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🗓️ MARK YOUR CALENDARS: Join us on May 22nd for a Q&A session with members of the Amazon Global Selling Team! As ecommerce continues to accelerate across Europe, more U.S. sellers are expanding into the EU to boost sales and reach millions of new customers. Now is the perfect time to take your brand global! This is a great opportunity to learn, ask questions, and provide feedback directly to the Global Selling Team.

Whether you're new to global selling or a seasoned seller, this is your chance to:

  • Get answers to your pressing global selling questions
  • Receive expert advice for global selling and growing your brand beyond borders
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Global Selling.

1. 🌍 Unlock EU Opportunities: With Amazon’s state-of-the-art logistics, powerful tools and world-class customer service, you can:

  • Reach shoppers across 28 EU countries with one selling account
  • Cross-list your products across multiple Amazon stores with ease
  • Streamline your global operations with supply chain solutions and trusted international logistics
  • Simplify payments with easy, secure global payment solutions

2. 📦 Sell worldwide with FBA: FBA Export lets you sell to customers in other countries shopping on Amazon. After viewing your export-eligible products stored in US fulfillment centers, customers see a price at checkout that includes international shipping and an import fee. When they make a purchase, we ship to them on your behalf—at no additional cost to you.

3. 🔎 US vs. Europe selling on Amazon: From VAT to Amazon product compliance, learn everything you need to know about expanding your ecommerce business in Europe.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with expanding their brand, and let's build momentum heading into the May 22nd Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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1 reply
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Brand Invoice Getting Denied for Brand approval
by Seller_41As0dmWtIaCT
Amazon replied

Our invoice from the ACTUAL brand keeps getting denied. We keep requesting a manual review. Can we please get help with this from anyone at seller support.

@Seller_OOVUXZLmb2UEH

@Seller_pXiU6IvYm8DUt

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0 votes
12 views
9 replies
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Variation Issue Nightmare
by Seller_vWuGqtGVyhZxm
Amazon replied

Is anyone just constantly plagued by these 8040 errors where branded product variations just fall off the page and then dealing with Amazon.com is a true nightmare to fix it?

I mean we are literally talking about colors or sizes of the correct model number just falling off the page on Amazon.com and Amazon.com staff members act like putting it back on the page is some top secret affair.

Why do they continue to over complicate this type of stuff? They legit have access to everything and can clearly see when the products are all exactly the same. It leads to large scale revenue losses, cash flow losses, ranking losses and disappointed customers.

It is truly abuse of third party sellers and truly one of the most annoying, stressful things on the planet especially if the products are material to your business.

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3 replies
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CASE No. 17735752331 Feature Offer Needs Reviewed
by Seller_G0mUArGK9ZqaS
Amazon replied

Good evening. @Seller_RSwABJNHpHnEZ @Seller_khUF6HPR2AHxu @Seller_8hQgfj6OVZYse @Seller_FJwyF3iu5qxUY @Seller_GEZPMc4CeQfh6 @Seller_zukQNO61PzGck

@Seller_guPeMXBrBxqyU @Seller_CnfW62x6yxvJw @Seller_JT2cdQLa0Oueg@Seller_t9kvdr2yixQej

@Seller_1KYLYkgAlu4xX

@Seller_F4AbbFj6ovBk3

@Seller_RsATYbG9XP0HP

@Seller_l3eCP9f1PtJXC

I have a problem on feature buy box and really need a manual review. 30 days ago, I had at least 6% and it was climbing. At one point, I had a buyer who kept a book for 22 days and then returned it. It caused a negative on the account which resulted in a negative balance. That amount has been partially credited back on a Safe-T request. I also fixed the balance after going to my bank several times.

The reference numbers are 17716547871 and 17735752331.

Include any relevant reference numbers (Optional)

ASIN: B07WJ6B4GS, B01K16HVXG, B00FQ2ACNC, 0997819510

SKU: ZF-PZ8N-OCT1

I will be grateful for any help you can give us.

Judy Madden aka crazyokies

0 votes
0 votes
16 views
1 reply
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Restricted Product
by Seller_lz8iN5ZUkpPoH
Amazon replied

who can I talk to about my restricted product? I submitted the form for the requested information and my product is still under restriction

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2 replies
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Hello,

I am looking for some emergency assistance with a chargeback from a customer who ordered 60 Cell Phones from us on Amazon.

Here are some of the facts:

-The customer ordered 60 Cell Phones from us on 1-28-2025

-The order was shipped On Time (the same day) and scanned by the carrier on that day

-Amazon Buy Shipping services used, and a 'Claims Protected' Shipping method was selected.

-The customer emailed us saying that they did not receive the items, even though they were delivered and signed for by the customer.

-The customer filed a chargeback for the full amount of the order - $7,497.00. The chargeback reason code is C08 which is for Merchandise not Received -- The exact circumstance in which the Claims Protection under Amazon Buy Shipping is meant to protect sellers from.

-This past Sunday, we received an email that the chargeback was granted to the customer and that our account was debited for the full amount.

-We responded to the chargeback email citing the policy, but we keep receiving the same generic response that the Chargeback decision is decided by the card issuer.

However, while the card issuer may make their decision on who wins the chargeback claim, similar to A to Z Claims where Amazon elects to Grant claims by either 'Seller Funded' or 'Amazon Funded'.

In this case, since the policy states that we are protected against situations where the buyer reports problems with delivery, we are supposed to be protected by Amazon. If we knew that there was an over $7000 risk when filling this multi quantity order, we would have NEVER shipped it. Amazon has placed us in a precarious situation financially, and we can not afford to take this loss, nor should we, based on Amazon's own written policy.

I am looking for help from mods here to escalate, because we are not getting a real human response when responding to the chargeback team.

The Order ID for this order is : 114-7657127-7448216

Greatly appreciate the help.

-Maurice

22 votes
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1.1K views
40 replies
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Here is my dilemma. One of many selling on Amazon. I was approved to sell a Spiderman blanket. I purchased 60 of them at wholesale from a approved wholesaler. I received my shipment, created a listing (didn't make it myself just used the one already on the system) and sent in 48 of the blankets. On their way to the fulfillment center I get a notification I needed to apply to sell the blankets. They want to see the purchase of 100 or more dated the date of the notification or earlier. Now of course my invoice is going to show the purchase of 60 and not 100. If I had knew this prior to the notification I would have purchased the 100. Now I have 48 of these sitting at the warehouse and my listing is inactive. Has anyone else had this happen and how can I fix it?

0 votes
0 votes
154 views
14 replies
Latest activity
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Brand story option not showing in A+ Content
by Seller_t0k0sRce3o5ug
Amazon replied

Hello,

I don't have the brand story option available in A+ Content anymore, the only option I have is Basic Content. I have already enrolled my brand in Brand registry.

The option of brand story was available before, but my account was inactive for almost 2 to 3 months and I am a professional seller as well. Help me out guys. Thanks!

0 votes
0 votes
3 views
1 reply
Latest activity
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Review Violating Community Standards
by Seller_sGhP83PNZXebD

Hi everyone,

I'm a new seller and was looking for some guidance on product reviews.

One of my Vine reviewers left a 2 star feedback for my product based on, amongst other things, that the product was delivered 1 month late. My understanding is that such reviews are not allowed if fulfilment is done by Amazon?

The same review also states that we “went to great lengths to hide that the product is made in China.” This seems to be a speculative and potentially misleading claim about our intent. We’ve provided full transparency regarding the product’s origin, both on the Amazon listing (where possible) and physically on the product’s label.

As a small brand just starting out—with only 6 reviews so far—this one has significantly impacted our overall rating and visibility.

I’ve reported the review via both Seller Central and the “Report Abuse” link, but haven’t received any acknowledgment or case reference from Amazon.

Has anyone else dealt with a similar issue? Is there anything further I can do to have this reviewed more seriously?

Thanks so much for your time and any advice you can share!

0 votes
0 votes
3 views
2 replies
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The shopping cart belongs to another seller!
by Seller_O545w457FPgvV
Amazon replied

Some sellers are undercutting our products at low prices, occupying my details page and grabbing my shopping cart. What should I do?

0 votes
0 votes
12 views
3 replies
Latest activity
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Approval
by Seller_jxygvFSEhV8nN

every time I try to list a product it keeps asking for approval. It this normal or is something wrong?

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0 votes
1 view
0 replies
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