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🗓️ MARK YOUR CALENDARS: Join us on May 22nd for a Q&A session with members of the Amazon Global Selling Team! As ecommerce continues to accelerate across Europe, more U.S. sellers are expanding into the EU to boost sales and reach millions of new customers. Now is the perfect time to take your brand global! This is a great opportunity to learn, ask questions, and provide feedback directly to the Global Selling Team.

Whether you're new to global selling or a seasoned seller, this is your chance to:

  • Get answers to your pressing global selling questions
  • Receive expert advice for global selling and growing your brand beyond borders
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Global Selling.

1. 🌍 Unlock EU Opportunities: With Amazon’s state-of-the-art logistics, powerful tools and world-class customer service, you can:

  • Reach shoppers across 28 EU countries with one selling account
  • Cross-list your products across multiple Amazon stores with ease
  • Streamline your global operations with supply chain solutions and trusted international logistics
  • Simplify payments with easy, secure global payment solutions

2. 📦 Sell worldwide with FBA: FBA Export lets you sell to customers in other countries shopping on Amazon. After viewing your export-eligible products stored in US fulfillment centers, customers see a price at checkout that includes international shipping and an import fee. When they make a purchase, we ship to them on your behalf—at no additional cost to you.

3. 🔎 US vs. Europe selling on Amazon: From VAT to Amazon product compliance, learn everything you need to know about expanding your ecommerce business in Europe.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with expanding their brand, and let's build momentum heading into the May 22nd Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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How and why did this happen? Business Pricing
by Seller_A9qb2XYhs3a4b
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Yesterday I created a business pricing rule with these settings:

This morning I woke up to an order with 2% below of the lowest price but with one of the largest customization we offer. It should be [$16 (original price for smallest size we offer) + customization price (+ $42) ] *0,98. But instead buyer only paid ($16*0,98)= $15.68 for their order.

Now I cannot change or edit SKU's (I blocked them out in the image I uploaded) because it still shows "Processing" and it has been almost 24 hours since I created the rule.

I will not cancel the order but I want to know how and why did this happen? I did not set a fixed price but it shows like in the image below in Inventory page.

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The buyer ordered the wrong product.
by Seller_jzzPuyZCdGGmZ

The buyer ordered the wrong model of motorcycle parts and returned the product, causing me to pay for shipping both ways. The details of the product list all motorcycle models. Can we claim for the shipping costs for both the outbound and return trips or any compensation? Because the shipping costs are very expensive.

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Report a violation access revoked
by Seller_WZTNXiwblCudf

Case ID 17751819881, previously rejected Case ID 17738209871

Please note this is not a repeat case. We this time are asking simply to have our report a violation access reenacted and this case is not about existing report a violation reports

@Seller_guPeMXBrBxqyU you told us to "I recommend reading through our Reporting Infringement page and then resubmitting with more information that follows those bullet points!". In addition the Amazon leadership team told us the same

Amazon brand registry has recently accused us of "Reporting false, misleading, or consistently inaccurate notices of infringement violates our policies." This is 100% a lie, someone abusing their job, or some other misunderstanding

We have 100% submitted honest and accurate information

In addition the brand registry team has not been transparent on which cases this is involving. We had 3 different cases recently. 1st for stolen images in the UK, 2nd for stolen images in the US (took 3 cases for brand registry to actually take action) and the 3rd case is the patent infringement case

We need our report a violation reenacted

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Lately, there has been a series of bogus violations not only on our account, but also reading similar stories on forum threads.

First, it was Customer Product Review Policy. After a month of debate, it was determined to be sent in error and removed.

Now this - "Changing the product’s detail page to become fundamentally different from the original product listed"

We appealed - we are not a Brand Owner of the ASIN, nor did we change the picture or the description in any way. The Product Listing or Management department has a history of all revisions, which can be traced back.

Obviously, the appeal was denied. What next? Has anyone received the same violation lately?

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Hello,

I am looking for some emergency assistance with a chargeback from a customer who ordered 60 Cell Phones from us on Amazon.

Here are some of the facts:

-The customer ordered 60 Cell Phones from us on 1-28-2025

-The order was shipped On Time (the same day) and scanned by the carrier on that day

-Amazon Buy Shipping services used, and a 'Claims Protected' Shipping method was selected.

-The customer emailed us saying that they did not receive the items, even though they were delivered and signed for by the customer.

-The customer filed a chargeback for the full amount of the order - $7,497.00. The chargeback reason code is C08 which is for Merchandise not Received -- The exact circumstance in which the Claims Protection under Amazon Buy Shipping is meant to protect sellers from.

-This past Sunday, we received an email that the chargeback was granted to the customer and that our account was debited for the full amount.

-We responded to the chargeback email citing the policy, but we keep receiving the same generic response that the Chargeback decision is decided by the card issuer.

However, while the card issuer may make their decision on who wins the chargeback claim, similar to A to Z Claims where Amazon elects to Grant claims by either 'Seller Funded' or 'Amazon Funded'.

In this case, since the policy states that we are protected against situations where the buyer reports problems with delivery, we are supposed to be protected by Amazon. If we knew that there was an over $7000 risk when filling this multi quantity order, we would have NEVER shipped it. Amazon has placed us in a precarious situation financially, and we can not afford to take this loss, nor should we, based on Amazon's own written policy.

I am looking for help from mods here to escalate, because we are not getting a real human response when responding to the chargeback team.

The Order ID for this order is : 114-7657127-7448216

Greatly appreciate the help.

-Maurice

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Nearly 3 months ago a buyer committed switcharoo return fraud against us. We documented clear serial number, condition, and functionality discrepancies and messaged the customer explaining they returned a unit with a different serial number and per policy would not be a able to process a refund until we received the original unit back.

The customer denied returning the incorrect unit and immediatley opened an intial chargeback, we provided all requested information and their chargeback was denied. Then a month later another chargeback was opened and it was also denied. This morning I wake up to see Amazon has auto-granted a refund to the buyer due to a 3rd chargeback being opened. Instead of covering this chargeback themselves, I was debited.

The buyer committed return fraud by sending back the wrong item. Two prior chargebacks on this same order were denied, yet Amazon auto-refunded the third and debited my account without giving me a chance to respond.

Given the clear pattern of abuse and the incorrect return, I’m requesting:

Full reimbursement for the chargeback

Removal of any kind of ODR impacts to my account

Case ID: 17752126031

Order ID: 114-4094383-5140238

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Customer buys and returns
by Seller_csHWMpsP5ANmc

Customer in one week buys 3 times and returns without reason, now I have another order what should I do 1) keep going 2) Cancel the order, 3) Report to amazon, but that wont do anything , I am not worried abut cancel rate, I never cancel an order, what should i do ?

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Hi @Seller_PIHyltK09pbl3 @Seller_guPeMXBrBxqyU @Seller_khUF6HPR2AHxu @Seller_dnxnrsZIeTNo3

Dear Amazon Seller Support,

If a moderator or support specialist could assist or guide us on the next steps, it would be greatly appreciated.

I have been selling my own brand of inkjet inks on Amazon for several years with a solid track record. However, as of yesterday, several of my listings were suddenly blocked and became inactive without any prior notice or clear explanation.

The case ID is 17714620931, and I would greatly appreciate your assistance in reviewing this matter.

We kindly request a reassessment of the decision to block ASIN B0BCT92SFV as we believe this may have been an error—possibly caused by an algorithmic issue or an external report. My ASIN represents the same type of ink and is listed under the same category as the following ASINs from my competitors, which remain active and unrestricted:

B0CN8B8J4G

B0CM6RHRQ4

B0C242GVDG

B08T66P1J7

B08T745DBP

B0B8216X69

B0D1GCNRJY

B0B92G6R6V

Given that these above listings (and many others offering similar products) are currently active, we respectfully request clarification as to why our ASIN has been singled out.

We are unsure if this was due to a system error or potentially the result of a competitor’s false report. Either way, we believe there is no valid reason for our product to be restricted, and we are eager to resolve the situation promptly.

Thank you for your time and support.

Best regards,

Loyalseller

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Hi everyone,

As a new FBA seller, I'm facing a frustrating situation and hoping for some community insight. My sales initially grew after listing, but have since plummeted while my ad budget is being drained daily with little return. I discovered competitor ASINs are appearing on my product listings, seemingly siphoning my ad spend. Amazon Ads has been "investigating" for over two months with no resolution.

Adding to this, I've noticed product ratings from individuals I can't verify as buyers – all legitimate reviewers are Amazon Verified Purchase. I reported this potential policy violation to Seller Central via email as advised, but haven't received a response. My current, unsustainable "strategy" is randomly turning my ads on and off to mitigate budget exhaustion.

Has anyone experienced similar issues or have advice on how to effectively address these problems with Amazon? Any help would be greatly appreciated!

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Every time I take a photo of the product with my phone, and clearly capture my brand logo, but every time I submit the photo, I receive the same response:

The documents provided are not acceptable for Brand Registry. The images should not be computer generated and must be of the physical product you intend to sell on Amazon. We ask that you submit at least one image of your product or product packaging as part of the application. The submitted pictures will be used solely for the purpose of reviewing your application, and customers will not have access to them.

You can use your phone’s camera to capture clear pictures of your product or its packaging. Note that Amazon does not consider a mock-up or digitally altered image of the product or product packaging (e.g., the brand name or logo photo-shopped on the product or packaging) as valid proof of intellectual property ownership. Therefore, any product image provided during Brand Registry enrollment must be an unaltered, genuine image of the product or its packaging. If an application is submitted with a mock-up or digitally altered image, the brand may be subjected to additional scrutiny during enrollment, and in some cases removal from the program.

I opened a case to inquire with the brand review team, and the reply email was that my product photos are very good,For a pending trademark just sharing product images is not enough for brand application getting approved hence in your new application:

Provide a valid brand website that has the exact brand name present on the brand application.

Provide a valid ASIN that has the exact brand name present on the brand application.

Or you can wait till your trademark is registered, that will make you eligible to register your brand based on just the product images.

I don't know what to do now. Brand registration is very difficult for me, and every time my application is rejected within a few hours, I try my best to take clearer photos of my product. I'm not sure which step I took wrong, why my brand registration has been rejected multiple times

Case ID:

17704227781

17712706291

17717020181

17735167201

17747113661

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