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Welcome to Seller Forums

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In the spirit of the giving season, we’re asking our Seller Forums members to share pearls of wisdom you’ve learned from other Amazon selling partners. Give the gift of knowledge this year and share your advice in Seller Forums for a chance to win 1 of 10 £100 Amazon gift cards! See Terms and Conditions.

Amazon EU Sàrl, 38 avenue John F. Kennedy, L-1855 Luxembourg, a Luxembourg entity (“Amazon”) is the promoter and prize provider of this competition. No purchase or payment required to enter or win. The promotion begins and ends on the dates and times specified in the linked announcement for the promotion (e.g., the post on Seller Forums, email, social media, and Seller Central). You must be a legal resident of the UK and 18 years of age or older to participate. Limit one entry per Seller Forums account. You must be an actively enrolled Amazon selling partner with a Seller Forums account. You may enter the promotion via one of the entry methods described. To participate, review the linked announcement for this promotion and follow the instructions to enter. Odds of winning depend on the number of eligible entries received. Our and our affiliates’ employees and their immediate family members, and associates enrolled in the Amazon Associates program are not eligible to participate.

Responses on this thread will be accepted until 9 December, 2024, at which point 10 respondents will be randomly drawn and awarded £100 in Amazon gift cards. We will notify the potential prize winners via their Seller Central account, and post the winner’s usernames on Forums. Potential winners will be notified as specified in the linked announcement for the promotion within 5 days of the end of the promotion, and once notified, you will have 72 hours to claim the prize. If the potential winner does not respond within 72 hours or if the potential winner is deemed ineligible prior to the prize being awarded, Amazon may, in its sole discretion, award the applicable prize to an alternate potential winner.

By entering the promotion, you agree that Amazon and its affiliates, the prize provider(s), and Facebook, Instagram, Snapchat, and Twitter, will have no liability, and will be held harmless from and against any liability or loss, including reasonable attorney’s fees and costs, for all matters related to your acceptance, possession, experience with, use or misuse of the prize or participation in the promotion. You also agree to a release of any claims to intellectual property or proprietary knowledge that you choose to include in your response or submission to the promotion.

By entering the promotion, you consent to your Amazon Seller Forums username being shared publicly if you are selected as a winner. If the prize is an Amazon Gift Card (“GC”), each winner must have or will need to create an Amazon.co.uk account in order to redeem the GC. The GC may only be used for purchases of eligible goods on Amazon.co.uk or certain of its affiliated websites. The GC cannot be redeemed for the purchase of another GC. Except as required by law, the GC cannot be transferred for value or redeemed for cash. To redeem or view a GC balance, visit “Your Account” on Amazon.co.uk.

Amazon is not responsible if any GC is lost, stolen, destroyed or used without permission. If the GC is lost or stolen, it will not be replaced. The Amazon.co.uk Conditions of Use & Sale apply. See https://www.amazon.co.uk/gc-legal for complete terms and conditions. We reserve the right to change these terms and conditions from time to time in our discretion. All terms and conditions are applicable to the extent permitted by law. No fees apply to Gift Cards. Gift Cards, including any unused Gift Card balances, expire ten years from the date of issuance.

10 votes
57 votes
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127 replies
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Dear Amazon Seller Community,

I’ve been an Amazon seller for around 14 years now & using PF 48 for all the deliveries , and in that time, I’ve encountered numerous A-Z claims. While these claims are nothing new to us, we’ve recently had a situation that has left us a bit confused, and we’re hoping to get some clarity and advice from fellow sellers or Amazon experts.

Historically, as long as an order was delivered on time and we provided tracking and signature confirmation, we could generally rely on that information to defend ourselves against A-Z claims. This has been our approach for years, and it’s worked well, particularly when tracking shows that the package was delivered and signed for by the customer.

However, today we received a new experience that left us questioning whether Amazon's A-Z claim policy has changed. Here’s the response we received from Amazon:

"The customer reported an issue with delivery. In this case, the tracking information indicates 'delivered', but the customer did not receive the package. Because you provided sufficient information that proves the order was actually received by the customer, we will not count the claim against your Order Defect Rate."

While we appreciated that the claim would not be counted against our Order Defect Rate, the situation has raised some questions for us. We did respond by stating that we are prepared to issue a refund as soon as the item is returned. Typically, Amazon has taken responsibility in cases where the package was delivered to the address provided and was signed for by the customer.

Now, we’re a bit uncertain: Is there a new policy in place where, regardless of delivery confirmation and tracking, if a customer claims they didn’t receive the item, the seller is automatically held responsible? We’ve always been under the impression that if the package was delivered to the correct address, signed for, and tracking confirmed it, then the seller was not responsible for claims of non-receipt.

Can any of you offer some advice or insights into this? Have there been any recent changes to the A-Z claim policy that we might not be aware of? And if so, what steps can we take to protect ourselves moving forward?

Looking forward to your responses and advice.

Best regards,

Smart Fashion

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0 replies
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Hey there, Amazon sellers! Ready to become a feedback-handling expert? Let's dive into some creative tips to help you navigate the sometimes choppy waters of customer feedback.

1. The Feedback Tango: Two Steps Forward, No Steps Back

  • Reach out to unhappy customers with the grace of a ballroom dancer
  • Resolve issues faster than you can say “Prime shipping”
  • Remember: No pressure, no bribes – keep it classy!

2. The Goldilocks Approach to Feedback Resolution

  • Not too hot (pushy), not too cold (indifferent)
  • Just right: “We've addressed your concerns. Feel free to update your feedback if you're satisfied!”

3. The Feedback Time Machine (60-Day Edition)

  • Remind buyers they have a 60-day window to modify feedback
  • But remember, you can't go back in time yourself – no editing allowed!

4. The Response Artiste: Crafting Your Masterpiece

  • When buyers won't budge, paint your side of the story
  • Keep it short, sweet, and more professional than a LinkedIn profile

5. The One-Shot Wonder: Make Your Response Count

  • You've got one chance to respond – make it count like a limited edition product
  • Can't edit, but you can delete and start over (just once, though!)

6. The Feedback Vanishing Act

  • If a buyer modifies their feedback, your response pulls a Houdini
  • But fear not! You get a fresh chance to respond.

Remember, handling feedback is like being a DJ – it's all about striking the right tone and keeping your audience (other potential buyers) engaged. Stay positive, be proactive, and watch those stars shine!

We are planning to host an Ask Amazon event soon for this topic, stay tuned!

Angie 🦋

1 vote
0 votes
328 views
36 replies
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Why have most of my child listings seperated from the parent listings AGAIN!!!!!!!! this stupid A.I system!!! doing this at the busiest period of the year, now costing me a fortune in ads that are not covnerting into sales. Honestly im done, i spend 3 weeks already this year sorting this out once, amazon your an absolute joke!!!!

25 votes
0 votes
2.7K views
30 replies
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Authorisation to sell alcohol
by Seller_SlzTh3rIBjgi9
Amazon replied

good morning all.

I have a wine shop. I was hoping to open a store on Amazon for bulk orders and they, rightly asked for a personal and premises licence. No problem, I’ve uploaded them. The first was declined and no reason stated. The second was declined and stated that I needed to upload a valid personal and premises licence… which I thought I already had. The third was declined for the same reason… and now my applications are being automatically declined by AI. 3 times I have asked what I am doing wrong or what I need to do, but have never had a clear response (and the responses I HAVE had, I could not reply to. One of them told me to reapply in a couple of days and change the name of the uploaded files… which was wild).

Seller support told me that the team that looks at applications are uncontactable and I must wait for them to look at my appeal… but I should have had a reply 3 days ago and I’m still waiting. Support told me that there’s nothing they can do… so to me, it looks like I’m just in limbo, with no route in or out… this can’t be right, can it?! I’ve been trying for almost 4 weeks!

I wouldn’t mind so much but I’m literally paying for a store that, if I can’t sell wine through, is completely pointless… coz I’m, ya know, a wine shop. What should I be looking for? What’s the obvious thing that I’m missing here?

0 votes
0 votes
112 views
13 replies
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Hi everyone,

As we approach the end of 2024, it’s a perfect time to reflect on the year and share our experiences. Whether it was a year of growth, challenges, or somewhere in between, we can learn a lot from each other’s journeys.

Without sharing any confidential details, I’d love to hear your thoughts:

  1. How did 2024 compare to previous years for your Amazon business—more successful, about the same, or less successful?
  2. What do you think influenced your experience this year (e.g., product changes, new strategies, market trends)?
  3. If you faced challenges, what lessons did you take away, and how might they shape your plans for 2025?

Looking forward to hearing your stories.

All the best, Ezra 😊

0 votes
0 votes
16 views
3 replies
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Error 8572
by Seller_OReLpmkQLmYUp

I keep getting error code 8572. I gave seller support all the information they needed about my UPC code and I get the same response over and over again, I have provided the GS1 certificate so many times of proof that I'm associated with the UPC, and I bought it from the official GS1 UK site. It has been about 3 weeks since creating the first listing.

1. The details on the GS1 were correct. GS1 UK GTIN certificate provided few times.

2. The interval between the UPC purchase and the listing was more than 72 hours.

3. I have created and deleted the listing several times, and the same error 8572 keeps popping up.

Can you please help me? Case number 10526447422

0 votes
0 votes
2 views
0 replies
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Being Robbed by Amazon?
by Seller_zjYfcV4aBG8cV

I am currently being scammed by Amazon. This is the only word I have to describe the behaviour being conducted.

I have not had any active listings in over a year on my Amazon France store.

I have now had 3 seperate charges raised on my account, two for over 50 € in a 2 week period, and one for just over 10 €.

They are listed as "other" transactions with a reason of "misc adjustment" when i downloaded the statement.

I have opened two seperate cases in seller support 10423135202 and 10401604372.

the MD here also emailed the Mangingdirector email address at amazon on 7th of November, this too has been ignored.

Essentially I am being charged with no apparent reason, Amazon refuse to engage and provide a solution or at leats an answer to justify their behaviour, and instead just ignore any contact I raise.

I have now raised my 3rd case today and again it has gone unanswered.

What on earth can I do in this situation?

0 votes
0 votes
17 views
1 reply
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Need to make my first VAT payment to France. Singularity are my tax provider but their comms is poor to say the least. They have advised me how much to pay but not how to do this!

0 votes
0 votes
8 views
1 reply
Latest activity
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Shipment stuck on collected status...not in transit
by Seller_2MIuYCT75MJGw

Hi - I have pallet that Amazon says was collected but hasnt made it to transit. UPS were suppose to collect on 27th september but according to my fulfilment house collected on 4th October. There's no date on when collected status was activated. Unlike other collections, the pallet collection is not registered UPS tracking system which I had to find a way to access with no help from Amazon support.

I'm not getting answers as to why the tracking on Amazon says collected but the UPS system hasn't registered the pallet.

Can anyone let me know of similar experience. Do UPS collect pallets on different days than scheduled? Do they charge you for missed collections? Do they attempt to collect more than once?

I have been in contact with help support for weeks who only care about the Bill of Lading. I just need to know what has happen so I can find the pallet.

Thank you all in advance. Needless to say that with no stock my black friday was very dark!

0 votes
0 votes
3 views
0 replies
Latest activity
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Unable to find upload option for bank letter
by Seller_lvUhXIhfS3L0U

Hi everyone,

I received an email from Amazon asking me to upload a certified bank letter to verify my account. However, after logging into Seller Central and navigating to the page mentioned in the email (Account Information Settings), I can’t find any option to upload the document.

Here’s the relevant part of the email for reference:

Email Excerpt:

"Your account has failed our verification process. As a result, your listings are inactive and funds will not be transferred to you but will stay in your account while we work with you to address this issue in accordance with our Funds disbursement eligibility policy:

https://sellercentral.amazon.co.uk/gp/help/external/help.html?itemID=9RA9LYBJ3QP27M6

We recently contacted you because we need some additional information to verify your account. We have not received the requested information.

How do I reactivate my account?

Please provide a scanned copy of a certified bank letter for the primary beneficial owner/primary contact person.

How do I submit the required documents?

Go to the "Settings" section in Seller Central:

https://sellercentral-europe.amazon.com/hz/sc/account-information

Follow the on-screen instructions to upload the required document.

Click 'Save' and 'Submit for verification.'"

I’ve checked the suggested section but cannot find any upload option.

Has anyone experienced this before? Any guidance on where to upload the document or what to do next would be greatly appreciated!

Thanks in advance!

0 votes
0 votes
3 views
0 replies
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