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Variation relationships

This article reviews product variation and classification elements.

Variations (also known as parent-child relationships) are sets of products that are related to one another by certain identifiers, such as size, colour or flavour. Good variation relationship listings allow buyers to compare and choose products based on size, colour, or other characteristics from the available options on a single product detail page.

For example, a customer searching for a short-sleeved T-shirt might click a product detail page for a T-shirt that comes in three sizes (small, medium and large) and three colours (blue, red and black). Rather than having to browse separate pages for each colour and size, the customer can select the preferred size and choose the colour from the three available colour variations on the same page.

Examples of good variation families are:

  • Items of clothing that come in different sizes (small, medium, large).
  • Items that come in different colours (blue, red, black).

Elements of a variation relationship:

1. Parent listing: The parent listing is a non-buyable product used to relate child products

The Amazon catalogue uses the parent listing to establish relationships between the child products. For example, if two shirts have the same parent, then they are related and are considered child products.

2. Child products: The products that are related to each parent listing

The child product is a variation of the parent product, with one parent product usually having multiple child products. Each child product has a characteristic that is different from other child products, e.g. size or colour. A child product can only have one parent product. The parent product and child products make up a "variation family".

3. Variation theme: The relationship between the children

The variation theme is the characteristic that is different from one child product to another child product. Child products can have more than one variation theme. For example, T-shirts could have the variation themes of colour and size. Different product categories may have different variation themes that you can use to list your products. For example, in the clothing, accessories and luggage category, the variation themes of the child products could be size and colour. In the pet supplies category, the variation themes of the child products could be flavour, scent and quantity.

4. Grouping attributes: Products that can be grouped together that are part of the same family

Grouping attributes define how the products can be variated together. All products in a variation must share the same grouping attribute to be part of the same family. For example, "brand" (e.g. Amazon Essentials) is a grouping attribute for clothing. This means that a variation family in clothing will only include products that have the same "brand" (Amazon Essentials). Grouping attributes are required and must be identical across a variation family. Any two products with the same product type that share the same grouping attribute values can be grouped together in the same variation family.

Note: The difference between "variation theme" and "grouping attribute" in a variation family is that the "grouping attribute" of all child ASINs must be the same, whilst the "variation theme" value varies among child ASINs. For example, when the grouping attribute of a variation family is "men's shirt" and the variation theme of the family is colour, all child ASINs must be a "men's shirt", whilst child ASIN 1 can be the colour red and child ASIN 2 can be the colour white.

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You can now recover up to 80% of your product value from unfulfilled customer returns through the FBA Grade and Resell programme.

This programme automatically evaluates and lists your returned items in used condition. You have full control over pricing without any programme fees (we’ll provide 60 days notice before introducing any fees).

This service is currently available to sellers in the UK, France, Germany, Italy, Spain, Czech Republic and Poland.

To activate FBA Grade & Resell, use the following steps:

  1. Go to Seller Central settings.
  2. Click Fulfilment by Amazon.
  3. Scroll to Automated unfulfillable settings and click Edit.
  4. Select FBA Grade & Resell under Enrol in value recovery options.
  5. Set your recovery rates per condition tier.
  6. Click Update.

The FBA Grade and Resell programme is an optional service, with the flexibility to unenrol at any time.

For more information, go to FBA Grade and Resell.

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Itemised Seller Fee VAT Invoices
by Seller_jpihsLF8HREBQ

Our accountant is having a problem reconciling the Amazon Fee VAT invoices against individual sales transactions.

I opened a ticket with Seller Support asking how we can get an itemised seller fee VAT invoice at the end of January but have still not received a response.

I'm aware that this is an ongoing issue that is effecting other sellers, has anyone else managed to get a response out of Amazon on this?

As it stands we can't match fees taken against invoices and the accounts are a mess and nothing is matching up.

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Some people say that if you buy from Amazon or Walmart you can sell on Amazon marketplace and amazon accepts invoices but only if the seller is Amazon. Everyone says different. Do you have any experience with that?

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mdri-exec-escalations@amazon.co.uk does not respond
by Seller_ZOX9XGpVRPRwb

Hi @Seller_gAhPNiLrkfTcr

We would like to pay the owed VAT and we wrote to this email Amazon provided us with a month ago: mdri-exec-escalations@amazon.co.uk, however, there's no response so far.

Is there any way that we can contact to the person in charge? We just need them to confirm our owed VAT amount and the bank account which we remit to.

We need their response asap, thanks.

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Fellow Sellers,

I’m facing a critical situation and urgently need your advice - support.

What Happened:

Pricing Error: Listed my £599 product at £10 for 1 minute (in order to see difference in amazon fees).

Bot Exploitation: 30 units bought instantly, likely by bots.

Support Failure: Account manager promised cancellations, but 18/30 orders have shipped.

Financial Loss: £17,700+ at stake, threatening my small business and family (newborn twins).*

Actions Taken:

Immediate price correction.

Refunded Payment Complete orders (no guarantee of cancellation).

Escalated to Seller Support, Account Manager, and the Jeff email which is apparently a line to executives.

Amazon’s Contradiction:

Account Manager: “Orders will be cancelled” (see screenshot).

Reality: Shipments continue, support unresponsive.*

Questions for the Community:

Has anyone successfully cancelled orders after a pricing error? How?

How do I escalate this when Amazon’s systems keep failing?

Are bots exploiting pricing errors a known issue?*

Screenshots Attached:

Account manager’s cancellation promise.

Shipment confirmations post-assurance.*

This is a systemic failure. If Amazon won’t protect sellers from bot exploitation, what’s next? Please share your insights or similar experiences. #PricingError #AmazonFail

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Wrongful Copyrights Infringement
by Seller_7pDvjaP1zn6iT

Hi

I am a new seller, with brand registry. I started selling a toy couple of weeks ago and today the listing has been taken down on grounds of "Copyright infringement".

The toy is similar in some features to the claimant's toy but also distinctively different. For example:

The claimant toy is for 4+ ages - Mine is 3+ ages

The claimant toy needs batteries - Mine doesn't

The claimant toy has electronic lights that light up - Mine has no such feature

The claimant toy has makes electronic sounds of various types - Mine has no such feature

The branding and packaging is completely different too.

In general, vehicle toys have many similarities and that is what the claim seems to be based on. The claimant, of course, didn't highlight the differences and Amazon didn't seem to have noticed them either. The claim appears to be an anti-competitive action by the complainant to eliminate a competing but legally distinct product.

I have created a document that does side by side comparison of the products to highlight the "key" differences.

I tried to handle this issue through seller support, but they asked me to respond through "Policy violation Appeal" page. Now the issues is that the "Appeal" page does not have any option where I can fight this case on the basis of "wrongful" claim by sharing the "key differences document" that I have created. It shows the following acceptable options and mentions that no other documents will be accepted:

What is the best way to proceed with this please? I sourced the toy from AliBaba and the customised contents were sold on Amazon.

Thanks for your time reading my query.

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CASE ID 10847273382

I have a trademark policy violation which I do not understand how it is a real violation. This will NOT hold up in court as it would not get confused, we are getting bullied by a bigger seller here. What are my options?

@Seller_TSXM2A5nxWSuH @Seller_mIRnuhdx7l5sN

Our product:

A Christmas themed black boxed card game about doing physical challenges for adults named "more VS less".

The trademark complaint product:

A white family game with a completely different design about guessing facts named "more OR less"

Why do I not have the ability to argue this in an appeal? All I can do for options is upload their letter stating I can use their trademark when I haven't even infringed on their trademark.

Their words:

more vs less is confusing and buyers will think it's our product"

I highly doubt it as they look entirely different.

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I sent a shipment to Amazon in January, all items were received and shipped to the final destinations. The shipment has now been closed but my items are still not in my inventory and have now disappeared from my listings, I have made some sales on these items and they are awaiting dispatch to customers but I still don’t have any available stock. I have contacted seller support and was told it can take up to 30 days to reach the final destinations. It’s been more than 30 days now and I have again contacted seller support and now I have been told it can take up to 60 days to reach the final destination. Can someone help me please? Thanks.

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Prep Poly Bag - Can't send shipment
by Seller_EYHzoGXvjnYm6

I have just tried to create an FBA shipment, but can't complete the shipment unless I agreed to the pre poly bag fee of 75p per units. We have been selling this item for many years, without having to pack in a poly bag. The product is seeds packaged in a cardboard box, what's changed?

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Amazon credit card theft
by Seller_vvzPiB8hQbEyU

My account was suspended from selling in October 2023, but in December 2024, my credit card was deducted $71 from the French site. I complained to Amazon customer service, but they didn't give me the money, and they said they couldn't find it. I really haven't seen such a rogue company that stole my money and asked me to complain. After I complained, they said I was suspected of fraud and didn't give me the money. I don't know why Amazon can exist for so long.

I don't know if other sellers have encountered this problem. How can I get my money back?

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