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Dear Community/Sellers,

Starting January 15, 2025, we have updated the Valid Tracking Rate (VTR) policy for seller-fulfilled orders to allow customers to track a higher number of their orders.

We will start enforcement of the new VTR policy on February 25, 2025. We encourage you to consult your applicable Amazon store's Valid Tracking Rate (VTR) page for detailed information on VTR requirements and calculation.

You can also find more information on this topic in this video.

Thank you, Ezra.

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3 votes
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FBA Manufacturers bar codes
by Seller_VZBgBQdklmLkq
Amazon replied

Hoping someone else has come across this.

I recently sent in a box of mixed items and had x4 of a certain product which when it came to labeling up was said that the manufacturers barcode will be used.

The box has been in a state of receiving for over a week now with all products received apart from the 4 that didn't need one of my produced barcodes there is inbound 4 received 0, it just seems odd that they're the only items missing.

Anyone else had this?

Thanks in advance.

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2 replies
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Hi fellow sellers,

I need some advice on taking Amazon UK to court over withheld funds. My seller account was deactivated, and Amazon is refusing to release my balance, alleging that I sold inauthentic products. However, all the perfumes I sold were genuine, purchased from duty-free stores and high-street retailers. Unfortunately, I no longer have the original receipts.

Amazon has provided their final response, stating that the funds will not be released. I have appealed multiple times, but they continue to uphold their decision without providing valid evidence of wrongdoing. I have never had any A-to-Z claims, return requests, or customer complaints about my products.

I am now considering filing a small claim against Amazon UK and would appreciate any advice on:

• The correct legal name and registered address of Amazon UK to include in the court claim. Since Amazon operates under multiple company names, I want to ensure I use the correct details.

• The likelihood of winning my case without original receipts, given that all my products were genuine and there were no customer disputes.

• Any previous experiences or guidance on how to proceed effectively.

Any insights or suggestions would be greatly appreciated. Thank you in advance!

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4 replies
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Well that went smoother than expected Amazon
by Seller_mS10UjVYuuGor

I'm amazed, so credit where it is due, some Amazon verification systems work.

After opening a second company my accountant in his wisdom put it together with my original company into a VAT group. HMRC in their wisdom decided to quash the old VAT number and issue a completely new one for the group, of course negating everywhere I had the old number lodged (why they couldn't just use the old one I do not know).

Imagine my dread when I remembered I'd need to change it in Seller Central, visions of account deactivation, funds withheld and complete reverification instantly sprung to mind so admittedly I put it off for a while.

Today I thought it has to be done at some point so read the instructions and that said to first remove the old VAT number first (assumed deactivation would be instant at that point) so gingerly pressed the button. Nothing happened except the old VAT number disappeared and an email arrived telling me I'd been unsubscibed from auto invoicing. Surprised I still had access to Seller Central I entered the new VAT number remembering to add GB in front and expected to need to upload new VAT certificate etc but nothing, it just said verifying. At that point I went to make a coffee expecting emails of what I'd need to upload etc. But no, nothing arrived.

10 mins later I plucked up the courage to refresh the page and to my amazement, without uploading a single document or being deactivated at all it said verified. Thinking I was hallucinating I went away from the page and came back, still verified with the new number. I've rejoined auto invoicing and just have to wait severn days for that to become active so perhaps a few invoice uploads for any business orders and that's it.

Well done Amazon, some of your verification tools work.

1 vote
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The Value of Transparency with Sellers
by Seller_HwaQlgFnhSuGS

I have previously registered our business on 'another platform' as part of delving into how moving away from 'less attractive' platforms may help with growth. I get that each platform has its own issues and that those issues will affect each business or model diffently. Obvioulsy what a business or individual finds attractive will always be relative and subject to many caveats, so this is very generalisation. I am sure that the other platform has other issues.

To be clear, I have never listed on the other platform... but I have registered and verified out of curiosity. Registration and verification was all complete within 24hrs. That however is not my reason for posting.

Can you as an Amazon seller imagine this email? (see image)

I dream of such black & white emails. Just leaving this out there.

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AMAZON, Stop Sending 'Parcel May Be Lost' Warnings!
by Seller_2PJJEd2rbDKIb

I am going to keep posting this everytime we get a INR that we know is fraudulent

5 today out of 60 orders.

Why are you sending emails to customers, suggesting that their order might be lost or missing, when the delivery method is just Royal Mail 2nd Class with no tracking involved?

We buy the labels directly from Amazon, which should be more than sufficient. Instead, these messages only open the door for fraudulent customers to exploit the situation and request a free refund. We’re able to address most cases by providing the customer with the label, and then we proceed to file a compensation claim with Royal Mail.

On our website, non-deliveries are rare, occurring roughly once in 2,000 orders. However, on Amazon, the rate seems to be more like one in 75, revealing the high level of fraudulent activity on the platform.

Last two:

Hello ,package didn't arrive

31-Jan-2025 12:47

Hi, my updates say that the package has been lost. I would like to request a refund.

31-Jan-2025 08:10

Date kept changing, then got a notification saying it may be lost from amazon

3 votes
0 votes
34 views
3 replies
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1 star feedback left with no proof
by Seller_TRs8x2JRNgiPL
Amazon replied

I have received a Negative review on a product we sell a lot of.

The problem is we have never had any good reviews on this item.

so now it is marked as very poor.

The customer did not contact us or ask for a refund or replacement.

I know the product was fine and packaged well when it left us.

They claim the product was dented and scratched

without proof or contacting us, how our they allowed to leave a 1 star review ?

which as we know is damaging to us as sellers

1 vote
1 vote
308 views
4 replies
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We have been using DX to ship our canvas orders on a next day delivery service for over a year with zero issues, now all of a sudden our VTR has dropped to 75% saying the tracking numbers are invalid when they arent??? what on earth is going on? Amazon sort it!!

1 vote
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7 replies
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Spambots
by Seller_ZJhFeE3tNKzfh

Forum Moderators @Seller_DNQGSsdC7DccM

Can you take a look at the accoutns @Seller_cS7aR5vb2IA5s and @Seller_ssemBDIznqPSz?

They hit multiple threads a few weeks ago with the same phrase and are doing so again this morning, simply posting multiple times of threads with the phrase 'Thank you for this valuable information.' or 'Thank you for the information you provided.'

Unsure what their angle is. DDOS attack maybe? Seems a bit odd.

4 votes
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6 replies
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Ungating issue
by Seller_UddJIqzBSOrp9

hello guys, I am having trouble getting ungated. My suppliers invoice states all of the relevant information including 10x items. I have been automatically declined 21 times now, do I just keep on trying?

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1 reply
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Have just left my first 5* feedback for seller support in a very long time for switched item customer return reimbursement. Issue resolved and reimbursed within 24 hours!

Credit where it's due, the case was well handled. Congratulations Amazon, that's a 1 in 733 success rate!

2 votes
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5 replies
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