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In the spirit of the giving season, we’re asking our Seller Forums members to share pearls of wisdom you’ve learned from other Amazon selling partners. Give the gift of knowledge this year and share your advice in Seller Forums for a chance to win 1 of 10 £100 Amazon gift cards! See Terms and Conditions.

Amazon EU Sàrl, 38 avenue John F. Kennedy, L-1855 Luxembourg, a Luxembourg entity (“Amazon”) is the promoter and prize provider of this competition. No purchase or payment required to enter or win. The promotion begins and ends on the dates and times specified in the linked announcement for the promotion (e.g., the post on Seller Forums, email, social media, and Seller Central). You must be a legal resident of the UK and 18 years of age or older to participate. Limit one entry per Seller Forums account. You must be an actively enrolled Amazon selling partner with a Seller Forums account. You may enter the promotion via one of the entry methods described. To participate, review the linked announcement for this promotion and follow the instructions to enter. Odds of winning depend on the number of eligible entries received. Our and our affiliates’ employees and their immediate family members, and associates enrolled in the Amazon Associates program are not eligible to participate.

Responses on this thread will be accepted until 9 December, 2024, at which point 10 respondents will be randomly drawn and awarded £100 in Amazon gift cards. We will notify the potential prize winners via their Seller Central account, and post the winner’s usernames on Forums. Potential winners will be notified as specified in the linked announcement for the promotion within 5 days of the end of the promotion, and once notified, you will have 72 hours to claim the prize. If the potential winner does not respond within 72 hours or if the potential winner is deemed ineligible prior to the prize being awarded, Amazon may, in its sole discretion, award the applicable prize to an alternate potential winner.

By entering the promotion, you agree that Amazon and its affiliates, the prize provider(s), and Facebook, Instagram, Snapchat, and Twitter, will have no liability, and will be held harmless from and against any liability or loss, including reasonable attorney’s fees and costs, for all matters related to your acceptance, possession, experience with, use or misuse of the prize or participation in the promotion. You also agree to a release of any claims to intellectual property or proprietary knowledge that you choose to include in your response or submission to the promotion.

By entering the promotion, you consent to your Amazon Seller Forums username being shared publicly if you are selected as a winner. If the prize is an Amazon Gift Card (“GC”), each winner must have or will need to create an Amazon.co.uk account in order to redeem the GC. The GC may only be used for purchases of eligible goods on Amazon.co.uk or certain of its affiliated websites. The GC cannot be redeemed for the purchase of another GC. Except as required by law, the GC cannot be transferred for value or redeemed for cash. To redeem or view a GC balance, visit “Your Account” on Amazon.co.uk.

Amazon is not responsible if any GC is lost, stolen, destroyed or used without permission. If the GC is lost or stolen, it will not be replaced. The Amazon.co.uk Conditions of Use & Sale apply. See https://www.amazon.co.uk/gc-legal for complete terms and conditions. We reserve the right to change these terms and conditions from time to time in our discretion. All terms and conditions are applicable to the extent permitted by law. No fees apply to Gift Cards. Gift Cards, including any unused Gift Card balances, expire ten years from the date of issuance.

13 votes
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141 replies
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Brand Registration
by Seller_kh77A9MtOsq7P

I have tried to register a new brand today, which has a trademark, and is a new line of products for 2025. I cant register the brand until a product is setup, and I cannot setup the new product as I get an error saying the brand is invalid.

@Seller_ZyGdB49sb7An4 @Seller_z3k8APxGfbQEK @Seller_mIRnuhdx7l5sN @Seller_j9Bd91CW3ZVpr @Seller_TSXM2A5nxWSuH

I raise an approval to sell the brand and get denied asking me for the EAN, which I provided in a screenshot from GS1 including a genuine product photo.

This is absolute nonsense. Case ID 10609764022

This really should not be so hard or complicated, seller support again utterly hopeless.

Why is this so difficult?

One thing I can say is our hand made products have sold significantly more this year on another platform called ET*Y and we make far more money than we do on Amazon.

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0 replies
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Cannot add new products
by Seller_i3BQXQMmRlwip

Last 2 weeks I have had a problem with adding new products. I am selling toys, and always using existing listings. But now it is not possible. Even if I went through catalog and fill the form, and confirm, new product is never in my inventory. No error message at all. Something has changed in Amazon rules?

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0 votes
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0 replies
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Error FBA-SSR-10002
by Seller_IeaJcc2boq62P

I get this error code Error FBA-SSR-10002 when I want to register for amazon FBA, I know it's because my country isn't eligible but if I change the registered address would it be OK?

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1 reply
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Hi Everyone,

We are reaching out to see if anyone else has experienced a similar issue and to request immediate assistance from Amazon moderators or experienced sellers.

Recently, a serious pricing glitch occurred on one our listing, reducing the price from €44.90 to €10. This error was not initiated by us and we are still investigating with Amazon how this could have happened.

We sold around 170 generating sales of only €1,688.57 instead of the expected €7,588.10 if these were sold at the correct price. This has resulted in a loss of €5,900 for our business.

To make matters worse, the listing is now out of stock during peak sales periods, adding to our losses.

We have contacted Amazon Selling Partner Support, and while they have acknowledged the issue and promised to investigate, they stated it could take 36 hours or more to proceed. Meanwhile, orders cannot be canceled.

We have requested Amazon to:

- Cancel all affected orders and restore the inventory.

- Refund the price difference for shipped orders.

- Compensate us for the opportunity costs and losses incurred.

We are shocked at the lack of safeguards in place to prevent such errors and the delay in resolving this matter. This issue has severely impacted our trust in Amazon’s platform, and we believe it’s important to alert other sellers to such risks.

If any moderators or experienced sellers have insights or advice on how to escalate this matter and ensure a timely resolution, we would greatly appreciate your help.

Thank you for your support.

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0 votes
7 views
1 reply
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Next-gen Selling
by Seller_ZJhFeE3tNKzfh

Has anyone spotted the Next-gen selling button at the bottom of the page - so you can see what Seller Central will look like I assume at some point in 2025?

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0 votes
407 views
9 replies
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ANOTHER A TO Z ROBBERY BY AMAZON
by Seller_6HXPDZ2n6YG3n

It's enough. All third-party sellers need to act together to sue Amazon or take Amazon to court; otherwise, this robbery will never stop.

Here is my story: A customer sent me a message through Amazon chat support saying they wanted to cancel an order. However, the order was already on the way and scheduled to arrive in two days. We informed the customer that the order was on its way and could not be cancelled, but assured them they could open a return request and send it back once they received it.

The customer never responded to us after that. They received the order—Evri took a picture of the parcel being handed to a person, with the door open. Our packaging is clearly visible in the picture, and the GPS location matches the customer's address. However, the customer claimed they never received the order.

We provided Amazon with all the evidence, including photos and proof of delivery, but Amazon still refunded the customer.

The same thing happened with another order. In this case, the customer didn’t ask to cancel it but still claimed they didn’t receive the order. Again, Evri handed the parcel to a person with the door open, and the GPS matched the address, but Amazon refunded the customer despite all the evidence we supplied.

My question is: should I take this matter to court against Amazon or the dishonest customers?

205-4494296-1311503

204-2591684-9150711

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0 votes
35 views
7 replies
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Payment account
by Seller_l9pEgNBN6p1lv

Hello Amazon Seller Community and Amazon Team,

I am reaching out to the Amazon Seller Discussion Forum in hopes of resolving a critical issue with my seller account. My account has been suspended, and despite submitting multiple appeals and providing all necessary documentation, I have not been able to reinstate my account.

The Issue:

My Amazon seller account for the European marketplace was suspended over 4 months ago due to a missed appeal deadline of 30 days, which I was unaware of at the time.

I submitted my appeal immediately after realizing this, including all required documents such as proof of business registration, identity, address, and financial statements.

However, my appeals were rejected within 24 hours, seemingly without a thorough review or explanation of what additional information might be needed.

Funds Withheld:

My funds, which represent a significant amount, have been withheld for over 4 months. These funds are critical for paying supplier invoices and sustaining my business operations.

I’ve received no clear timeline or update regarding when these funds will be released.

Compliance and Documentation:

My business, HTRM Inc., operates lawfully in the U.S. and has been successfully verified on the Amazon.com marketplace.

The same documents, including proof of business registration, identity (passport and driver’s license), utility bills, and bank statements, were submitted for verification.

There have been no reports from buyers, banking institutions, or any authorities regarding fraud, money laundering, or discrepancies with my business operations.

Impact on My Business:

This suspension and fund withholding are causing undue hardship on my business.

I am unable to pay suppliers on time, affecting my reputation and operations.

My Request:

Reinstatement of My Account: I respectfully request the Amazon team to thoroughly review my case and documents.

Release of Withheld Funds: I urgently need clarity on when my funds will be released to settle outstanding obligations.

Clear Guidance: If there are additional documents or steps required to resolve this issue, I am fully prepared to comply.

Personal Verification: I am open to speaking with an Amazon representative directly or undergoing a live identity verification process to resolve this matter.

Support Needed from the Community and Amazon Team:

I am seeking advice from the seller community on how to best escalate this issue or resolve it effectively. If anyone has faced similar challenges, I would greatly appreciate hearing about your experiences and solutions.

Additionally, I kindly request Amazon team members monitoring this forum to review my case and provide further assistance. My business is committed to maintaining compliance and contributing to the Amazon ecosystem, and I am confident this issue can be resolved with the right support.

Thank you for taking the time to read my post. I sincerely hope to resolve this matter soon and would be grateful for any guidance or help.

0 votes
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2 replies
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We’ll launch our Amazon.ie store in 2025, which will give you the opportunity to expand your European business and reach millions of customers in Ireland.

Ahead of the launch, Ireland is now available as a new country option in your European Seller Central account. Your professional selling plan will include the Ireland store.

If you don’t see Amazon.ie in your Seller Central drop-down menu, go to How to expand to other stores and follow the instructions to enable multi-store selling.

List your products now, or use Build International Listings to synchronise existing offers from another store, to be one of the first sellers on Amazon Ireland.

2 votes
3 votes
178 views
9 replies
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Dear All

are Amazon customers allowed to blackmail us? This particular amazon customer try to do a return first saying he had not received watch, then said the watch was defective, then blackmail us for £200 gift card, then do negative feedback, then do A-Z Claim

We had asked for the amazon feedback to be removed and amazon said they cannot remove the feedback. We even chat to amazon seller support and ask again for the amazon customer feedback to be looked at and amazon said the feedback is correct which means that the feedback is correct to ask £200 gift card and blackmailing by customer is being tolerated by amazon

What do you all think?

Amazon Feedback received:

"can i get a £200 gift card refund please as this watch does not work with ipad and i bought it i dont want another watch and dont have the means to pay you post."

4 votes
0 votes
905 views
18 replies
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GPSR help
by Seller_0OzgtzvQV7Nle

Hello

I have multiple SKUs uploaded to GPSR that have been under review for more than 7 days but are still in review status. It's coming up to the 13 December deadline, so will these SKUs under review be removed as well?

There are also some SKUs that have been reviewed but are still showing in the ‘Open’ panel with a message that they need to be submitted, will these be removed as well?

0 votes
0 votes
133 views
18 replies
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