proof of delivery. we went above what was necessary. but amazon just gives things away for free

are amazon part of some giant fraud rackett?? or do they just like giving people free stuff and charging sellers?

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Enforcement Clearly Made in Error
by Seller_UNeQFHpA8egon

Dear Amazon Customer Support,

I am writing to express my concern regarding the recent deactivation of my account. I was informed that the account was deactivated due to an inability to verify my identity, despite my having submitted all required documents accurately and in accordance with the details provided at the time of registration

At the time of registration, I submitted accurate and complete business verification information. This included all required documents which were successfully verified by Amazon. Furthermore, when prompted again, I re-attached the Corporation Letter confirming the ownership details, registered address, and matching identity document (passport). All this information is legitimate, current, and fully verifiable.

There has been no ambiguity or misrepresentation on my part. If there were any concerns regarding these documents, I was never given a clear explanation or the opportunity to respond before the deactivation occurred. That in itself is a completely unfair and unjustified action. My business has come to a halt, my inventory is locked, and my only source of income has been shut down without proper recourse.

I am ready and willing to provide any further documentation required. But I insist on a full and transparent review of my case, as all facts clearly show that this enforcement was both premature and baseless.

I expect Amazon to treat this matter with the seriousness it deserves and reinstate my account immediately. This experience has not only harmed my business but also shaken my confidence in Amazon’s seller support and verification process.

I urge you to escalate this case for an in-depth and fair reassessment.

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Suspended account
by Seller_WB7houTb6LEmY

Hello Amazon seller supports, please help I need more explanation to push forward like this advise from JillyB qouted (This is a complex situation, and none of us here can really advise satisfactorily. You should not have opened a second account when the first one could not be verified. The only way is to reactivate the first and then close the second. What is your home marketplace ? UK, or elsewhere ?) This question is followed properly by me. When my seller account could not be verified successfully in Amazon UK. I wrote in to the support I want to close my account. I was told to do so. I successfully closed my account in North America even tried the same process at other market places but that of UK didn't close. Six months later after I was referred to the financial ombudsman for their evaluation. Somebody told me my books are still selling at the North America. I searched it and found it. That made me to reopen the seller account in the year 2019 hence no disbursement to me. Now in the year 2021, the account health department stopped accepting further appeals from me. Like if I click on submit New appeal it's not working. I went back to close the account again and waited 6 months no pay off. So not to lose all I have to open the second account and published more books in there. Some of the friendly supports could no longer advise me as the new account got deactivated according to section 3 of Amazon seller policy. My big question is, should Amazon withold a pay off from a seller they don't want. I did all the necessary thing's to be paid off when I closed my first account and the second account was successfully verified in the year 2022. Please I need some more help and guide to this from Amazon support statt. It's painful to labor in vain. Even now I cannot trace the first suspended account to login.

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Reminder: Automated handling time Cuts In Today
by Seller_19xPhE8YgkmxW

Hello All,

If you want Automated handling time for your goods applied to your account you do not need to do anything.

If you prefer to have your opinion of your handling time used, you need to switch off the Automated handling time which has now been applied to your account

All Best

Brian

8 votes
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I don’t even know where to start. I’ve been selling on Amazon for a while, doing everything by the book. I offer real products, ship with FBA, maintain a clean account, and I treat every buyer with respect. But none of that mattered in the end.

A buyer named Janet Payne has been repeatedly purchasing the same item from my listing. Each time, she claims "performance or quality not adequate" — but never once returns the product, never files an A-to-Z, never goes through any official complaint route.

Instead, Amazon quietly refunds her. Every. Single. Time.

Here are just a few of her orders:

202-9518971-4398749

202-4264305-1225105

202-2093544-8173138

I submitted multiple cases to Seller Support, included full documentation, confirmed shipment, and BEGGED for help. Nothing. Janet got to keep the product and the money. Again.

Funny thing is, this janet doesnt even try to hide it, its the same profile, u can see 5 orders all refunded and they are ordering more and more. i cant cancel the order cz of fba. with fbm i dont get the buy box so i removed the listing completely....

Then it got worse.

Another buyer — Michelle Sadd — began doing the exact same thing. Same product. Same excuse. Same refund.

We called her number to try to sort things out… and who picked up the phone? The same voice as Janet Payne. She told us directly to stop selling this ASIN. This wasn’t just refund abuse anymore — it felt like harassment. Sabotage.

So what did I do? I refunded Michelle myself. Out of my own pocket. Because I didn’t know what else to do. I felt trapped.

And then... Amazon refunded Janet again. After everything. After all the evidence.

I asked for a refund reversal, for my ODR to be fixed, for help.

They said no.

They let her win.

They let me bleed.

And they don’t care.

I don’t know how a platform that preaches fairness and customer obsession can let abusive buyers run wild while hardworking sellers get trampled.

I’m writing this because I don’t want to be silent anymore. If this has happened to you — speak up.

If you know someone at Amazon who cares — show them this.

Because sellers like me are drowning in silence, and nobody is listening.

72 votes
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Hi everyone,

We’re currently trying to list a new product under our brand – a “Running Vest with Water Bottle” – but are facing an issue with the Product Type and Recommended Browse Node during the listing process.

The system is only offering one product type, which is unrelated to our item.

Ideally, our product should fall under:

Product Type: Hydration Vest – Hydration Pack

Category Path / Browse node: Sports & Outdoors > Sports > Running > Hydration Packs

However, the only Recommended Browse Node being displayed is for “Motorcycle Accessories & Parts”, which is completely irrelevant.

This not only will affects the visibility of our product but also prevents us from proceeding with a properly categorized listing.

We’ve also tried using the “Get help and resources” section, but it requires a SKU to proceed — which we cannot generate until the correct category is selected.

Has anyone else experienced a similar issue when trying to list a niche or specialized product? If so, we’d really appreciate any advice or workaround that helped you resolve it.

Thanks in advance for your help!

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Close other stores except my UK store
by Seller_QbWExUSLwbYtk

how can i deactivate all my other stores except for the UK store.

and how can i generate a VAT receipt for a customer?

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Removal of Negative Feedback
by Seller_vEjKGUt9yLFyF

@Seller_DNQGSsdC7DccM @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4 @Seller_gAhPNiLrkfTcr@Seller_XUNeUuvrQDpgP @Seller_mIRnuhdx7l5sN @Seller_z3k8APxGfbQEK@Seller_TSXM2A5nxWSuH

Hello All,

We have recently received multiple negative feedback comments that are primarily related to issues beyond our control—such as delivery problems or customers ordering the wrong item. These issues do not reflect the quality of our service or the accuracy of our product listings.

As a result, this feedback is unfairly impacting our performance metrics and overall business reputation. We kindly request a review and removal of these feedback entries under Case ID: 11106136422, as they are not reflective of our service. Thanks

4 votes
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problems at EMA3
by Seller_JzVm29bKwifQs

any one else having issues, i have a load of boxes not checked in that were delivered starting the 6th?

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